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Nonprofits · head to head

EveryAction vs Zeffy

EveryAction logo

EveryAction

Nonprofits

Integrated CRM and digital marketing for nonprofits

From
On request
Rated
-
Full reviewWebsite
Zeffy logo

Zeffy

Nonprofits

100% free fundraising platform for nonprofits

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Zeffy has a free tier, so it costs nothing to try first.
  • Each has a real cost: EveryAction now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com; Zeffy revenue model relies entirely on donor voluntary tips with no guaranteed income
  • They diverge on capability: EveryAction covers Donor management, Zeffy covers Donation forms.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which EveryAction and Zeffy actually diverge.

Attributes where EveryAction and Zeffy differ
AttributeEveryActionZeffy
Starting priceOn requestFree
Pricing modelsubscriptionfree
Free tierNoYes
PlatformsWeb, Mobile-responsiveWeb, IOS, Android
Founded20072019

Identical on both: user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in EveryAction

  • Donor management
  • Email campaigns
  • Digital marketing
  • Multi-channel engagement
  • Reporting
  • Stripe
  • PayPal
  • Salesforce

Only in Zeffy

  • Donation forms
  • Event ticketing
  • Membership management
  • Peer-to-peer fundraising
  • Recurring donations
  • Mailchimp
  • Facebook
  • Instagram

Both cover

  • Zapier
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

EveryAction

  • Business operationsnot Zeffy
  • Productivitynot Zeffy
  • Automationnot Zeffy

Zeffy

  • Donation collection for nonprofitsnot EveryAction
  • Event ticketing with check-innot EveryAction
  • Membership sales with tiersnot EveryAction
  • Peer-to-peer fundraising campaignsnot EveryAction
  • In-person payment with Tap to Paynot EveryAction

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

EveryAction

  • Now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com
  • Pricing is not published

Zeffy

  • Revenue model relies entirely on donor voluntary tips with no guaranteed income
  • All features included equally with no upgrade path for additional capabilities

Pricing, plan by plan

EveryAction

On request
  • Professional$90/month
    • Donor management
    • Email campaigns
  • EnterpriseFree
    • Advanced integrations
    • Custom reporting
    • Dedicated support

Zeffy

Free
  • Free ForeverFree
    • Unlimited donations
    • Ticketing
    • Memberships

Which should you pick?

Choose EveryAction if

  • You need donor management.
  • You work on Web, Mobile-responsive.
  • You also want email campaigns.
EveryAction review

Choose Zeffy if

  • You need donation forms.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want event ticketing.
Zeffy review

Questions people ask

Is EveryAction or Zeffy better?
Neither clearly leads. EveryAction starts at On request and Zeffy at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, EveryAction or Zeffy?
Zeffy has a free tier; the other does not. Paid plans start at On request for EveryAction and Free for Zeffy.
Does EveryAction or Zeffy run on more platforms?
EveryAction runs on Web, Mobile-responsive. Zeffy runs on Web, IOS, Android.
Can I use Zeffy for free?
Yes. Zeffy has a free tier, so you can try it without paying. EveryAction starts at On request.
What is EveryAction best used for?
EveryAction is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what Zeffy is typically brought in for.
What can EveryAction do that Zeffy cannot?
EveryAction covers Donor management, Email campaigns, Digital marketing, Multi-channel engagement. Zeffy covers Donation forms, Event ticketing, Membership management, Peer-to-peer fundraising. Both handle Zapier, Web support.

Answered from the vendors’ own pages

Zeffy: How much does Zeffy cost for nonprofits?

Zeffy is completely free for nonprofits. There are no platform fees, transaction fees, credit card processing fees, monthly subscriptions, or setup costs. Nonprofits retain 100% of funds raised.

Source
Zeffy: How does Zeffy make money if it's free?

Zeffy relies on voluntary donor tips at checkout. On average, 2 out of 3 donors leave a tip. Tips are optional and donors can opt out, but Zeffy operates on this voluntary contribution model.

Source
Zeffy: What nonprofit organizations can use Zeffy?

Schools, churches, sports teams, animal rescues, food banks, volunteer fire departments, arts organizations, and PTAs can all use Zeffy. Over 100,000 nonprofits globally use the platform.

Source
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