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Email Marketing · head to head

Dotdigital vs GetResponse

Dotdigital logo

Dotdigital

Email Marketing

UK-listed email and cross-channel marketing platform with deep Adobe Commerce and Dynamics connectors

From
On request
Rated
-
Full reviewWebsite
GetResponse logo

GetResponse

Email Marketing

All-in-one email marketing, automation and landing pages

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only GetResponse has a free tier, so it costs nothing to try first.
  • Each has a real cost: Dotdigital pricing is anchored on contact tiers, so inactive and unsubscribed contacts keep counting until you actively delete them and the bill grows with list decay rather than with sending.; GetResponse starter, Marketer and Creator plans are all capped at 1,000 contacts regardless of the $19, $59 or $69 monthly price
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Dotdigital and GetResponse actually diverge.

Attributes where Dotdigital and GetResponse differ
AttributeDotdigitalGetResponse
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWeb, REST APIWeb

Identical on both: user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dotdigital

  • Automation builder
  • Commerce connectors
  • Dynamics 365 integration
  • Regional data residency
  • Liquid personalisation
  • SMS and WhatsApp

Only in GetResponse

Nothing recorded that Dotdigital does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Dotdigital

  • A Microsoft Dynamics 365 organisation that needs marketing automation without building the CRM sync itselfnot GetResponse
  • An Adobe Commerce retailer that wants basket and order data in campaigns without middlewarenot GetResponse
  • A European buyer that needs contact data held in the UK or EU with a named hosting region in the contractnot GetResponse
  • A procurement team that wants to review published financial statements before committing to a multi-year platformnot GetResponse

GetResponse

  • Recovering lost sales from abandoned shopping carts automaticallynot Dotdigital
  • Monetizing online courses with zero transaction fees to creatorsnot Dotdigital
  • Charging subscriptions for premium newsletters from independent writersnot Dotdigital
  • Coordinating promotional campaigns across sales funnels and channelsnot Dotdigital
  • Capturing B2B leads through landing pages and signup formsnot Dotdigital

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dotdigital

  • Pricing is anchored on contact tiers, so inactive and unsubscribed contacts keep counting until you actively delete them and the bill grows with list decay rather than with sending.
  • SMS, WhatsApp and chat are add-ons billed on top of the platform fee, so cross-channel programmes cost noticeably more than the headline quote suggests.
  • The automation builder handles scheduled and behavioural triggers well but is not designed for high-frequency real-time orchestration, which is where growing teams outgrow it.
  • Attribution reporting beyond opens, clicks and connected commerce revenue is thin without the additional analytics module.
  • Automation logic is not portable, so migrating away means rebuilding programmes by hand after exporting contacts and data through the API.

GetResponse

  • Starter, Marketer and Creator plans are all capped at 1,000 contacts regardless of the $19, $59 or $69 monthly price
  • Starter plan limits AI tool usage to 3 uses and includes only 1 custom automation workflow
  • SMS marketing and mobile push notifications are reserved for the custom-priced Enterprise tier
  • The $15.58, $48.38 and $56.58 monthly-equivalent rates require paying annually; standard monthly billing is $19, $59 and $69

Pricing, plan by plan

Dotdigital

On request
  • Dotdigital$undefined/month
    • Priced on a contact tier combined with a monthly email send allowance
    • SMS, WhatsApp and additional channels billed separately
    • Annual contracts standard, monthly available on entry tiers

GetResponse

Free
  • Starter$16/month
    • For small lists: 1,000 contacts at €16/month
    • Scales to 100,000 contacts at €469/month
    • AI-powered email marketing
  • Marketer$54/month
    • Starting at €54/month for 500 contacts
    • Scales to €519/month for 100,000 contacts
    • Unlimited automation workflows
  • Creator$62/month
    • Starting at €62/month for 500 contacts
    • Scales to €599/month for 100,000 contacts
    • Webinars
  • Enterprise$null/custom
    • Custom pricing based on list size
    • SMS marketing
    • Dedicated support

Which should you pick?

Choose Dotdigital if

  • You need automation builder.
  • You work on Web, REST API.
  • You also want commerce connectors.
Dotdigital review

Choose GetResponse if

  • You want to start without paying.
GetResponse review

Questions people ask

Is Dotdigital or GetResponse better?
Neither clearly leads. Dotdigital starts at On request and GetResponse at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dotdigital or GetResponse?
GetResponse has a free tier; the other does not. Paid plans start at On request for Dotdigital and Free for GetResponse.
Does Dotdigital or GetResponse run on more platforms?
Dotdigital runs on Web, REST API. GetResponse runs on Web.
Can I use GetResponse for free?
Yes. GetResponse has a free tier, so you can try it without paying. Dotdigital starts at On request.
What is Dotdigital best used for?
Dotdigital is most often used for a microsoft dynamics 365 organisation that needs marketing automation without building the crm sync itself, an adobe commerce retailer that wants basket and order data in campaigns without middleware, a european buyer that needs contact data held in the uk or eu with a named hosting region in the contract, a procurement team that wants to review published financial statements before committing to a multi-year platform. Of those, a microsoft dynamics 365 organisation that needs marketing automation without building the crm sync itself and an adobe commerce retailer that wants basket and order data in campaigns without middleware are not what GetResponse is typically brought in for.
What can Dotdigital do that GetResponse cannot?
Dotdigital covers Automation builder, Commerce connectors, Dynamics 365 integration, Regional data residency.

Answered from the vendors’ own pages

Dotdigital: Are unsubscribed contacts billed?

Yes, if they remain in the account. Contact tiers count stored contacts, so suppression lists still consume allowance until records are removed.

GetResponse: How much does GetResponse cost?

GetResponse pricing ranges from €16 per month for the Starter plan with 1,000 contacts to €469 per month for 100,000 contacts. Plans scale based on contact list size.

Source
Dotdigital: Is it a real alternative to enterprise engagement platforms?

For scheduled and behavioural ecommerce and B2B programmes, yes. For real-time cross-channel orchestration at scale it is not competing in the same bracket.

GetResponse: Does GetResponse offer a discount for annual billing?

Customers who pay yearly instead of monthly save an additional 18% on their subscription cost across all plan tiers.

Source
Dotdigital: Where is contact data stored?

In the region contracted, with UK, EU, US and Australian hosting available, which is why it appears on European shortlists with residency requirements.

GetResponse: Does GetResponse offer special pricing for nonprofits?

GetResponse provides a 50% discount on monthly plans for charities and NGOs.

Source
GetResponse: Is there a free trial for GetResponse?

GetResponse offers a free 14-day trial with full access to premium features.

Source
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