Softwr

Nonprofits · head to head

Google Nonprofit Tools vs Virtuous

Google Nonprofit Tools logo

Google Nonprofit Tools

Nonprofits

Free Google tools for nonprofits

From
Free
Rated
-
Full reviewWebsite
Virtuous logo

Virtuous

Nonprofits

CRM designed for faith-based and mission-driven organizations

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Google Nonprofit Tools has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Nonprofit Tools governmental entities and organizations are not eligible; Virtuous the pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing
  • They diverge on capability: Google Nonprofit Tools covers Email and collaboration, Virtuous covers Donor management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Nonprofit Tools and Virtuous actually diverge.

Attributes where Google Nonprofit Tools and Virtuous differ
AttributeGoogle Nonprofit ToolsVirtuous
Starting priceFreeOn request
Pricing modelfreesubscription
Free tierYesNo
Founded19982013

Identical on both: platforms (Web, IOS, Android), user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Nonprofit Tools

  • Email and collaboration
  • Cloud storage
  • Ad Grants
  • Analytics
  • YouTube
  • Search Console
  • Google Workspace apps
  • Zapier

Only in Virtuous

  • Donor management
  • Volunteer tracking
  • Giving analysis
  • Ministry management
  • Stripe
  • PayPal
  • Mailchimp
  • Slack

Both cover

  • Web support
  • IOS support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Google Nonprofit Tools

  • Email and productivity tools for nonprofits via Google Workspacenot Virtuous
  • Online advertising credits through Google Ad Grantsnot Virtuous
  • YouTube monetization for nonprofit contentnot Virtuous

Virtuous

  • Donor management and pipeline tracking for mid-sized and large nonprofitsnot Google Nonprofit Tools
  • Marketing automation and supporter journeys tied to giving datanot Google Nonprofit Tools
  • Online donation forms and giving pages connected to the CRMnot Google Nonprofit Tools

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Nonprofit Tools

  • Governmental entities and organizations are not eligible
  • Hospitals and health care organizations are not eligible, although their associated charitable arms or foundations are
  • Schools, academic institutions and universities are not eligible, although the philanthropic arms of educational organizations are
  • The organization must be registered as a charitable organization in one of the specific countries or regions where Google for Nonprofits has launched
  • Eligibility requirements vary by country, and every account must pass verification before access is granted

Virtuous

  • The pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing
  • Tier eligibility is set by the nonprofit's own annual fundraising revenue, with a $5 million threshold separating Platform from Enterprise
  • CRM+, Raise, Insights, Analytics, Volunteer and Momentum are packaged as separate products, each with its own Request Pricing button
  • Momentum, the AI fundraising agent, is sold separately from the CRM rather than included

Pricing, plan by plan

Google Nonprofit Tools

Free
  • Nonprofit ProgramFree
    • Google Workspace
    • Gmail
    • Drive

Virtuous

On request
  • Starter$99/month
    • Donor management
    • Volunteer tracking
  • Advanced$199/month
    • Giving analysis
    • Ministry management
    • Email campaigns

Which should you pick?

Choose Google Nonprofit Tools if

  • You need email and collaboration.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want cloud storage.
Google Nonprofit Tools review

Choose Virtuous if

  • You need donor management.
  • You work on Web, IOS, Android.
  • You also want volunteer tracking.
Virtuous review

Questions people ask

Is Google Nonprofit Tools or Virtuous better?
Neither clearly leads. Google Nonprofit Tools starts at Free and Virtuous at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Nonprofit Tools or Virtuous?
Google Nonprofit Tools has a free tier; the other does not. Paid plans start at Free for Google Nonprofit Tools and On request for Virtuous.
Does Google Nonprofit Tools or Virtuous run on more platforms?
Both run on Web, IOS, Android, so platform support will not decide this one for you.
Can I use Google Nonprofit Tools for free?
Yes. Google Nonprofit Tools has a free tier, so you can try it without paying. Virtuous starts at On request.
What is Google Nonprofit Tools best used for?
Google Nonprofit Tools is most often used for email and productivity tools for nonprofits via google workspace, online advertising credits through google ad grants, youtube monetization for nonprofit content. Of those, email and productivity tools for nonprofits via google workspace and online advertising credits through google ad grants are not what Virtuous is typically brought in for.
What can Google Nonprofit Tools do that Virtuous cannot?
Google Nonprofit Tools covers Email and collaboration, Cloud storage, Ad Grants, Analytics. Virtuous covers Donor management, Volunteer tracking, Giving analysis, Ministry management. Both handle Web support, IOS support, Android support.

Answered from the vendors’ own pages

Google Nonprofit Tools: How much do Google Nonprofit Tools cost?

Google Nonprofit Tools are provided at no cost to eligible organizations. Eligible nonprofit organizations can access a suite of no-cost and discounted tools.

Source
Virtuous: How are Virtuous tiers defined?

Virtuous offers a Platform Tier for nonprofits with fundraising revenue up to $5 million annually and an Enterprise Tier for organizations over $5 million. Specific pricing requires a demo request.

Source
Google Nonprofit Tools: What organizations qualify for free Google Nonprofit Tools?

Organizations must be registered as charitable entities in one of 180+ participating geographies and verified through Goodstack, Google's validation partner.

Source
Virtuous: What products are included in Virtuous?

Virtuous offers CRM+, Raise (donation forms and pages), Momentum (AI-powered donor outreach), Insights (donor segmentation), Analytics (business intelligence), and Volunteer (recruitment and scheduling).

Source
Google Nonprofit Tools: What tools are included in Google Nonprofit Tools?

Included tools are Google Workspace for Nonprofits, Google Ad Grants, YouTube Nonprofit Program, and Google Maps Platform credits. Some Workspace editions also receive nonprofit-specific discounts.

Source
Virtuous: How do I get a Virtuous pricing quote?

Virtuous does not publish pricing online. Visit their pricing page to request pricing or schedule a demo with their sales team.

Source
Share

Related pages

More on Google Nonprofit Tools

More on Virtuous

Keep looking

Other head to heads