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Nonprofits · head to head

Raisely vs Virtuous

Raisely logo

Raisely

Nonprofits

Peer to peer and campaign fundraising platform funded by optional donor tips rather than a platform fee

From
On request
Rated
-
Full reviewWebsite
Virtuous logo

Virtuous

Nonprofits

CRM designed for faith-based and mission-driven organizations

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Raisely the tip model performs unevenly, so an organisation with an older or offline recruited donor base sees a lower tip rate and quietly absorbs more of the platform cost than the model assumes.; Virtuous the pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing
  • They diverge on capability: Raisely covers Peer to peer fundraising, Virtuous covers Donor management.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Raisely and Virtuous actually diverge.

Attributes where Raisely and Virtuous differ
AttributeRaiselyVirtuous
Pricing modelFree core platform funded by optional donor tipssubscription
PlatformsWebWeb, IOS, Android
FoundedUnknown2013

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Raisely

  • Peer to peer fundraising
  • Customisable campaign pages
  • Recurring giving
  • Matched giving and appeals
  • Open API and webhooks
  • Automations

Only in Virtuous

  • Donor management
  • Volunteer tracking
  • Giving analysis
  • Ministry management
  • Stripe
  • PayPal
  • Mailchimp
  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Raisely

  • A charity running a challenge or endurance event where supporters raise money on their own pagesnot Virtuous
  • A campaign team that wants each appeal to look bespoke without rebuilding infrastructure each timenot Virtuous
  • An organisation unwilling to give a platform a percentage of a large peer to peer income linenot Virtuous
  • A digital team with front end skills or an agency partner who will customise the supporter journeynot Virtuous

Virtuous

  • Donor management and pipeline tracking for mid-sized and large nonprofitsnot Raisely
  • Marketing automation and supporter journeys tied to giving datanot Raisely
  • Online donation forms and giving pages connected to the CRMnot Raisely

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Raisely

  • The tip model performs unevenly, so an organisation with an older or offline recruited donor base sees a lower tip rate and quietly absorbs more of the platform cost than the model assumes.
  • It is a campaign platform, not a CRM, so supporter data must be synced onward and organisations that skip that step lose cross channel giving history.
  • Getting the most out of the customisation requires front end capability, and charities without it run campaigns that look like the default template while paying for a platform built for the opposite.
  • Support hours are anchored to Australian time zones, which leaves European and North American teams waiting overnight during a live campaign.
  • Payment processing is tied to a small set of processors, so organisations with an existing merchant relationship or unusual regional payment needs may not be able to keep it.

Virtuous

  • The pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing
  • Tier eligibility is set by the nonprofit's own annual fundraising revenue, with a $5 million threshold separating Platform from Enterprise
  • CRM+, Raise, Insights, Analytics, Volunteer and Momentum are packaged as separate products, each with its own Request Pricing button
  • Momentum, the AI fundraising agent, is sold separately from the CRM rather than included

Pricing, plan by plan

Raisely

On request
  • Raisely$undefined/year
    • No platform percentage charged to the organisation on the core plan
    • Donors are prompted to add an optional contribution to the platform at checkout
    • Card processing is charged separately by the payment processor

Virtuous

On request
  • Starter$99/month
    • Donor management
    • Volunteer tracking
  • Advanced$199/month
    • Giving analysis
    • Ministry management
    • Email campaigns

Which should you pick?

Choose Raisely if

  • You need peer to peer fundraising.
  • You also want customisable campaign pages.
Raisely review

Choose Virtuous if

  • You need donor management.
  • You work on Web, IOS, Android.
  • You also want volunteer tracking.
Virtuous review

Questions people ask

Is Raisely or Virtuous better?
Neither clearly leads. Raisely starts at On request and Virtuous at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Raisely or Virtuous?
Raisely starts at On request and Virtuous at On request.
Does Raisely or Virtuous run on more platforms?
Raisely runs on Web. Virtuous runs on Web, IOS, Android.
What is Raisely best used for?
Raisely is most often used for a charity running a challenge or endurance event where supporters raise money on their own pages, a campaign team that wants each appeal to look bespoke without rebuilding infrastructure each time, an organisation unwilling to give a platform a percentage of a large peer to peer income line, a digital team with front end skills or an agency partner who will customise the supporter journey. Of those, a charity running a challenge or endurance event where supporters raise money on their own pages and a campaign team that wants each appeal to look bespoke without rebuilding infrastructure each time are not what Virtuous is typically brought in for.
What can Raisely do that Virtuous cannot?
Raisely covers Peer to peer fundraising, Customisable campaign pages, Recurring giving, Matched giving and appeals. Virtuous covers Donor management, Volunteer tracking, Giving analysis, Ministry management.

Answered from the vendors’ own pages

Raisely: How does Raisely make money if there is no platform fee?

Donors are prompted to add a voluntary contribution to the platform at checkout, and some organisations pay for plans that remove the prompt.

Virtuous: How are Virtuous tiers defined?

Virtuous offers a Platform Tier for nonprofits with fundraising revenue up to $5 million annually and an Enterprise Tier for organizations over $5 million. Specific pricing requires a demo request.

Source
Raisely: Does the tip prompt reduce donation totals?

It changes the checkout, and results vary by audience. Test it against your own list rather than relying on published averages.

Virtuous: What products are included in Virtuous?

Virtuous offers CRM+, Raise (donation forms and pages), Momentum (AI-powered donor outreach), Insights (donor segmentation), Analytics (business intelligence), and Volunteer (recruitment and scheduling).

Source
Raisely: Is it a donor CRM?

No. It runs campaigns and pushes data to a CRM through the API or an integration.

Virtuous: How do I get a Virtuous pricing quote?

Virtuous does not publish pricing online. Visit their pricing page to request pricing or schedule a demo with their sales team.

Source
Raisely: Who is it best for?

Peer to peer and challenge event fundraising where a percentage platform fee on high volume would be the largest single cost.

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