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Email Marketing · head to head

GetResponse vs Instantly

GetResponse logo

GetResponse

Email Marketing

All-in-one email marketing, automation and landing pages

From
Free
Rated
-
Full reviewWebsite
Instantly logo

Instantly

Email Marketing

Cold email outreach platform with AI, lead sourcing, and mailbox rotation

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: GetResponse starter, Marketer and Creator plans are all capped at 1,000 contacts regardless of the $19, $59 or $69 monthly price; Instantly shared mailbox rotation could expose sender reputation to other users' poor practices; domain reputation can degrade rapidly if co-users violate sending norms
  • Prices and features above were last checked on 28 August 2026.

Where they differ

Only the attributes on which GetResponse and Instantly actually diverge.

Attributes where GetResponse and Instantly differ
AttributeGetResponseInstantly
Pricing modelsubscriptionfreemium
PlatformsWebWeb, API

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Email Marketing).

What people use each for

The jobs each tool is most often brought in to do.

GetResponse

  • Recovering lost sales from abandoned shopping carts automaticallynot Instantly
  • Monetizing online courses with zero transaction fees to creatorsnot Instantly
  • Charging subscriptions for premium newsletters from independent writersnot Instantly
  • Coordinating promotional campaigns across sales funnels and channelsnot Instantly
  • Capturing B2B leads through landing pages and signup formsnot Instantly

Instantly

  • SaaS sales teams automating cold outreach and lead qualificationnot GetResponse
  • Digital agencies and freelancers running campaigns for multiple clientsnot GetResponse
  • E-commerce and B2B businesses prospecting at scalenot GetResponse
  • Recruitment agencies sourcing candidates via emailnot GetResponse
  • Partnerships and channel sales automating partner outreachnot GetResponse
  • Financial services and insurance lead generationnot GetResponse

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GetResponse

  • Starter, Marketer and Creator plans are all capped at 1,000 contacts regardless of the $19, $59 or $69 monthly price
  • Starter plan limits AI tool usage to 3 uses and includes only 1 custom automation workflow
  • SMS marketing and mobile push notifications are reserved for the custom-priced Enterprise tier
  • The $15.58, $48.38 and $56.58 monthly-equivalent rates require paying annually; standard monthly billing is $19, $59 and $69

Instantly

  • Shared mailbox rotation could expose sender reputation to other users' poor practices; domain reputation can degrade rapidly if co-users violate sending norms
  • AI campaign generation, whilst useful, produces generic copy; personalisation still requires manual review and editing for high-quality outreach
  • Email as primary channel faces declining effectiveness; spam filtering improves and email open rates decline generally
  • Lead database quality varies; verification filters may miss invalid addresses or outdated contacts
  • Freemium model limits features significantly; advanced analytics, API access, and priority support require paid tiers

Pricing, plan by plan

GetResponse

Free
  • Starter$16/month
    • For small lists: 1,000 contacts at €16/month
    • Scales to 100,000 contacts at €469/month
    • AI-powered email marketing
  • Marketer$54/month
    • Starting at €54/month for 500 contacts
    • Scales to €519/month for 100,000 contacts
    • Unlimited automation workflows
  • Creator$62/month
    • Starting at €62/month for 500 contacts
    • Scales to €599/month for 100,000 contacts
    • Webinars
  • Enterprise$null/custom
    • Custom pricing based on list size
    • SMS marketing
    • Dedicated support

Instantly

Free

No published plan breakdown. See the Instantly review.

Which should you pick?

Choose GetResponse if

  • You want to start without paying.
GetResponse review

Choose Instantly if

  • You want to start without paying.
  • You work on Web, API.
Instantly review

Questions people ask

Is GetResponse or Instantly better?
Neither clearly leads. GetResponse starts at Free and Instantly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GetResponse or Instantly?
GetResponse starts at Free and Instantly at Free.
Does GetResponse or Instantly run on more platforms?
GetResponse runs on Web. Instantly runs on Web, API.
Can I use GetResponse for free?
Both have a free tier, so you can try either at no cost before committing.
What is GetResponse best used for?
GetResponse is most often used for recovering lost sales from abandoned shopping carts automatically, monetizing online courses with zero transaction fees to creators, charging subscriptions for premium newsletters from independent writers, coordinating promotional campaigns across sales funnels and channels. Of those, recovering lost sales from abandoned shopping carts automatically and monetizing online courses with zero transaction fees to creators are not what Instantly is typically brought in for.

Answered from the vendors’ own pages

GetResponse: How much does GetResponse cost?

GetResponse pricing ranges from €16 per month for the Starter plan with 1,000 contacts to €469 per month for 100,000 contacts. Plans scale based on contact list size.

Source
Instantly: Is Instantly free?

Instantly offers a freemium model. No credit card is required to start. Free tier includes basic lead finding and campaign creation; paid tiers unlock advanced features (API access, advanced analytics, priority support).

Source
GetResponse: Does GetResponse offer a discount for annual billing?

Customers who pay yearly instead of monthly save an additional 18% on their subscription cost across all plan tiers.

Source
Instantly: How does Instantly's AI Copilot work?

AI Copilot generates email copy, subject lines, and follow-up sequences based on brief campaign descriptions. Users can customise generated templates before sending.

Source
GetResponse: Does GetResponse offer special pricing for nonprofits?

GetResponse provides a 50% discount on monthly plans for charities and NGOs.

Source
Instantly: What CRMs does Instantly integrate with?

Instantly integrates with Salesforce, HubSpot, Pipedrive, and Zapier. Custom integrations via REST API are available on paid plans.

Source
GetResponse: Is there a free trial for GetResponse?

GetResponse offers a free 14-day trial with full access to premium features.

Source
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