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Nonprofits · head to head

EveryAction vs Raisely

EveryAction logo

EveryAction

Nonprofits

Integrated CRM and digital marketing for nonprofits

From
On request
Rated
-
Raisely logo

Raisely

Nonprofits

Peer to peer and campaign fundraising platform funded by optional donor tips rather than a platform fee

From
On request
Rated
-

The short version

  • Each has a real cost: EveryAction now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com; Raisely the tip model performs unevenly, so an organisation with an older or offline recruited donor base sees a lower tip rate and quietly absorbs more of the platform cost than the model assumes.
  • They diverge on capability: EveryAction covers Donor management, Raisely covers Peer to peer fundraising.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which EveryAction and Raisely actually diverge.

Attributes where EveryAction and Raisely differ
AttributeEveryActionRaisely
Pricing modelsubscriptionFree core platform funded by optional donor tips
PlatformsWeb, Mobile-responsiveWeb
Founded2007Unknown

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in EveryAction

  • Donor management
  • Email campaigns
  • Digital marketing
  • Multi-channel engagement
  • Reporting
  • Stripe
  • PayPal
  • Salesforce

Only in Raisely

  • Peer to peer fundraising
  • Customisable campaign pages
  • Recurring giving
  • Matched giving and appeals
  • Open API and webhooks
  • Automations

What people use each for

The jobs each tool is most often brought in to do.

EveryAction

  • Business operationsnot Raisely
  • Productivitynot Raisely
  • Automationnot Raisely

Raisely

  • A charity running a challenge or endurance event where supporters raise money on their own pagesnot EveryAction
  • A campaign team that wants each appeal to look bespoke without rebuilding infrastructure each timenot EveryAction
  • An organisation unwilling to give a platform a percentage of a large peer to peer income linenot EveryAction
  • A digital team with front end skills or an agency partner who will customise the supporter journeynot EveryAction

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

EveryAction

  • Now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com
  • Pricing is not published

Raisely

  • The tip model performs unevenly, so an organisation with an older or offline recruited donor base sees a lower tip rate and quietly absorbs more of the platform cost than the model assumes.
  • It is a campaign platform, not a CRM, so supporter data must be synced onward and organisations that skip that step lose cross channel giving history.
  • Getting the most out of the customisation requires front end capability, and charities without it run campaigns that look like the default template while paying for a platform built for the opposite.
  • Support hours are anchored to Australian time zones, which leaves European and North American teams waiting overnight during a live campaign.
  • Payment processing is tied to a small set of processors, so organisations with an existing merchant relationship or unusual regional payment needs may not be able to keep it.

Pricing, plan by plan

EveryAction

On request
  • Professional$90/month
    • Donor management
    • Email campaigns
  • EnterpriseFree
    • Advanced integrations
    • Custom reporting
    • Dedicated support

Raisely

On request
  • Raisely$undefined/year
    • No platform percentage charged to the organisation on the core plan
    • Donors are prompted to add an optional contribution to the platform at checkout
    • Card processing is charged separately by the payment processor

Which should you pick?

Choose EveryAction if

  • You need donor management.
  • You work on Web, Mobile-responsive.
  • You also want email campaigns.

Choose Raisely if

  • You need peer to peer fundraising.
  • You also want customisable campaign pages.

Questions people ask

Is EveryAction or Raisely better?
Neither clearly leads. EveryAction starts at On request and Raisely at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, EveryAction or Raisely?
EveryAction starts at On request and Raisely at On request.
Does EveryAction or Raisely run on more platforms?
EveryAction runs on Web, Mobile-responsive. Raisely runs on Web.
What is EveryAction best used for?
EveryAction is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what Raisely is typically brought in for.
What can EveryAction do that Raisely cannot?
EveryAction covers Donor management, Email campaigns, Digital marketing, Multi-channel engagement. Raisely covers Peer to peer fundraising, Customisable campaign pages, Recurring giving, Matched giving and appeals.

Answered from the vendors’ own pages

Raisely: How does Raisely make money if there is no platform fee?

Donors are prompted to add a voluntary contribution to the platform at checkout, and some organisations pay for plans that remove the prompt.

Raisely: Does the tip prompt reduce donation totals?

It changes the checkout, and results vary by audience. Test it against your own list rather than relying on published averages.

Raisely: Is it a donor CRM?

No. It runs campaigns and pushes data to a CRM through the API or an integration.

Raisely: Who is it best for?

Peer to peer and challenge event fundraising where a percentage platform fee on high volume would be the largest single cost.

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