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Muck Rack vs SAP BusinessObjects

Muck Rack logo

Muck Rack

News

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite
SAP BusinessObjects logo

SAP BusinessObjects

Business Intelligence

Enterprise business intelligence suite

From
$400/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Muck Rack no specific prices published; all pricing is based on customized proposals based on team size and user count; SAP BusinessObjects sAP BusinessObjects Private Cloud Edition is listed on UK G-Cloud 14 as a Cloud software service by SAP (UK) Limited titled 'SAP Business Objects Private Cloud Edition', alongside a reseller listing from NTT DATA Business Solutions; the G-Cloud search results describe it as subscription-based but show no per-user or per-month figure in the listing summary
  • They diverge on capability: Muck Rack covers Media database, SAP BusinessObjects covers Crystal Reports.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Muck Rack and SAP BusinessObjects actually diverge.

Attributes where Muck Rack and SAP BusinessObjects differ
AttributeMuck RackSAP BusinessObjects
Starting priceOn request$400/month
PlatformsWeb, Browser-extensionWeb, Desktop, Mobile
CategoryNewsBusiness Intelligence
Founded20091972

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Muck Rack

  • Media database
  • Journalist profiles
  • Media monitoring
  • Pitching platform
  • Coverage reporting
  • Slack
  • Salesforce
  • Google Analytics

Only in SAP BusinessObjects

  • Crystal Reports
  • Web Intelligence
  • Lumira
  • Analysis for Office
  • Live Office
  • SAP HANA
  • SAP ERP
  • Oracle

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Muck Rack

  • Finding and pitching journalists from a media databasenot SAP BusinessObjects
  • Monitoring coverage and measuring PR resultsnot SAP BusinessObjects

SAP BusinessObjects

  • Enterprise reportingnot Muck Rack
  • Executive dashboardsnot Muck Rack
  • Regulatory compliancenot Muck Rack
  • Strategic planningnot Muck Rack
  • Operational analyticsnot Muck Rack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Muck Rack

  • No specific prices published; all pricing is based on customized proposals based on team size and user count
  • Starter plan has limited features compared to Standard and Premier (no podcast monitoring or curation engine)
  • Sentiment analysis on Starter uses basic NLP, while Premier uses AI-powered analysis

SAP BusinessObjects

  • SAP BusinessObjects Private Cloud Edition is listed on UK G-Cloud 14 as a Cloud software service by SAP (UK) Limited titled 'SAP Business Objects Private Cloud Edition', alongside a reseller listing from NTT DATA Business Solutions; the G-Cloud search results describe it as subscription-based but show no per-user or per-month figure in the listing summary

Pricing, plan by plan

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

SAP BusinessObjects

$400/month
  • Standard$400/month
    • Core BI Tools
    • Web Intelligence
    • Crystal Reports
  • EnterpriseFree
    • Full Suite
    • Advanced Features
    • Premium Support

Which should you pick?

Choose Muck Rack if

  • You need media database.
  • You work on Web, Browser-extension.
  • You also want journalist profiles.
Muck Rack review

Choose SAP BusinessObjects if

  • You need crystal reports.
  • You work on Web, Desktop, Mobile.
  • You also want web intelligence.
SAP BusinessObjects review

Questions people ask

Is Muck Rack or SAP BusinessObjects better?
Neither clearly leads. Muck Rack starts at On request and SAP BusinessObjects at $400/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Muck Rack or SAP BusinessObjects?
Muck Rack starts at On request and SAP BusinessObjects at $400/month.
Does Muck Rack or SAP BusinessObjects run on more platforms?
Muck Rack runs on Web, Browser-extension. SAP BusinessObjects runs on Web, Desktop, Mobile.
What is Muck Rack best used for?
Muck Rack is most often used for finding and pitching journalists from a media database, monitoring coverage and measuring pr results. Of those, finding and pitching journalists from a media database and monitoring coverage and measuring pr results are not what SAP BusinessObjects is typically brought in for.
What can Muck Rack do that SAP BusinessObjects cannot?
Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform. SAP BusinessObjects covers Crystal Reports, Web Intelligence, Lumira, Analysis for Office. Both handle Web support.

Answered from the vendors’ own pages

Muck Rack: How are Muck Rack plans priced?

Muck Rack pricing is not published. The platform offers three tiers (Starter, Standard, and Premier) with customized pricing that depends on several factors including team size and number of users. Interested customers must contact sales for a personalized quote.

Source
Muck Rack: What features does Muck Rack Standard plan include?

Muck Rack Standard includes media monitoring and alerts, podcast monitoring, AI visibility badges, AI journalist recommendations, full media list exports, and NLP-based sentiment analysis. It is marked as the most popular plan on their pricing page.

Source
Muck Rack: What is unique about Muck Rack Premier plan?

Muck Rack Premier is the highest tier and adds the Curation Engine and AI-powered sentiment analysis (versus basic NLP). It includes Muck Rack API access and is targeted at enterprises and advanced teams.

Source
Muck Rack: What add-ons are available for Muck Rack?

Muck Rack offers multiple add-ons with pricing not specified: Print and Broadcast Monitoring, Social Listening, Press Release Distribution, Muck Rack API (Premier tier), Media Intelligence Services, and Generative Pulse.

Source
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