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Marketing & Analytics · head to head

Attribution vs Kissmetrics

A

Attribution

Marketing & Analytics

First-party data marketing attribution platform

From
$2000/month
Rated
-
Full reviewWebsite
Kissmetrics logo

Kissmetrics

Marketing & Analytics

Customer analytics and behavioral data

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Attribution covers First-party data attribution, Kissmetrics covers Customer analytics.

Where they differ

Only the attributes on which Attribution and Kissmetrics actually diverge.

Attributes where Attribution and Kissmetrics differ
AttributeAttributionKissmetrics
Starting price$2000/month$500/month
Pricing modelsubscriptionquote
PlatformsWeb, Mobile, ApiWeb
CategoryMarketing & AnalyticsUnknown
Founded20202009

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attribution

  • First-party data attribution
  • Multi-touch attribution
  • Privacy-compliant tracking
  • Real-time insights
  • Conversion tracking
  • Channel attribution
  • Custom reporting
  • API access

Only in Kissmetrics

  • Customer analytics
  • Behavioral tracking
  • Cohort analysis
  • Funnel analysis
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Attribution

  • Marketing attributionnot Kissmetrics
  • ROI trackingnot Kissmetrics
  • Privacy-compliant trackingnot Kissmetrics
  • First-party datanot Kissmetrics

Kissmetrics

  • Product and behavioural analytics tracking user eventsnot Attribution
  • Analysing funnels and cohorts across a customer journeynot Attribution

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attribution

Nothing recorded yet. See the Attribution review.

Kissmetrics

  • Overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
  • The free plan allows 100,000 events a month
  • Per event rates fall with volume, from $0.20 per 1,000 events on Growth to $0.10 on Gold, so smaller customers pay double per event
  • The vendor states Growth, Silver and Gold are the identical product, so the paid tiers differ only in unit price and volume
  • Anything above 5 million events is custom priced

Pricing, plan by plan

Attribution

$2000/month
  • Starter$2000/month
    • Up to 5 channels
    • Basic attribution
    • Monthly reports
  • Professional$5000/month
    • Unlimited channels
    • Advanced attribution
    • Weekly reports
  • Enterprise$undefined/month
    • Custom implementation
    • Real-time attribution
    • Dedicated support

Kissmetrics

$500/month
  • Professional$500/month
    • Customer analytics
    • Behavioral tracking

Which should you pick?

Choose Attribution if

  • You need first-party data attribution.
  • You work on Web, Mobile, Api.
  • You also want multi-touch attribution.
Attribution review

Choose Kissmetrics if

  • You need customer analytics.
  • You also want behavioral tracking.
Kissmetrics review

Questions people ask

Is Attribution or Kissmetrics better?
Neither clearly leads. Attribution starts at $2000/month and Kissmetrics at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attribution or Kissmetrics?
Attribution starts at $2000/month and Kissmetrics at $500/month.
Does Attribution or Kissmetrics run on more platforms?
Attribution runs on Web, Mobile, Api. Kissmetrics runs on Web.
What is Attribution best used for?
Attribution is most often used for marketing attribution, roi tracking, privacy-compliant tracking, first-party data. Of those, marketing attribution and roi tracking are not what Kissmetrics is typically brought in for.
What can Attribution do that Kissmetrics cannot?
Attribution covers First-party data attribution, Multi-touch attribution, Privacy-compliant tracking, Real-time insights. Kissmetrics covers Customer analytics, Behavioral tracking, Cohort analysis, Funnel analysis. Both handle Salesforce.
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Related pages

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