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Email Marketing · head to head

GetResponse vs Sailthru

GetResponse logo

GetResponse

Email Marketing

All-in-one email marketing, automation and landing pages

From
Free
Rated
-
Full reviewWebsite
Sailthru logo

Sailthru

Email Marketing

Retail and publisher email personalisation, now one product inside the Marigold portfolio

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only GetResponse has a free tier, so it costs nothing to try first.
  • Each has a real cost: GetResponse starter, Marketer and Creator plans are all capped at 1,000 contacts regardless of the $19, $59 or $69 monthly price; Sailthru the product sits in a portfolio with several overlapping platforms under one owner, so roadmap investment is a portfolio decision rather than a product decision and is worth asking about in writing.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which GetResponse and Sailthru actually diverge.

Attributes where GetResponse and Sailthru differ
AttributeGetResponseSailthru
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWebWeb, REST API

Identical on both: user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GetResponse

Nothing recorded that Sailthru does not also cover.

Only in Sailthru

  • Interest profiles
  • Personalisation engine
  • Prediction Manager
  • Site personalisation
  • Zephyr templating
  • Lifecycle optimiser

What people use each for

The jobs each tool is most often brought in to do.

GetResponse

  • Recovering lost sales from abandoned shopping carts automaticallynot Sailthru
  • Monetizing online courses with zero transaction fees to creatorsnot Sailthru
  • Charging subscriptions for premium newsletters from independent writersnot Sailthru
  • Coordinating promotional campaigns across sales funnels and channelsnot Sailthru
  • Capturing B2B leads through landing pages and signup formsnot Sailthru

Sailthru

  • A publisher sending a personalised daily newsletter assembled per reader from a content cataloguenot GetResponse
  • A retailer that wants email and on-site recommendations driven by the same affinity modelnot GetResponse
  • High-cadence sending where per-recipient content assembly matters more than journey branchingnot GetResponse
  • Teams that want churn and lifetime value scores available as native campaign conditions rather than imported fieldsnot GetResponse

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GetResponse

  • Starter, Marketer and Creator plans are all capped at 1,000 contacts regardless of the $19, $59 or $69 monthly price
  • Starter plan limits AI tool usage to 3 uses and includes only 1 custom automation workflow
  • SMS marketing and mobile push notifications are reserved for the custom-priced Enterprise tier
  • The $15.58, $48.38 and $56.58 monthly-equivalent rates require paying annually; standard monthly billing is $19, $59 and $69

Sailthru

  • The product sits in a portfolio with several overlapping platforms under one owner, so roadmap investment is a portfolio decision rather than a product decision and is worth asking about in writing.
  • Pricing counts stored profiles, so retained inactive readers keep costing money long after they stopped opening anything.
  • On-site personalisation requires a developer to implement the JavaScript and maintain the content feed, which puts the highest-value feature behind engineering time.
  • Zephyr is a proprietary templating language, so template maintenance skills are scarce compared with the Liquid syntax used by most competitors.
  • It is built for high-cadence content and retail sending, and B2B lifecycle programmes with long sales cycles sit poorly on the model.

Pricing, plan by plan

GetResponse

Free
  • Starter$16/month
    • For small lists: 1,000 contacts at €16/month
    • Scales to 100,000 contacts at €469/month
    • AI-powered email marketing
  • Marketer$54/month
    • Starting at €54/month for 500 contacts
    • Scales to €519/month for 100,000 contacts
    • Unlimited automation workflows
  • Creator$62/month
    • Starting at €62/month for 500 contacts
    • Scales to €599/month for 100,000 contacts
    • Webinars
  • Enterprise$null/custom
    • Custom pricing based on list size
    • SMS marketing
    • Dedicated support

Sailthru

On request
  • Sailthru$undefined/year
    • Priced on stored profiles and send volume
    • Site personalisation and prediction features licensed by module
    • Annual contract through Marigold

Which should you pick?

Choose GetResponse if

  • You want to start without paying.
GetResponse review

Choose Sailthru if

  • You need interest profiles.
  • You work on Web, REST API.
  • You also want personalisation engine.
Sailthru review

Questions people ask

Is GetResponse or Sailthru better?
Neither clearly leads. GetResponse starts at Free and Sailthru at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GetResponse or Sailthru?
GetResponse has a free tier; the other does not. Paid plans start at Free for GetResponse and On request for Sailthru.
Does GetResponse or Sailthru run on more platforms?
GetResponse runs on Web. Sailthru runs on Web, REST API.
Can I use GetResponse for free?
Yes. GetResponse has a free tier, so you can try it without paying. Sailthru starts at On request.
What is GetResponse best used for?
GetResponse is most often used for recovering lost sales from abandoned shopping carts automatically, monetizing online courses with zero transaction fees to creators, charging subscriptions for premium newsletters from independent writers, coordinating promotional campaigns across sales funnels and channels. Of those, recovering lost sales from abandoned shopping carts automatically and monetizing online courses with zero transaction fees to creators are not what Sailthru is typically brought in for.
What can GetResponse do that Sailthru cannot?
Sailthru covers Interest profiles, Personalisation engine, Prediction Manager, Site personalisation.

Answered from the vendors’ own pages

GetResponse: How much does GetResponse cost?

GetResponse pricing ranges from €16 per month for the Starter plan with 1,000 contacts to €469 per month for 100,000 contacts. Plans scale based on contact list size.

Source
Sailthru: Who owns Sailthru now?

Marigold, formerly CM Group, which also owns Campaign Monitor, Emma, Selligent, Liveclicker and Cheetah Digital.

GetResponse: Does GetResponse offer a discount for annual billing?

Customers who pay yearly instead of monthly save an additional 18% on their subscription cost across all plan tiers.

Source
Sailthru: Does that affect the roadmap?

It can. Overlapping products in one portfolio compete for investment, so ask which platform is the strategic one for your segment before signing multi-year.

GetResponse: Does GetResponse offer special pricing for nonprofits?

GetResponse provides a 50% discount on monthly plans for charities and NGOs.

Source
Sailthru: Is it worth it just for newsletters?

For personalised daily newsletters at publisher scale it remains one of the strongest options. For simple broadcast sending it is heavily over-specified.

GetResponse: Is there a free trial for GetResponse?

GetResponse offers a free 14-day trial with full access to premium features.

Source
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