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Business Intelligence · head to head

IBM Cognos Analytics vs Muck Rack

IBM Cognos Analytics logo

IBM Cognos Analytics

Business Intelligence

AI-powered business intelligence

From
$15/month
Rated
-
Full reviewWebsite
Muck Rack logo

Muck Rack

News

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: IBM Cognos Analytics listed on UK G-Cloud at £42.53 per user per month for IBM Cognos Analytics, via reseller Computacenter; Muck Rack no specific prices published; all pricing is based on customized proposals based on team size and user count
  • They diverge on capability: IBM Cognos Analytics covers AI Assistant, Muck Rack covers Media database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which IBM Cognos Analytics and Muck Rack actually diverge.

Attributes where IBM Cognos Analytics and Muck Rack differ
AttributeIBM Cognos AnalyticsMuck Rack
Starting price$15/monthOn request
PlatformsWeb, Desktop, Mobile, CloudWeb, Browser-extension
CategoryBusiness IntelligenceNews
Founded19112009

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in IBM Cognos Analytics

  • AI Assistant
  • Natural Language Queries
  • Automated Insights
  • Story Telling
  • Mobile Analytics
  • IBM Db2
  • Oracle
  • SQL Server

Only in Muck Rack

  • Media database
  • Journalist profiles
  • Media monitoring
  • Pitching platform
  • Coverage reporting
  • Slack
  • Google Analytics
  • CRM systems

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

IBM Cognos Analytics

  • Self-service analyticsnot Muck Rack
  • Data explorationnot Muck Rack
  • Ad-hoc reportingnot Muck Rack
  • Collaborative analysisnot Muck Rack
  • Embedded analyticsnot Muck Rack

Muck Rack

  • Finding and pitching journalists from a media databasenot IBM Cognos Analytics
  • Monitoring coverage and measuring PR resultsnot IBM Cognos Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

IBM Cognos Analytics

  • Listed on UK G-Cloud at £42.53 per user per month for IBM Cognos Analytics, via reseller Computacenter

Muck Rack

  • No specific prices published; all pricing is based on customized proposals based on team size and user count
  • Starter plan has limited features compared to Standard and Premier (no podcast monitoring or curation engine)
  • Sentiment analysis on Starter uses basic NLP, while Premier uses AI-powered analysis

Pricing, plan by plan

IBM Cognos Analytics

$15/month
  • Standard$15/month
    • Dashboards
    • Reporting
    • AI Insights
  • Plus$35/month
    • Advanced Analytics
    • Planning
    • Premium Support

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

Which should you pick?

Choose IBM Cognos Analytics if

  • You need ai assistant.
  • You work on Web, Desktop, Mobile, Cloud.
  • You also want natural language queries.
IBM Cognos Analytics review

Choose Muck Rack if

  • You need media database.
  • You work on Web, Browser-extension.
  • You also want journalist profiles.
Muck Rack review

Questions people ask

Is IBM Cognos Analytics or Muck Rack better?
Neither clearly leads. IBM Cognos Analytics starts at $15/month and Muck Rack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, IBM Cognos Analytics or Muck Rack?
IBM Cognos Analytics starts at $15/month and Muck Rack at On request.
Does IBM Cognos Analytics or Muck Rack run on more platforms?
IBM Cognos Analytics runs on Web, Desktop, Mobile, Cloud. Muck Rack runs on Web, Browser-extension.
What is IBM Cognos Analytics best used for?
IBM Cognos Analytics is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what Muck Rack is typically brought in for.
What can IBM Cognos Analytics do that Muck Rack cannot?
IBM Cognos Analytics covers AI Assistant, Natural Language Queries, Automated Insights, Story Telling. Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

Muck Rack: How are Muck Rack plans priced?

Muck Rack pricing is not published. The platform offers three tiers (Starter, Standard, and Premier) with customized pricing that depends on several factors including team size and number of users. Interested customers must contact sales for a personalized quote.

Source
Muck Rack: What features does Muck Rack Standard plan include?

Muck Rack Standard includes media monitoring and alerts, podcast monitoring, AI visibility badges, AI journalist recommendations, full media list exports, and NLP-based sentiment analysis. It is marked as the most popular plan on their pricing page.

Source
Muck Rack: What is unique about Muck Rack Premier plan?

Muck Rack Premier is the highest tier and adds the Curation Engine and AI-powered sentiment analysis (versus basic NLP). It includes Muck Rack API access and is targeted at enterprises and advanced teams.

Source
Muck Rack: What add-ons are available for Muck Rack?

Muck Rack offers multiple add-ons with pricing not specified: Print and Broadcast Monitoring, Social Listening, Press Release Distribution, Muck Rack API (Premier tier), Media Intelligence Services, and Generative Pulse.

Source
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