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Real Estate · head to head

Rentec Direct vs Sell.Do

Rentec Direct logo

Rentec Direct

Real Estate

Bootstrapped property management software with proper trust accounting at the low end of the market

From
On request
Rated
-
Full reviewWebsite
Sell.Do logo

Sell.Do

Real Estate

Indian real estate CRM covering enquiry to registration, including unit inventory and post-sales collections

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Rentec Direct the interface is dated and dense, so onboarding staff who expect a modern web application takes longer and some routine tasks need more clicks than newer competitors require.; Sell.Do no pricing is published, and the quote stacks a per-user fee with usage-billed AI, WhatsApp, SMS and telephony volumes, so the monthly bill is variable and hard to budget in advance.
  • They diverge on capability: Rentec Direct covers Trust and operating accounting, Sell.Do covers Lead aggregation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Rentec Direct and Sell.Do actually diverge.

Attributes where Rentec Direct and Sell.Do differ
AttributeRentec DirectSell.Do
Pricing modelPer unit per month with a monthly minimumquote

Identical on both: starting price (On request), free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (Real Estate).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Rentec Direct

  • Trust and operating accounting
  • Two product lines
  • Rent collection
  • Tenant screening
  • Listing syndication
  • Owner and tenant portals
  • United States telephone support

Only in Sell.Do

  • Lead aggregation
  • Telephony and call analysis
  • Unit inventory
  • Site visit management
  • Booking and agreement
  • Post-sales collections
  • Channel partner portal
  • Jarvis AI scoring

What people use each for

The jobs each tool is most often brought in to do.

Rentec Direct

  • A licensed manager with 60 to 400 units who needs audit-ready trust accounting but cannot justify AppFolio pricingnot Sell.Do
  • An operator who wants to speak to a person on the telephone rather than open a ticket when a ledger looks wrongnot Sell.Do
  • A landlord graduating from a spreadsheet who wants proper double entry rather than a categorised expense listnot Sell.Do
  • A manager burned by a vendor repricing after an acquisition who wants an owner-operated suppliernot Sell.Do

Sell.Do

  • An Indian residential developer whose bookings are tracked in a CRM but whose collections still live in Excelnot Rentec Direct
  • A developer running channel partner networks that must attribute a sale and a commission to the right partner months after the enquirynot Rentec Direct
  • A sales team buying leads from multiple portals and paid campaigns who cannot currently tell which source produces site visits rather than clicksnot Rentec Direct
  • A project launch where unit inventory must be visible and blockable live across a large sales floornot Rentec Direct

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Rentec Direct

  • The interface is dated and dense, so onboarding staff who expect a modern web application takes longer and some routine tasks need more clicks than newer competitors require.
  • The mobile applications are limited compared with the browser product, which matters for inspections and maintenance work that happens on site rather than at a desk.
  • The integration catalogue is short and the API is not a selling point, so connecting to an in-house system or a specialist screening or maintenance tool is often not possible.
  • Commercial, HOA and student housing workflows are thin, so a mixed portfolio will need a second system or manual handling for anything that is not straightforward residential.
  • As a small independent vendor the release pace is measured, and there is no partner network of consultants to hire when a migration or a complex configuration needs outside help.

Sell.Do

  • No pricing is published, and the quote stacks a per-user fee with usage-billed AI, WhatsApp, SMS and telephony volumes, so the monthly bill is variable and hard to budget in advance.
  • The five-user minimum means small brokerages pay for seats they do not use.
  • Aurum PropTech now holds a majority stake of roughly 84 per cent, so product direction serves a listed parent with a wide proptech portfolio, and buyers should get roadmap and data-portability commitments in writing.
  • The product is written around Indian property practice, portals and payment structures, so it has little application outside India and no meaningful presence in other markets.
  • Deep configuration of inventory, price lists and approval workflow is required before go-live, so implementation is measured in weeks and depends on vendor availability rather than self-service setup.

Pricing, plan by plan

Rentec Direct

On request
  • Rentec Pro$undefined/month
    • For landlords managing their own property
    • Per unit charge above a monthly minimum
    • Tenant ledgers, rent collection and screening
  • Rentec PM$undefined/month
    • For third-party property managers
    • Owner ledgers, statements and management fee calculation
    • Trust accounting

Sell.Do

On request
  • Sell.Do$undefined/month
    • Per active user per month, minimum five users
    • Core CRM or full suite with inventory, channel partner, post-sales modules
    • AI features such as lead scoring and voice agents billed as usage on top

Which should you pick?

Choose Rentec Direct if

  • You need trust and operating accounting.
  • You work on Web, iOS, Android.
  • You also want two product lines.
Rentec Direct review

Choose Sell.Do if

  • You need lead aggregation.
  • You work on Web, iOS, Android.
  • You also want telephony and call analysis.
Sell.Do review

Questions people ask

Is Rentec Direct or Sell.Do better?
Neither clearly leads. Rentec Direct starts at On request and Sell.Do at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Rentec Direct or Sell.Do?
Rentec Direct starts at On request and Sell.Do at On request.
Does Rentec Direct or Sell.Do run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
What is Rentec Direct best used for?
Rentec Direct is most often used for a licensed manager with 60 to 400 units who needs audit-ready trust accounting but cannot justify appfolio pricing, an operator who wants to speak to a person on the telephone rather than open a ticket when a ledger looks wrong, a landlord graduating from a spreadsheet who wants proper double entry rather than a categorised expense list, a manager burned by a vendor repricing after an acquisition who wants an owner-operated supplier. Of those, a licensed manager with 60 to 400 units who needs audit-ready trust accounting but cannot justify appfolio pricing and an operator who wants to speak to a person on the telephone rather than open a ticket when a ledger looks wrong are not what Sell.Do is typically brought in for.
What can Rentec Direct do that Sell.Do cannot?
Rentec Direct covers Trust and operating accounting, Two product lines, Rent collection, Tenant screening. Sell.Do covers Lead aggregation, Telephony and call analysis, Unit inventory, Site visit management.

Answered from the vendors’ own pages

Rentec Direct: Does it do real trust accounting?

Yes, in the manager edition: separate trust and operating ledgers, owner draws, statements and management fee calculation, which is what a state licensing audit examines.

Sell.Do: Who owns Sell.Do?

Aurum PropTech, a company listed on the Indian exchanges, holds a majority stake of around 84 per cent after increasing its shareholding.

Rentec Direct: Why is it so much cheaper than AppFolio?

Because it is self-funded and has not been repriced by an investor, and because it does not carry the leasing automation, marketing services and mobile depth that AppFolio charges for.

Sell.Do: Does it handle post-booking collections?

Yes, construction-linked demand generation, receipts and outstanding follow-up are part of the product, which is the main reason developers choose it over a general CRM.

Rentec Direct: Is the interface a problem in practice?

It is dated rather than broken. Staff who have used other property software adapt quickly; staff who expect a modern consumer web application complain for a fortnight.

Sell.Do: What does it cost?

It is quote only, priced per active user per month with a five-user minimum, plus usage charges for AI, WhatsApp, SMS and telephony.

Rentec Direct: Can I manage commercial units in it?

Only basic commercial leases. There is no CAM reconciliation or percentage rent handling.

Sell.Do: Is it available outside India?

It is built for Indian property practice and portals. Buyers elsewhere will find the inventory, payment and compliance model does not match local process.

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