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Business Intelligence · head to head

GoodData vs Muck Rack

GoodData logo

GoodData

Business Intelligence

Analytics platform for data products

From
On request
Rated
-
Full reviewWebsite
Muck Rack logo

Muck Rack

News

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: GoodData pricing scales per workspace as customer base grows, increasing costs with scale; Muck Rack no specific prices published; all pricing is based on customized proposals based on team size and user count
  • They diverge on capability: GoodData covers Headless BI, Muck Rack covers Media database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which GoodData and Muck Rack actually diverge.

Attributes where GoodData and Muck Rack differ
AttributeGoodDataMuck Rack
Pricing modelUnknownsubscription
PlatformsWeb, Cloud AWS, Cloud AzureWeb, Browser-extension
CategoryBusiness IntelligenceNews
Founded20072009

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GoodData

  • Headless BI
  • Semantic Layer
  • Embedded Analytics
  • Multi-tenancy
  • White-labeling
  • Snowflake
  • BigQuery
  • Redshift

Only in Muck Rack

  • Media database
  • Journalist profiles
  • Media monitoring
  • Pitching platform
  • Coverage reporting
  • Slack
  • Salesforce
  • Google Analytics

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

GoodData

  • Self-service analyticsnot Muck Rack
  • Data explorationnot Muck Rack
  • Ad-hoc reportingnot Muck Rack
  • Collaborative analysisnot Muck Rack
  • Embedded analyticsnot Muck Rack

Muck Rack

  • Finding and pitching journalists from a media databasenot GoodData
  • Monitoring coverage and measuring PR resultsnot GoodData

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GoodData

  • Pricing scales per workspace as customer base grows, increasing costs with scale
  • Advanced security features like audit logging and HIPAA compliance only on Enterprise plan

Muck Rack

  • No specific prices published; all pricing is based on customized proposals based on team size and user count
  • Starter plan has limited features compared to Standard and Premier (no podcast monitoring or curation engine)
  • Sentiment analysis on Starter uses basic NLP, while Premier uses AI-powered analysis

Pricing, plan by plan

GoodData

On request
  • Professional$undefined/mo
    • Core BI and analytics
    • Full embedding with whitelabeling
    • Multi-tenancy support
  • Enterprise$undefined/mo
    • All Professional features
    • Custom agents and Agent Builder
    • 99.5% guaranteed uptime SLA

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

Which should you pick?

Choose GoodData if

  • You need headless bi.
  • You work on Web, Cloud AWS, Cloud Azure.
  • You also want semantic layer.
GoodData review

Choose Muck Rack if

  • You need media database.
  • You work on Web, Browser-extension.
  • You also want journalist profiles.
Muck Rack review

Questions people ask

Is GoodData or Muck Rack better?
Neither clearly leads. GoodData starts at On request and Muck Rack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GoodData or Muck Rack?
GoodData starts at On request and Muck Rack at On request.
Does GoodData or Muck Rack run on more platforms?
GoodData runs on Web, Cloud AWS, Cloud Azure. Muck Rack runs on Web, Browser-extension.
What is GoodData best used for?
GoodData is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what Muck Rack is typically brought in for.
What can GoodData do that Muck Rack cannot?
GoodData covers Headless BI, Semantic Layer, Embedded Analytics, Multi-tenancy. Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform. Both handle Web support.

Answered from the vendors’ own pages

GoodData: Does GoodData offer a free tier?

No, GoodData does not offer a free tier. The platform has Professional and Enterprise pricing tiers that require sales contact for quotes.

Source
Muck Rack: How are Muck Rack plans priced?

Muck Rack pricing is not published. The platform offers three tiers (Starter, Standard, and Premier) with customized pricing that depends on several factors including team size and number of users. Interested customers must contact sales for a personalized quote.

Source
GoodData: What data warehouses can GoodData connect to?

GoodData supports direct connections to Snowflake, BigQuery, Redshift, Azure Databricks, and PostgreSQL through a direct-query-only integration model.

Source
Muck Rack: What features does Muck Rack Standard plan include?

Muck Rack Standard includes media monitoring and alerts, podcast monitoring, AI visibility badges, AI journalist recommendations, full media list exports, and NLP-based sentiment analysis. It is marked as the most popular plan on their pricing page.

Source
GoodData: Can you self-host GoodData?

Self-hosted deployment is only available on the Enterprise plan. Professional plan customers are limited to the managed SaaS offering.

Source
Muck Rack: What is unique about Muck Rack Premier plan?

Muck Rack Premier is the highest tier and adds the Curation Engine and AI-powered sentiment analysis (versus basic NLP). It includes Muck Rack API access and is targeted at enterprises and advanced teams.

Source
Muck Rack: What add-ons are available for Muck Rack?

Muck Rack offers multiple add-ons with pricing not specified: Print and Broadcast Monitoring, Social Listening, Press Release Distribution, Muck Rack API (Premier tier), Media Intelligence Services, and Generative Pulse.

Source
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