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Nonprofits · head to head

EveryAction vs Instrumentl

EveryAction logo

EveryAction

Nonprofits

Integrated CRM and digital marketing for nonprofits

From
On request
Rated
-
Full reviewWebsite
Instrumentl logo

Instrumentl

Nonprofits

Grant prospecting and pipeline tracking for nonprofits, priced per organisation with published tiers

From
$299/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: EveryAction now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com; Instrumentl the funder database is built largely from IRS 990 filings, which are filed months to years after the grants they describe, so matches reflect what a funder did rather than what it is doing now.
  • They diverge on capability: EveryAction covers Donor management, Instrumentl covers Funder matching.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which EveryAction and Instrumentl actually diverge.

Attributes where EveryAction and Instrumentl differ
AttributeEveryActionInstrumentl
Starting priceOn request$299/month
Pricing modelsubscriptionPer organisation per month by seat band
PlatformsWeb, Mobile-responsiveWeb
Founded2007Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in EveryAction

  • Donor management
  • Email campaigns
  • Digital marketing
  • Multi-channel engagement
  • Reporting
  • Stripe
  • PayPal
  • Salesforce

Only in Instrumentl

  • Funder matching
  • 990-derived funder profiles
  • Pipeline and deadlines
  • AI application drafting
  • Post-award budget tracking
  • Team collaboration

What people use each for

The jobs each tool is most often brought in to do.

EveryAction

  • Business operationsnot Instrumentl
  • Productivitynot Instrumentl
  • Automationnot Instrumentl

Instrumentl

  • A development director building a grant pipeline for the coming year without hiring a prospect researchernot EveryAction
  • A grants consultant running searches and deadline calendars for several nonprofit clients from one loginnot EveryAction
  • A nonprofit that keeps missing report deadlines and needs award requirements on the same calendar as applicationsnot EveryAction
  • Justifying a grants budget to a board with a documented pipeline and expected value rather than a list of hopesnot EveryAction

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

EveryAction

  • Now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com
  • Pricing is not published

Instrumentl

  • The funder database is built largely from IRS 990 filings, which are filed months to years after the grants they describe, so matches reflect what a funder did rather than what it is doing now.
  • Coverage is strongly US-focused and weakest on federal and state government funding, so organisations whose income is mostly government contracts pay database prices for data they mostly cannot use.
  • Seat bands are hard limits, and a team of six on the five-seat Pre-Award tier must move to the 999 dollar tier, doubling cost for one extra person.
  • The annual discount requires paying twelve months up front, which is a real cash flow problem for the small nonprofits the entry tier targets.
  • AI drafting produces serviceable first drafts but funders increasingly screen for generic applications, so the time saved on writing tends to be spent on rewriting.

Pricing, plan by plan

EveryAction

On request
  • Professional$90/month
    • Donor management
    • Email campaigns
  • EnterpriseFree
    • Advanced integrations
    • Custom reporting
    • Dedicated support

Instrumentl

$299/month
  • Discover$299/month
    • Up to 3 users
    • Funder matching and search
    • Funder profiles from 990 data
  • Pre-Award$499/month
    • Up to 5 users
    • Everything in Discover
    • AI-assisted application drafting
  • Full Lifecycle$999/month
    • Up to 15 users
    • Everything in Pre-Award
    • Post-award budget and spend tracking
  • Enterprise$undefined/year
    • Unlimited users
    • Multi-department administration
    • API access

Which should you pick?

Choose EveryAction if

  • You need donor management.
  • You work on Web, Mobile-responsive.
  • You also want email campaigns.
EveryAction review

Choose Instrumentl if

  • You need funder matching.
  • You also want 990-derived funder profiles.
Instrumentl review

Questions people ask

Is EveryAction or Instrumentl better?
Neither clearly leads. EveryAction starts at On request and Instrumentl at $299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, EveryAction or Instrumentl?
EveryAction starts at On request and Instrumentl at $299/month.
Does EveryAction or Instrumentl run on more platforms?
EveryAction runs on Web, Mobile-responsive. Instrumentl runs on Web.
What is EveryAction best used for?
EveryAction is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what Instrumentl is typically brought in for.
What can EveryAction do that Instrumentl cannot?
EveryAction covers Donor management, Email campaigns, Digital marketing, Multi-channel engagement. Instrumentl covers Funder matching, 990-derived funder profiles, Pipeline and deadlines, AI application drafting.

Answered from the vendors’ own pages

Instrumentl: Does Instrumentl publish pricing?

Yes, which is rare in this sector. Discover is 299 USD a month annually, Pre-Award 499 and Full Lifecycle 999, with monthly billing about 16 percent higher.

Instrumentl: Is there a free trial?

Yes, a time-limited trial is offered, and it is worth using to test coverage of your specific cause area before committing.

Instrumentl: Does it cover government grants?

Some federal opportunities are included, but the database is strongest on private and community foundation funding. Grants.gov remains the primary source for federal.

Instrumentl: Is there a nonprofit discount?

No. Every customer is a nonprofit, so the published price is the price.

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