Softwr

Marketing · head to head

Google Analytics vs SurveyLegend

Google Analytics logo

Google Analytics

Marketing

Get to know your customers

From
Free
Free plan
Yes
Full reviewWebsite
SurveyLegend logo

SurveyLegend

Surveys

Swedish survey tool hosted only in Frankfurt, where response limits are counted per survey and export is capped below what you can collect

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; SurveyLegend every paid tier can collect more responses than it can export, with Pro gathering 5,000 per survey but exporting only 1,000 and Business gathering 20,000 but exporting 10,000, so data you have paid to collect can be stranded inside the product.
  • They diverge on capability: Google Analytics covers Real-time analytics, SurveyLegend covers Per survey response limits.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Google Analytics and SurveyLegend actually diverge.

Attributes where Google Analytics and SurveyLegend differ
AttributeGoogle AnalyticsSurveyLegend
Pricing modelfreemiumPer month by responses per survey
PlatformsWebWeb, iOS, Android
CategoryMarketingSurveys
Founded1998Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in SurveyLegend

  • Per survey response limits
  • Frankfurt hosting on every plan
  • Image-led question types
  • Live analytics
  • Conditional logic flows
  • REST API and webhooks

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot SurveyLegend
  • Event tracking and user behaviour analysisnot SurveyLegend
  • Traffic source and conversion trackingnot SurveyLegend

SurveyLegend

  • A European organisation that needs survey responses to stay in the EU without paying for an enterprise tier to get itnot Google Analytics
  • Occasional research where a few surveys each collect a large number of responses, which suits a per-survey quota better than a monthly onenot Google Analytics
  • Consumer-facing surveys where picture choice and visual scales lift completion rates on phonesnot Google Analytics
  • Small teams that want a fixed low monthly cost rather than usage-based billingnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

SurveyLegend

  • Every paid tier can collect more responses than it can export, with Pro gathering 5,000 per survey but exporting only 1,000 and Business gathering 20,000 but exporting 10,000, so data you have paid to collect can be stranded inside the product.
  • The free Starter plan cannot export data at all, only preview it in the live analytics, which makes it a demonstration rather than a usable plan and means any real project starts as a paid one.
  • The vendor claims neither SOC 2 nor ISO 27001 nor any third-party audit, and its GDPR page does not disclose hosting location, subprocessors or transfer mechanisms, so an enterprise security review will stall regardless of how good the residency story is.
  • The integration list runs to roughly four connectors with no native Zapier, Make, Slack, Teams, HubSpot or Airtable support, so anything beyond Google Sheets or Mailchimp has to be built against the API, which itself is unavailable below the Business tier.
  • No seat, collaborator or team permission model is documented anywhere in the pricing, features or user guide, so an organisation that needs several people to share and administer surveys has no described way to do it.

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

SurveyLegend

Free
  • StarterFree
    • Free forever
    • 3 surveys, 1,000 responses per survey
    • No data export at all
  • Pro$15/month
    • 170 USD per year billed annually, 19 USD if billed monthly
    • 20 surveys, 5,000 responses per survey
    • Export capped at 1,000 responses per survey
  • Business$25/month
    • 300 USD per year billed annually, 39 USD if billed monthly
    • Unlimited surveys, 20,000 responses per survey
    • Export capped at 10,000 responses per survey
  • Legendary$65/month
    • 780 USD per year billed annually, 89 USD if billed monthly
    • Unlimited surveys, 100,000 responses per survey
    • Unlimited data export

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose SurveyLegend if

  • You need per survey response limits.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want frankfurt hosting on every plan.
SurveyLegend review

Questions people ask

Is Google Analytics or SurveyLegend better?
Neither clearly leads. Google Analytics starts at Free and SurveyLegend at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or SurveyLegend?
Google Analytics starts at Free and SurveyLegend at Free.
Does Google Analytics or SurveyLegend run on more platforms?
Google Analytics runs on Web. SurveyLegend runs on Web, iOS, Android.
Can I use Google Analytics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what SurveyLegend is typically brought in for.
What can Google Analytics do that SurveyLegend cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. SurveyLegend covers Per survey response limits, Frankfurt hosting on every plan, Image-led question types, Live analytics.

Answered from the vendors’ own pages

SurveyLegend: Where is my data stored?

In Frankfurt, Germany, on DigitalOcean, on every plan including the free one, with backups also held in Frankfurt. There is no United States transfer and no residency upgrade to buy.

SurveyLegend: What is the catch with the free plan?

You cannot export your data. You can build three surveys, collect a thousand responses each and view the analytics, but getting the raw responses out requires a paid plan.

SurveyLegend: Why does Pro cost 170 USD a year when the page shows 15 USD a month?

The published annual total is 170 USD, which is ten dollars below twelve times the stated monthly-equivalent rate. Both figures are printed on the vendor pricing page.

SurveyLegend: Is it suitable for an enterprise rollout?

Probably not. There is no SOC 2 or ISO 27001 certification, no documented team or permission model, and support is by email with phone access only on the top tier.

Share

Related pages

More on Google Analytics

More on SurveyLegend

Keep looking

Other head to heads