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Business Intelligence · head to head

Glassbox vs Muck Rack

Glassbox logo

Glassbox

Business Intelligence

Digital experience intelligence

From
On request
Rated
-
Full reviewWebsite
Muck Rack logo

Muck Rack

News

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Glassbox no fixed pricing tiers published; custom quotes required based on package, data retention, and session volume; Muck Rack no specific prices published; all pricing is based on customized proposals based on team size and user count
  • They diverge on capability: Glassbox covers Session Replay, Muck Rack covers Media database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Glassbox and Muck Rack actually diverge.

Attributes where Glassbox and Muck Rack differ
AttributeGlassboxMuck Rack
PlatformsWeb, Mobile, HybridWeb, Browser-extension
CategoryBusiness IntelligenceNews
Founded20102009

Identical on both: starting price (On request), pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Glassbox

  • Session Replay
  • Struggle Detection
  • Journey Mapping
  • AI Insights
  • Voice of Customer
  • Adobe Analytics
  • ServiceNow
  • Medallia

Only in Muck Rack

  • Media database
  • Journalist profiles
  • Media monitoring
  • Pitching platform
  • Coverage reporting
  • Slack
  • CRM systems
  • Browser-extension support

Both cover

  • Google Analytics
  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Glassbox

  • User experience analysisnot Muck Rack
  • Bug reproductionnot Muck Rack
  • Conversion optimizationnot Muck Rack
  • Customer journey mappingnot Muck Rack
  • Usability testingnot Muck Rack

Muck Rack

  • Finding and pitching journalists from a media databasenot Glassbox
  • Monitoring coverage and measuring PR resultsnot Glassbox

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Glassbox

  • No fixed pricing tiers published; custom quotes required based on package, data retention, and session volume

Muck Rack

  • No specific prices published; all pricing is based on customized proposals based on team size and user count
  • Starter plan has limited features compared to Standard and Premier (no podcast monitoring or curation engine)
  • Sentiment analysis on Starter uses basic NLP, while Premier uses AI-powered analysis

Pricing, plan by plan

Glassbox

On request
  • CustomFree
    • Full Platform
    • Mobile Analytics
    • Enterprise Support

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

Which should you pick?

Choose Glassbox if

  • You need session replay.
  • You work on Web, Mobile, Hybrid.
  • You also want struggle detection.
Glassbox review

Choose Muck Rack if

  • You need media database.
  • You work on Web, Browser-extension.
  • You also want journalist profiles.
Muck Rack review

Questions people ask

Is Glassbox or Muck Rack better?
Neither clearly leads. Glassbox starts at On request and Muck Rack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Glassbox or Muck Rack?
Glassbox starts at On request and Muck Rack at On request.
Does Glassbox or Muck Rack run on more platforms?
Glassbox runs on Web, Mobile, Hybrid. Muck Rack runs on Web, Browser-extension.
What is Glassbox best used for?
Glassbox is most often used for user experience analysis, bug reproduction, conversion optimization, customer journey mapping. Of those, user experience analysis and bug reproduction are not what Muck Rack is typically brought in for.
What can Glassbox do that Muck Rack cannot?
Glassbox covers Session Replay, Struggle Detection, Journey Mapping, AI Insights. Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform. Both handle Google Analytics, Salesforce, Web support.

Answered from the vendors’ own pages

Glassbox: How much does Glassbox cost?

Glassbox uses custom pricing based on three factors: the selected package (Production Operation, Marketing/Business, or Product), data retention period, and session volume. The vendor encourages contacting sales to build customized packages.

Source
Muck Rack: How are Muck Rack plans priced?

Muck Rack pricing is not published. The platform offers three tiers (Starter, Standard, and Premier) with customized pricing that depends on several factors including team size and number of users. Interested customers must contact sales for a personalized quote.

Source
Glassbox: Does Glassbox offer add-ons for specific industries?

Yes, Glassbox offers specialized add-on solutions including fraud prevention, accessibility features, and call center solutions tailored for financial organizations.

Source
Muck Rack: What features does Muck Rack Standard plan include?

Muck Rack Standard includes media monitoring and alerts, podcast monitoring, AI visibility badges, AI journalist recommendations, full media list exports, and NLP-based sentiment analysis. It is marked as the most popular plan on their pricing page.

Source
Muck Rack: What is unique about Muck Rack Premier plan?

Muck Rack Premier is the highest tier and adds the Curation Engine and AI-powered sentiment analysis (versus basic NLP). It includes Muck Rack API access and is targeted at enterprises and advanced teams.

Source
Muck Rack: What add-ons are available for Muck Rack?

Muck Rack offers multiple add-ons with pricing not specified: Print and Broadcast Monitoring, Social Listening, Press Release Distribution, Muck Rack API (Premier tier), Media Intelligence Services, and Generative Pulse.

Source
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