Softwr

Nonprofits · head to head

EveryAction vs Fundraise Up

EveryAction logo

EveryAction

Nonprofits

Integrated CRM and digital marketing for nonprofits

From
On request
Rated
-
Full reviewWebsite
Fundraise Up logo

Fundraise Up

Nonprofits

Donation checkout layer that replaces the giving form on an existing nonprofit website

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: EveryAction now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com; Fundraise Up the fee is a percentage of donations, so cost rises exactly as the product succeeds, and a single large gift routed through the checkout carries the same rate as a twenty pound one unless the agreement caps it.
  • They diverge on capability: EveryAction covers Donor management, Fundraise Up covers Embedded donation checkout.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which EveryAction and Fundraise Up actually diverge.

Attributes where EveryAction and Fundraise Up differ
AttributeEveryActionFundraise Up
Pricing modelsubscriptionPercentage of each donation
PlatformsWeb, Mobile-responsiveWeb
Founded2007Unknown

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in EveryAction

  • Donor management
  • Email campaigns
  • Digital marketing
  • Multi-channel engagement
  • Reporting
  • Stripe
  • PayPal
  • Salesforce

Only in Fundraise Up

  • Embedded donation checkout
  • Digital wallet payments
  • Recurring gift upgrade prompts
  • Multi currency and multi language
  • Donor covered fees
  • CRM sync

What people use each for

The jobs each tool is most often brought in to do.

EveryAction

  • Business operationsnot Fundraise Up
  • Productivitynot Fundraise Up
  • Automationnot Fundraise Up

Fundraise Up

  • A charity with a working CRM and website that wants to raise online conversion without replatformingnot EveryAction
  • An international organisation needing donors to give in local currency and languagenot EveryAction
  • A campaign pushing one time givers into monthly recurring support at the point of donationnot EveryAction
  • A digital team that can measure conversion before and after and justify a percentage fee with datanot EveryAction

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

EveryAction

  • Now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com
  • Pricing is not published

Fundraise Up

  • The fee is a percentage of donations, so cost rises exactly as the product succeeds, and a single large gift routed through the checkout carries the same rate as a twenty pound one unless the agreement caps it.
  • It is a checkout, not a CRM, so it is always an additional cost on top of a donor database rather than a replacement for one.
  • Donor covered fee opt in rates vary widely by audience, so an organisation with an older or offline leaning donor base absorbs more of the fee than the sales model assumes.
  • Design control is limited to what the embedded component exposes, so brand teams that want full control over the giving experience will hit boundaries.
  • Live recurring gift authorisations are held in the platform, which makes leaving considerably harder than adopting, because migrating active mandates risks lapsing donors.

Pricing, plan by plan

EveryAction

On request
  • Professional$90/month
    • Donor management
    • Email campaigns
  • EnterpriseFree
    • Advanced integrations
    • Custom reporting
    • Dedicated support

Fundraise Up

On request
  • Fundraise Up$undefined/year
    • Platform fee taken as a percentage of every donation processed
    • Card processing billed separately on top of the platform fee
    • Optional donor covered fee prompt shifts the cost to the giver rather than removing it

Which should you pick?

Choose EveryAction if

  • You need donor management.
  • You work on Web, Mobile-responsive.
  • You also want email campaigns.
EveryAction review

Choose Fundraise Up if

  • You need embedded donation checkout.
  • You also want digital wallet payments.
Fundraise Up review

Questions people ask

Is EveryAction or Fundraise Up better?
Neither clearly leads. EveryAction starts at On request and Fundraise Up at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, EveryAction or Fundraise Up?
EveryAction starts at On request and Fundraise Up at On request.
Does EveryAction or Fundraise Up run on more platforms?
EveryAction runs on Web, Mobile-responsive. Fundraise Up runs on Web.
What is EveryAction best used for?
EveryAction is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what Fundraise Up is typically brought in for.
What can EveryAction do that Fundraise Up cannot?
EveryAction covers Donor management, Email campaigns, Digital marketing, Multi-channel engagement. Fundraise Up covers Embedded donation checkout, Digital wallet payments, Recurring gift upgrade prompts, Multi currency and multi language.

Answered from the vendors’ own pages

Fundraise Up: Is Fundraise Up a CRM?

No. It is a donation checkout that syncs into a CRM you already run, so budget for both.

Fundraise Up: How does it charge?

A percentage of each donation, plus separately billed card processing. There is no flat licence that insulates you from volume.

Fundraise Up: Does the donor covered fee option remove the cost?

It shifts it. When donors opt in they pay the platform and processing fee; when they do not, the charity does.

Fundraise Up: What happens to recurring donors if we leave?

Active recurring authorisations sit with the platform and its processor, and migrating them is the part of an exit most organisations underestimate.

Share

Related pages

More on EveryAction

More on Fundraise Up

Keep looking

Other head to heads