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Gravity Forms vs Swydo

Gravity Forms logo

Gravity Forms

Surveys

The most trusted WordPress forms plugin

From
$59/year
Free plan
No
Full reviewWebsite
Swydo logo

Swydo

Marketing

Automated client reporting for marketing agencies, priced per data source rather than per client

From
€69/month
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Gravity Forms basic license covers only 1 site and renews at $59/year after a discounted $44 first year; Swydo pricing by data source punishes agencies with many small clients: forty clients on two connections each costs more than the headline EUR 69 suggests, and the per-source rate only starts falling after ten sources.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Gravity Forms and Swydo actually diverge.

Attributes where Gravity Forms and Swydo differ
AttributeGravity FormsSwydo
Starting price$59/year€69/month
Pricing modelsubscriptionPer month by data source count
CategorySurveysMarketing

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gravity Forms

Nothing recorded that Swydo does not also cover.

Only in Swydo

  • Multi-platform connectors
  • Report templates
  • Goal and budget tracking
  • White label delivery
  • Client portal
  • Scheduled distribution

What people use each for

The jobs each tool is most often brought in to do.

Gravity Forms

  • WordPress form building and lead capturenot Swydo
  • E-commerce payment form processingnot Swydo
  • Multi-site form managementnot Swydo

Swydo

  • A performance agency with a dozen retainer clients that each need a branded monthly PDF without an analyst rebuilding itnot Gravity Forms
  • An in-house team reporting on paid search and paid social to a board that will not open a Looker Studio linknot Gravity Forms
  • An agency that wants unlimited internal users because juniors, account managers and the finance team all need accessnot Gravity Forms
  • Replacing a per-client reporting tool when the client roster is small but each client runs many channelsnot Gravity Forms

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gravity Forms

  • Basic license covers only 1 site and renews at $59/year after a discounted $44 first year
  • Pro license is capped at 3 sites; using it on more requires the Elite tier at $259/year renewal
  • Marketing integrations like HubSpot and Mailchimp are Basic-tier only, while payment and workflow add-ons (Stripe, Zapier, Trello) require Pro or above

Swydo

  • Pricing by data source punishes agencies with many small clients: forty clients on two connections each costs more than the headline EUR 69 suggests, and the per-source rate only starts falling after ten sources.
  • There is no data warehouse or SQL layer, so any calculation the interface does not offer natively cannot be built, and complex attribution reporting has to happen elsewhere.
  • Historical data lives with the connection, so removing a departed client destroys the reporting history for that account unless it was exported first.
  • The connector list is around forty sources and skews to mainstream ad platforms, so agencies serving niche verticals with bespoke platforms will still need manual data entry or Google Sheets bridges.
  • Report design is template-driven rather than free-form, so agencies that sell on the polish of their deliverables often find they cannot match a designed InDesign or Canva output.

Pricing, plan by plan

Gravity Forms

$59/year
  • Basic$59/year
    • 1 site license
    • 20+ integrations including HubSpot, Mailchimp, Active Campaign
  • Pro$159/year
    • 3 site licenses
    • Payment processing with Stripe, Square, PayPal
    • 15+ Pro-level add-ons
  • Elite$259/year
    • Unlimited site licenses
    • All add-ons included
    • Advanced features: User Registration, Conversational Forms, Signature, Survey

Swydo

€69/month
  • Swydo$69/month
    • Ten data sources included
    • Unlimited clients, users, dashboards and reports
    • White labelling and custom sending domain

Which should you pick?

Choose Gravity Forms if

Nothing in the data separates Gravity Forms from Swydo on the points above - pick on price and on how each one feels to use.

Gravity Forms review

Choose Swydo if

  • You need multi-platform connectors.
  • You also want report templates.
Swydo review

Questions people ask

Is Gravity Forms or Swydo better?
Neither clearly leads. Gravity Forms starts at $59/year and Swydo at €69/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gravity Forms or Swydo?
Gravity Forms starts at $59/year and Swydo at €69/month.
Does Gravity Forms or Swydo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Gravity Forms best used for?
Gravity Forms is most often used for wordpress form building and lead capture, e-commerce payment form processing, multi-site form management. Of those, wordpress form building and lead capture and e-commerce payment form processing are not what Swydo is typically brought in for.
What can Gravity Forms do that Swydo cannot?
Swydo covers Multi-platform connectors, Report templates, Goal and budget tracking, White label delivery.

Answered from the vendors’ own pages

Gravity Forms: What is the cheapest Gravity Forms plan?

The Basic plan is $59/year and includes 1 site license with 20+ integrations. The Elite plan at $259/year offers unlimited sites and all add-ons.

Source
Swydo: Does Swydo charge per client?

No. Clients, users and reports are unlimited. You pay a base fee plus a per-data-source charge above ten sources.

Gravity Forms: Can I process payments with Gravity Forms?

Yes. Payment processing with Stripe, Square, and PayPal is included in the Pro ($159/year) and Elite ($259/year) plans, but not in the Basic plan.

Source
Swydo: What is a data source?

One authenticated connection to one platform for one account, so one client with Google Ads and GA4 is two sources.

Gravity Forms: How many sites can I use Gravity Forms on?

The Basic plan covers 1 site, Pro covers 3 sites, and Elite covers unlimited sites. All pricing is annual subscription.

Source
Swydo: Is there a free plan?

No, only a fourteen day trial. Billing starts at EUR 69 per month.

Swydo: Can clients log in themselves?

Yes, clients get live dashboard access at no extra seat cost.

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