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Muck Rack vs Sisense

Muck Rack logo

Muck Rack

News

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite
Sisense logo

Sisense

Business Intelligence

Infuse analytics everywhere

From
$10000/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Muck Rack no specific prices published; all pricing is based on customized proposals based on team size and user count; Sisense pricing lacks transparency with opaque scaling costs and hidden fees for onboarding and training
  • They diverge on capability: Muck Rack covers Media database, Sisense covers Embedded Analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Muck Rack and Sisense actually diverge.

Attributes where Muck Rack and Sisense differ
AttributeMuck RackSisense
Starting priceOn request$10000/year
Pricing modelsubscriptionUnknown
PlatformsWeb, Browser-extensionWeb, Cloud, On-premises
CategoryNewsBusiness Intelligence
Founded20092004

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Muck Rack

  • Media database
  • Journalist profiles
  • Media monitoring
  • Pitching platform
  • Coverage reporting
  • Slack
  • Google Analytics
  • CRM systems

Only in Sisense

  • Embedded Analytics
  • AI/ML Integration
  • In-chip Technology
  • White-labeling
  • REST API
  • Snowflake
  • AWS
  • Azure

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Muck Rack

  • Finding and pitching journalists from a media databasenot Sisense
  • Monitoring coverage and measuring PR resultsnot Sisense

Sisense

  • Self-service analyticsnot Muck Rack
  • Data explorationnot Muck Rack
  • Ad-hoc reportingnot Muck Rack
  • Collaborative analysisnot Muck Rack
  • Embedded analyticsnot Muck Rack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Muck Rack

  • No specific prices published; all pricing is based on customized proposals based on team size and user count
  • Starter plan has limited features compared to Standard and Premier (no podcast monitoring or curation engine)
  • Sentiment analysis on Starter uses basic NLP, while Premier uses AI-powered analysis

Sisense

  • Pricing lacks transparency with opaque scaling costs and hidden fees for onboarding and training
  • Limited connector ecosystem compared to competitors; missing native connectors to many data sources
  • Dashboard customization options are limited; widgets cannot span multiple rows, restricting layout possibilities
  • Performance issues reported with large datasets and stability problems with data cubes

Pricing, plan by plan

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

Sisense

$10000/year
  • Small Team$10000/year minimum
    • Basic analytics dashboards
    • Limited data sources
  • Mid-Market$undefined/custom
    • Advanced analytics
    • Multiple data sources
    • Custom integrations
  • Enterprise$60000/year+
    • Advanced AI analytics
    • Premium support
    • Custom development

Which should you pick?

Choose Muck Rack if

  • You need media database.
  • You work on Web, Browser-extension.
  • You also want journalist profiles.
Muck Rack review

Choose Sisense if

  • You need embedded analytics.
  • You work on Web, Cloud, On-premises.
  • You also want ai/ml integration.
Sisense review

Questions people ask

Is Muck Rack or Sisense better?
Neither clearly leads. Muck Rack starts at On request and Sisense at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Muck Rack or Sisense?
Muck Rack starts at On request and Sisense at $10000/year.
Does Muck Rack or Sisense run on more platforms?
Muck Rack runs on Web, Browser-extension. Sisense runs on Web, Cloud, On-premises.
What is Muck Rack best used for?
Muck Rack is most often used for finding and pitching journalists from a media database, monitoring coverage and measuring pr results. Of those, finding and pitching journalists from a media database and monitoring coverage and measuring pr results are not what Sisense is typically brought in for.
What can Muck Rack do that Sisense cannot?
Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform. Sisense covers Embedded Analytics, AI/ML Integration, In-chip Technology, White-labeling. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

Muck Rack: How are Muck Rack plans priced?

Muck Rack pricing is not published. The platform offers three tiers (Starter, Standard, and Premier) with customized pricing that depends on several factors including team size and number of users. Interested customers must contact sales for a personalized quote.

Source
Sisense: What is Sisense primarily used for?

Sisense is an embedded analytics platform that combines data ingestion, modeling, and dashboarding, allowing organizations to embed analytics and insights directly into their applications and workflows.

Source
Muck Rack: What features does Muck Rack Standard plan include?

Muck Rack Standard includes media monitoring and alerts, podcast monitoring, AI visibility badges, AI journalist recommendations, full media list exports, and NLP-based sentiment analysis. It is marked as the most popular plan on their pricing page.

Source
Sisense: Does Sisense have a transparent pricing model?

Sisense pricing is not publicly listed and requires contacting sales. Typical costs start at $10,000 per year for small teams but can scale to $60,000+ annually depending on users, data volume, number of data sources, and complexity. AI capabilities typically add 20-30% to base costs.

Source
Muck Rack: What is unique about Muck Rack Premier plan?

Muck Rack Premier is the highest tier and adds the Curation Engine and AI-powered sentiment analysis (versus basic NLP). It includes Muck Rack API access and is targeted at enterprises and advanced teams.

Source
Sisense: What data sources can Sisense connect to?

Sisense provides pre-built connectors for popular applications including Salesforce, Google Analytics, Zendesk, and others. It also supports custom connections through APIs and SDKs for specialized data sources.

Source
Muck Rack: What add-ons are available for Muck Rack?

Muck Rack offers multiple add-ons with pricing not specified: Print and Broadcast Monitoring, Social Listening, Press Release Distribution, Muck Rack API (Premier tier), Media Intelligence Services, and Generative Pulse.

Source
Sisense: Is Sisense easy to use for non-technical users?

Sisense requires significant technical expertise to set up, particularly for creating Elasticubes (database caches) which often need SQL code. While it promotes codeless reporting, typical implementations require a technical resource.

Source
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