Softwr

Marketing · head to head

Ahrefs vs Gravity Forms

Ahrefs logo

Ahrefs

Marketing

Everything you need to rank higher & get more traffic

From
$29/month
Rated
-
Full reviewWebsite
Gravity Forms logo

Gravity Forms

Surveys

The most trusted WordPress forms plugin

From
$59/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Ahrefs the entry Lite plan is $129 a month and caps projects at 5 and tracked keywords at 750; Gravity Forms basic license covers only 1 site and renews at $59/year after a discounted $44 first year

Where they differ

Only the attributes on which Ahrefs and Gravity Forms actually diverge.

Attributes where Ahrefs and Gravity Forms differ
AttributeAhrefsGravity Forms
Starting price$29/month$59/year
Pricing modelUnknownsubscription
CategoryMarketingSurveys
Founded2010Unknown

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ahrefs

  • Site Explorer
  • Keywords Explorer
  • Site Audit
  • Rank Tracker
  • Content Explorer
  • Competitive analysis
  • Backlink checker
  • Keyword research

Only in Gravity Forms

Nothing recorded that Ahrefs does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Ahrefs

  • SEO researchnot Gravity Forms
  • Competitor analysisnot Gravity Forms
  • Content planningnot Gravity Forms
  • Backlink analysisnot Gravity Forms
  • Rank trackingnot Gravity Forms

Gravity Forms

  • WordPress form building and lead capturenot Ahrefs
  • E-commerce payment form processingnot Ahrefs
  • Multi-site form managementnot Ahrefs

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ahrefs

  • The entry Lite plan is $129 a month and caps projects at 5 and tracked keywords at 750
  • Crawl credits are metered by tier, from 100,000 on Lite to 1,500,000 on Advanced
  • Enterprise at $1,499 a month requires an annual commitment
  • Brand Radar AI, custom prompts and Content Kit are separate add-ons starting at $199, $50 and $99 a month
  • The $29 Starter plan covers search and competitive research basics rather than the full toolset

Gravity Forms

  • Basic license covers only 1 site and renews at $59/year after a discounted $44 first year
  • Pro license is capped at 3 sites; using it on more requires the Elite tier at $259/year renewal
  • Marketing integrations like HubSpot and Mailchimp are Basic-tier only, while payment and workflow add-ons (Stripe, Zapier, Trello) require Pro or above

Pricing, plan by plan

Ahrefs

$29/month
  • Starter$29/month
    • Core keyword research
    • Backlink analysis
    • Competitor research
  • Lite$129/month
  • Standard$249/month
  • Advanced$449/month

Gravity Forms

$59/year
  • Basic$59/year
    • 1 site license
    • 20+ integrations including HubSpot, Mailchimp, Active Campaign
  • Pro$159/year
    • 3 site licenses
    • Payment processing with Stripe, Square, PayPal
    • 15+ Pro-level add-ons
  • Elite$259/year
    • Unlimited site licenses
    • All add-ons included
    • Advanced features: User Registration, Conversational Forms, Signature, Survey

Which should you pick?

Choose Ahrefs if

  • You need site explorer.
  • You also want keywords explorer.
Ahrefs review

Choose Gravity Forms if

Nothing in the data separates Gravity Forms from Ahrefs on the points above - pick on price and on how each one feels to use.

Gravity Forms review

Questions people ask

Is Ahrefs or Gravity Forms better?
Neither clearly leads. Ahrefs starts at $29/month and Gravity Forms at $59/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ahrefs or Gravity Forms?
Ahrefs starts at $29/month and Gravity Forms at $59/year.
Does Ahrefs or Gravity Forms run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Ahrefs best used for?
Ahrefs is most often used for seo research, competitor analysis, content planning, backlink analysis. Of those, seo research and competitor analysis are not what Gravity Forms is typically brought in for.
What can Ahrefs do that Gravity Forms cannot?
Ahrefs covers Site Explorer, Keywords Explorer, Site Audit, Rank Tracker.

Answered from the vendors’ own pages

Ahrefs: What are Ahrefs' main features?

Ahrefs' three main features are Site Explorer (for organic performance), Keywords Explorer (for keyword research), and Content Explorer (for content discovery). The platform includes backlink analysis, competitor research, technical SEO audits, rank tracking, and content workflows.

Source
Gravity Forms: What is the cheapest Gravity Forms plan?

The Basic plan is $59/year and includes 1 site license with 20+ integrations. The Elite plan at $259/year offers unlimited sites and all add-ons.

Source
Ahrefs: What is the size of Ahrefs' backlink database?

Ahrefs maintains a database of 28 trillion internal backlinks and 35 trillion external backlinks that are updated frequently, providing the depth and freshness of link data that differentiates it from competitors.

Source
Gravity Forms: Can I process payments with Gravity Forms?

Yes. Payment processing with Stripe, Square, and PayPal is included in the Pro ($159/year) and Elite ($259/year) plans, but not in the Basic plan.

Source
Ahrefs: What is Ahrefs' pricing?

Ahrefs pricing starts at $29/month for Starter plan, $129/month for Lite, $249/month for Standard, $449/month for Advanced, and $1,499/month for Enterprise, with annual discounts available.

Source
Gravity Forms: How many sites can I use Gravity Forms on?

The Basic plan covers 1 site, Pro covers 3 sites, and Elite covers unlimited sites. All pricing is annual subscription.

Source
Share

Related pages

More on Ahrefs

More on Gravity Forms

Keep looking

Other head to heads