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Nonprofits · head to head

Google Nonprofit Tools vs Raisely

Google Nonprofit Tools logo

Google Nonprofit Tools

Nonprofits

Free Google tools for nonprofits

From
Free
Rated
-
Full reviewWebsite
Raisely logo

Raisely

Nonprofits

Peer to peer and campaign fundraising platform funded by optional donor tips rather than a platform fee

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Google Nonprofit Tools has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Nonprofit Tools governmental entities and organizations are not eligible; Raisely the tip model performs unevenly, so an organisation with an older or offline recruited donor base sees a lower tip rate and quietly absorbs more of the platform cost than the model assumes.
  • They diverge on capability: Google Nonprofit Tools covers Email and collaboration, Raisely covers Peer to peer fundraising.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Google Nonprofit Tools and Raisely actually diverge.

Attributes where Google Nonprofit Tools and Raisely differ
AttributeGoogle Nonprofit ToolsRaisely
Starting priceFreeOn request
Pricing modelfreeFree core platform funded by optional donor tips
Free tierYesNo
PlatformsWeb, IOS, AndroidWeb
Founded1998Unknown

Identical on both: user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Nonprofit Tools

  • Email and collaboration
  • Cloud storage
  • Ad Grants
  • Analytics
  • YouTube
  • Search Console
  • Google Workspace apps
  • Zapier

Only in Raisely

  • Peer to peer fundraising
  • Customisable campaign pages
  • Recurring giving
  • Matched giving and appeals
  • Open API and webhooks
  • Automations

What people use each for

The jobs each tool is most often brought in to do.

Google Nonprofit Tools

  • Email and productivity tools for nonprofits via Google Workspacenot Raisely
  • Online advertising credits through Google Ad Grantsnot Raisely
  • YouTube monetization for nonprofit contentnot Raisely

Raisely

  • A charity running a challenge or endurance event where supporters raise money on their own pagesnot Google Nonprofit Tools
  • A campaign team that wants each appeal to look bespoke without rebuilding infrastructure each timenot Google Nonprofit Tools
  • An organisation unwilling to give a platform a percentage of a large peer to peer income linenot Google Nonprofit Tools
  • A digital team with front end skills or an agency partner who will customise the supporter journeynot Google Nonprofit Tools

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Nonprofit Tools

  • Governmental entities and organizations are not eligible
  • Hospitals and health care organizations are not eligible, although their associated charitable arms or foundations are
  • Schools, academic institutions and universities are not eligible, although the philanthropic arms of educational organizations are
  • The organization must be registered as a charitable organization in one of the specific countries or regions where Google for Nonprofits has launched
  • Eligibility requirements vary by country, and every account must pass verification before access is granted

Raisely

  • The tip model performs unevenly, so an organisation with an older or offline recruited donor base sees a lower tip rate and quietly absorbs more of the platform cost than the model assumes.
  • It is a campaign platform, not a CRM, so supporter data must be synced onward and organisations that skip that step lose cross channel giving history.
  • Getting the most out of the customisation requires front end capability, and charities without it run campaigns that look like the default template while paying for a platform built for the opposite.
  • Support hours are anchored to Australian time zones, which leaves European and North American teams waiting overnight during a live campaign.
  • Payment processing is tied to a small set of processors, so organisations with an existing merchant relationship or unusual regional payment needs may not be able to keep it.

Pricing, plan by plan

Google Nonprofit Tools

Free
  • Nonprofit ProgramFree
    • Google Workspace
    • Gmail
    • Drive

Raisely

On request
  • Raisely$undefined/year
    • No platform percentage charged to the organisation on the core plan
    • Donors are prompted to add an optional contribution to the platform at checkout
    • Card processing is charged separately by the payment processor

Which should you pick?

Choose Google Nonprofit Tools if

  • You need email and collaboration.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want cloud storage.
Google Nonprofit Tools review

Choose Raisely if

  • You need peer to peer fundraising.
  • You also want customisable campaign pages.
Raisely review

Questions people ask

Is Google Nonprofit Tools or Raisely better?
Neither clearly leads. Google Nonprofit Tools starts at Free and Raisely at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Nonprofit Tools or Raisely?
Google Nonprofit Tools has a free tier; the other does not. Paid plans start at Free for Google Nonprofit Tools and On request for Raisely.
Does Google Nonprofit Tools or Raisely run on more platforms?
Google Nonprofit Tools runs on Web, IOS, Android. Raisely runs on Web.
Can I use Google Nonprofit Tools for free?
Yes. Google Nonprofit Tools has a free tier, so you can try it without paying. Raisely starts at On request.
What is Google Nonprofit Tools best used for?
Google Nonprofit Tools is most often used for email and productivity tools for nonprofits via google workspace, online advertising credits through google ad grants, youtube monetization for nonprofit content. Of those, email and productivity tools for nonprofits via google workspace and online advertising credits through google ad grants are not what Raisely is typically brought in for.
What can Google Nonprofit Tools do that Raisely cannot?
Google Nonprofit Tools covers Email and collaboration, Cloud storage, Ad Grants, Analytics. Raisely covers Peer to peer fundraising, Customisable campaign pages, Recurring giving, Matched giving and appeals.

Answered from the vendors’ own pages

Google Nonprofit Tools: How much do Google Nonprofit Tools cost?

Google Nonprofit Tools are provided at no cost to eligible organizations. Eligible nonprofit organizations can access a suite of no-cost and discounted tools.

Source
Raisely: How does Raisely make money if there is no platform fee?

Donors are prompted to add a voluntary contribution to the platform at checkout, and some organisations pay for plans that remove the prompt.

Google Nonprofit Tools: What organizations qualify for free Google Nonprofit Tools?

Organizations must be registered as charitable entities in one of 180+ participating geographies and verified through Goodstack, Google's validation partner.

Source
Raisely: Does the tip prompt reduce donation totals?

It changes the checkout, and results vary by audience. Test it against your own list rather than relying on published averages.

Google Nonprofit Tools: What tools are included in Google Nonprofit Tools?

Included tools are Google Workspace for Nonprofits, Google Ad Grants, YouTube Nonprofit Program, and Google Maps Platform credits. Some Workspace editions also receive nonprofit-specific discounts.

Source
Raisely: Is it a donor CRM?

No. It runs campaigns and pushes data to a CRM through the API or an integration.

Raisely: Who is it best for?

Peer to peer and challenge event fundraising where a percentage platform fee on high volume would be the largest single cost.

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Related pages

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