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Marketing · head to head

Fathom Analytics vs MoEngage

Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
MoEngage logo

MoEngage

Marketing

Essential solutions to help your growing teams build and retain customers

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; MoEngage no pricing information published; platform uses custom pricing requiring sales contact
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fathom Analytics and MoEngage actually diverge.

Attributes where Fathom Analytics and MoEngage differ
AttributeFathom AnalyticsMoEngage
Starting price$14/monthOn request
Pricing modelsubscriptionquote
Founded2014Unknown

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

Only in MoEngage

Nothing recorded that Fathom Analytics does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot MoEngage
  • A lightweight Google Analytics replacementnot MoEngage
  • Tracking many sites from one accountnot MoEngage
  • Long-term historical reporting while subscribednot MoEngage

MoEngage

  • Identifying at-risk customers through churn prediction modelsnot Fathom Analytics
  • Sending triggered SMS alerts when customers abandon shopping cartsnot Fathom Analytics
  • A/B testing email subject lines for newsletter campaignsnot Fathom Analytics
  • Personalizing push notifications based on location and browsing historynot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

MoEngage

  • No pricing information published; platform uses custom pricing requiring sales contact
  • Growth and Enterprise plan tiers mentioned but no rates or features disclosed

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

MoEngage

On request

No published plan breakdown. See the MoEngage review.

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose MoEngage if

Nothing in the data separates MoEngage from Fathom Analytics on the points above - pick on price and on how each one feels to use.

MoEngage review

Questions people ask

Is Fathom Analytics or MoEngage better?
Neither clearly leads. Fathom Analytics starts at $14/month and MoEngage at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or MoEngage?
Fathom Analytics starts at $14/month and MoEngage at On request.
Does Fathom Analytics or MoEngage run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what MoEngage is typically brought in for.
What can Fathom Analytics do that MoEngage cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking.

Answered from the vendors’ own pages

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
MoEngage: How much does MoEngage cost?

MoEngage does not publish pricing rates on its website. The platform offers Growth and Enterprise plan tiers, with exact pricing available only through contacting the sales team or requesting a demo.

Source
Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
MoEngage: What is MoEngage's pricing model?

MoEngage uses custom enterprise pricing determined by specific customer requirements, requiring direct sales outreach to obtain a quote.

Source
Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
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