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Real Estate · head to head

RealPage vs Sell.Do

RealPage logo

RealPage

Real Estate

Property management software for multifamily and commercial real estate

From
On request
Rated
-
Full reviewWebsite
Sell.Do logo

Sell.Do

Real Estate

Indian real estate CRM covering enquiry to registration, including unit inventory and post-sales collections

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: RealPage its revenue management product is the subject of US antitrust litigation alleging it enabled rent price coordination between landlords, which is a material consideration and not a resolved matter; Sell.Do no pricing is published, and the quote stacks a per-user fee with usage-billed AI, WhatsApp, SMS and telephony volumes, so the monthly bill is variable and hard to budget in advance.
  • They diverge on capability: RealPage covers Property accounting, Sell.Do covers Lead aggregation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which RealPage and Sell.Do actually diverge.

Attributes where RealPage and Sell.Do differ
AttributeRealPageSell.Do
PlatformsWeb, iOS, Android, CloudWeb, iOS, Android

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Real Estate).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in RealPage

  • Property accounting
  • Leasing and screening
  • Maintenance
  • Revenue management
  • Resident portal
  • Utility billing

Only in Sell.Do

  • Lead aggregation
  • Telephony and call analysis
  • Unit inventory
  • Site visit management
  • Booking and agreement
  • Post-sales collections
  • Channel partner portal
  • Jarvis AI scoring

What people use each for

The jobs each tool is most often brought in to do.

RealPage

  • Large multifamily portfolios needing one system across leasing and accountingnot Sell.Do
  • Operators consolidating property accounting onto a single ledgernot Sell.Do
  • Student and commercial housing with specialised billing needsnot Sell.Do

Sell.Do

  • An Indian residential developer whose bookings are tracked in a CRM but whose collections still live in Excelnot RealPage
  • A developer running channel partner networks that must attribute a sale and a commission to the right partner months after the enquirynot RealPage
  • A sales team buying leads from multiple portals and paid campaigns who cannot currently tell which source produces site visits rather than clicksnot RealPage
  • A project launch where unit inventory must be visible and blockable live across a large sales floornot RealPage

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

RealPage

  • Its revenue management product is the subject of US antitrust litigation alleging it enabled rent price coordination between landlords, which is a material consideration and not a resolved matter
  • Quote-only enterprise pricing with modules billed separately, so total cost is hard to establish up front
  • Implementation is a long project, and migrating portfolio accounting is genuinely disruptive
  • Aimed at large portfolios; small landlords find it far heavier than the problem

Sell.Do

  • No pricing is published, and the quote stacks a per-user fee with usage-billed AI, WhatsApp, SMS and telephony volumes, so the monthly bill is variable and hard to budget in advance.
  • The five-user minimum means small brokerages pay for seats they do not use.
  • Aurum PropTech now holds a majority stake of roughly 84 per cent, so product direction serves a listed parent with a wide proptech portfolio, and buyers should get roadmap and data-portability commitments in writing.
  • The product is written around Indian property practice, portals and payment structures, so it has little application outside India and no meaningful presence in other markets.
  • Deep configuration of inventory, price lists and approval workflow is required before go-live, so implementation is measured in weeks and depends on vendor availability rather than self-service setup.

Pricing, plan by plan

RealPage

On request

No published plan breakdown. See the RealPage review.

Sell.Do

On request
  • Sell.Do$undefined/month
    • Per active user per month, minimum five users
    • Core CRM or full suite with inventory, channel partner, post-sales modules
    • AI features such as lead scoring and voice agents billed as usage on top

Which should you pick?

Choose RealPage if

  • You need property accounting.
  • You work on Web, iOS, Android, Cloud.
  • You also want leasing and screening.
RealPage review

Choose Sell.Do if

  • You need lead aggregation.
  • You work on Web, iOS, Android.
  • You also want telephony and call analysis.
Sell.Do review

Questions people ask

Is RealPage or Sell.Do better?
Neither clearly leads. RealPage starts at On request and Sell.Do at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, RealPage or Sell.Do?
RealPage starts at On request and Sell.Do at On request.
Does RealPage or Sell.Do run on more platforms?
RealPage runs on Web, iOS, Android, Cloud. Sell.Do runs on Web, iOS, Android.
What is RealPage best used for?
RealPage is most often used for large multifamily portfolios needing one system across leasing and accounting, operators consolidating property accounting onto a single ledger, student and commercial housing with specialised billing needs. Of those, large multifamily portfolios needing one system across leasing and accounting and operators consolidating property accounting onto a single ledger are not what Sell.Do is typically brought in for.
What can RealPage do that Sell.Do cannot?
RealPage covers Property accounting, Leasing and screening, Maintenance, Revenue management. Sell.Do covers Lead aggregation, Telephony and call analysis, Unit inventory, Site visit management.

Answered from the vendors’ own pages

RealPage: What does RealPage cost?

Pricing is quoted per portfolio with modules billed separately, and is not published.

Sell.Do: Who owns Sell.Do?

Aurum PropTech, a company listed on the Indian exchanges, holds a majority stake of around 84 per cent after increasing its shareholding.

RealPage: What is the antitrust case about?

US litigation alleges its revenue management product facilitated rent price coordination among landlords using shared market data. It is ongoing, and anyone evaluating the product should follow it.

Sell.Do: Does it handle post-booking collections?

Yes, construction-linked demand generation, receipts and outstanding follow-up are part of the product, which is the main reason developers choose it over a general CRM.

RealPage: Is it suitable for a small landlord?

No. It targets large multifamily and commercial portfolios, and the cost and implementation assume that scale.

Sell.Do: What does it cost?

It is quote only, priced per active user per month with a five-user minimum, plus usage charges for AI, WhatsApp, SMS and telephony.

Sell.Do: Is it available outside India?

It is built for Indian property practice and portals. Buyers elsewhere will find the inventory, payment and compliance model does not match local process.

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