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Nonprofits · head to head

Charity Navigator vs EveryAction

Charity Navigator logo

Charity Navigator

Nonprofits

Nonprofit intelligence and rating platform

From
Free
Rated
-
Full reviewWebsite
EveryAction logo

EveryAction

Nonprofits

Integrated CRM and digital marketing for nonprofits

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Charity Navigator has a free tier, so it costs nothing to try first.
  • Each has a real cost: Charity Navigator charity Navigator is a free 501(c)(3) nonprofit service funded by donor donations rather than charging the charities it rates, so it has no vendor pricing model to compare (own about-us page).; EveryAction now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com
  • They diverge on capability: Charity Navigator covers Nonprofit ratings, EveryAction covers Donor management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Charity Navigator and EveryAction actually diverge.

Attributes where Charity Navigator and EveryAction differ
AttributeCharity NavigatorEveryAction
Starting priceFreeOn request
Pricing modelfreesubscription
Free tierYesNo
Founded20012007

Identical on both: platforms (Web, Mobile-responsive), user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Charity Navigator

  • Nonprofit ratings
  • Financial analysis
  • Donor reviews
  • Impact metrics
  • Fundraising data
  • GiveWell
  • BBB Wise Giving Alliance

Only in EveryAction

  • Donor management
  • Email campaigns
  • Digital marketing
  • Multi-channel engagement
  • Reporting
  • Stripe
  • PayPal
  • Salesforce

Both cover

  • Web support
  • Mobile-responsive support

What people use each for

The jobs each tool is most often brought in to do.

Charity Navigator

  • Nonprofit evaluation and researchnot EveryAction
  • Charitable giving decisionsnot EveryAction
  • Donor due diligencenot EveryAction

EveryAction

  • Business operationsnot Charity Navigator
  • Productivitynot Charity Navigator
  • Automationnot Charity Navigator

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Charity Navigator

  • Charity Navigator is a free 501(c)(3) nonprofit service funded by donor donations rather than charging the charities it rates, so it has no vendor pricing model to compare (own about-us page).

EveryAction

  • Now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com
  • Pricing is not published

Pricing, plan by plan

Charity Navigator

Free
  • Free ProfileFree
    • Nonprofit profile
    • Ratings
    • Financial data

EveryAction

On request
  • Professional$90/month
    • Donor management
    • Email campaigns
  • EnterpriseFree
    • Advanced integrations
    • Custom reporting
    • Dedicated support

Which should you pick?

Choose Charity Navigator if

  • You need nonprofit ratings.
  • You want to start without paying.
  • You work on Web, Mobile-responsive.
  • You also want financial analysis.
Charity Navigator review

Choose EveryAction if

  • You need donor management.
  • You work on Web, Mobile-responsive.
  • You also want email campaigns.
EveryAction review

Questions people ask

Is Charity Navigator or EveryAction better?
Neither clearly leads. Charity Navigator starts at Free and EveryAction at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Charity Navigator or EveryAction?
Charity Navigator has a free tier; the other does not. Paid plans start at Free for Charity Navigator and On request for EveryAction.
Does Charity Navigator or EveryAction run on more platforms?
Both run on Web, Mobile-responsive, so platform support will not decide this one for you.
Can I use Charity Navigator for free?
Yes. Charity Navigator has a free tier, so you can try it without paying. EveryAction starts at On request.
What is Charity Navigator best used for?
Charity Navigator is most often used for nonprofit evaluation and research, charitable giving decisions, donor due diligence. Of those, nonprofit evaluation and research and charitable giving decisions are not what EveryAction is typically brought in for.
What can Charity Navigator do that EveryAction cannot?
Charity Navigator covers Nonprofit ratings, Financial analysis, Donor reviews, Impact metrics. EveryAction covers Donor management, Email campaigns, Digital marketing, Multi-channel engagement. Both handle Web support, Mobile-responsive support.

Answered from the vendors’ own pages

Charity Navigator: Is Charity Navigator free to use?

Yes, Charity Navigator provides completely free access to its database of charity ratings, donor education resources, Giving Basket donation tool, and AI-powered charity recommendations.

Source
Charity Navigator: How does Charity Navigator make money if its services are free?

Charity Navigator operates through donations to the organization itself. The site includes a 'Support Charity Navigator' link for users who wish to contribute.

Charity Navigator: What information can I access for free on Charity Navigator?

Free access includes searching and rating charities, using the Giving Basket donation tool, accessing donor education materials, and using Horizon AI Search for personalized charity recommendations.

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