Softwr

Customer Support · head to head

Groove vs UJET

Groove logo

Groove

Customer Support

Simple, powerful support for growing businesses

From
$12/month
Rated
-
Full reviewWebsite
UJET logo

UJET

Customer Support

Mobile-first cloud contact centre that publishes per-seat list prices and runs on Google Cloud

From
$65/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Groove billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch; UJET the published tier prices exclude nearly every channel, so chat, email, SMS and social cost 10 USD per seat each on top and conversational AI is quoted separately, meaning a realistic omnichannel seat lands well above the advertised 99 USD.
  • They diverge on capability: Groove covers Shared inbox, UJET covers Smartphone-native channels.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Groove and UJET actually diverge.

Attributes where Groove and UJET differ
AttributeGrooveUJET
Starting price$12/month$65/month
Pricing modelsubscriptionPer user per month
PlatformsWeb, Ios, AndroidWeb, iOS, Android, API
Founded2011Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Customer Support).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Groove

  • Shared inbox
  • Knowledge base
  • Live chat
  • Automation rules
  • Reporting
  • Collision detection
  • Slack
  • Salesforce

Only in UJET

  • Smartphone-native channels
  • Omnichannel routing
  • Google CCAI integration
  • Agent workspace
  • Biometric and device authentication
  • Co-browse
  • Outbound dialler
  • Workforce management add-on

What people use each for

The jobs each tool is most often brought in to do.

Groove

  • Shared inbox and help desk ticketing for small support teamsnot UJET
  • Handling email, chat and messaging support in one queuenot UJET

UJET

  • A consumer app company whose support cases are resolved faster when the customer can attach a photo or screen recording from the phone they are already holdingnot Groove
  • A Google Cloud shop that wants Dialogflow CX bots and a contact centre on the same platform without stitching two vendors togethernot Groove
  • A retail or utilities contact centre that needs verified caller identity without knowledge-based authentication questionsnot Groove
  • A support organisation of 100 to 600 seats that wants a published per-seat list price to benchmark against a Genesys or NICE renewal quotenot Groove

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Groove

  • Billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
  • A minimum of 250 tickets a month applies, which is a $3,000 annual commitment before any usage
  • A quiet month still pays the 250 ticket floor
  • No mailbox limit is published

UJET

  • The published tier prices exclude nearly every channel, so chat, email, SMS and social cost 10 USD per seat each on top and conversational AI is quoted separately, meaning a realistic omnichannel seat lands well above the advertised 99 USD.
  • Workforce management is a 30 USD per seat add-on rather than a platform capability, so a contact centre buying UJET for its full stack pays roughly a third again on top of the Pro rate before any AI.
  • UJET supplies the technology behind Google Cloud Contact Center AI Platform while Google simultaneously expands its own Customer Engagement Suite, a partner-competitor overlap that analysts have publicly warned could cannibalise UJET, and it introduces roadmap risk into a multi-year contract.
  • The smartphone-native premise only pays off if your customers actually contact you from a mobile app you control; organisations whose volume arrives by inbound telephone number from landlines and desktop web get little benefit from the differentiating features.
  • UJET is materially smaller than NICE, Genesys and Five9, so the partner and consultancy ecosystem for complex integrations, custom reporting and specialist routing design is thinner, and niche requirements more often become professional services line items.
  • UJET sold its own professional services business unit to Onix in July 2025, so implementation and services delivery on a new contract may run through a third party rather than the vendor itself, which changes who is accountable when a deployment slips.

Pricing, plan by plan

Groove

$12/month
  • Standard$12/month
    • 1 mailbox
    • Knowledge base
    • Live chat
  • Plus$20/month
    • 5 mailboxes
    • Full reporting
    • Rules
  • Pro$35/month
    • 25 mailboxes
    • Salesforce
    • Enterprise SSO

UJET

$65/month
  • Basic$65/month
    • Voice
    • Agent workspace
    • Standard routing
  • Digital$69/month
    • Digital channels
    • Agent workspace
    • Routing
  • Pro$99/month
    • Everything in Basic
    • Advanced routing
    • Advanced reporting
  • Enterprise$120/month
    • Everything in Pro
    • Enterprise security controls
    • SSO

Which should you pick?

Choose Groove if

  • You need shared inbox.
  • You work on Web, Ios, Android.
  • You also want knowledge base.
Groove review

Choose UJET if

  • You need smartphone-native channels.
  • You work on Web, iOS, Android, API.
  • You also want omnichannel routing.
UJET review

Questions people ask

Is Groove or UJET better?
Neither clearly leads. Groove starts at $12/month and UJET at $65/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Groove or UJET?
Groove starts at $12/month and UJET at $65/month.
Does Groove or UJET run on more platforms?
Groove runs on Web, Ios, Android. UJET runs on Web, iOS, Android, API.
What is Groove best used for?
Groove is most often used for shared inbox and help desk ticketing for small support teams, handling email, chat and messaging support in one queue. Of those, shared inbox and help desk ticketing for small support teams and handling email, chat and messaging support in one queue are not what UJET is typically brought in for.
What can Groove do that UJET cannot?
Groove covers Shared inbox, Knowledge base, Live chat, Automation rules. UJET covers Smartphone-native channels, Omnichannel routing, Google CCAI integration, Agent workspace.

Answered from the vendors’ own pages

Groove: How is Helply priced?

Helply uses per-ticket pricing at 1 dollar per ticket. This single price covers all features including resolutions, drafts, churn alerts, upsell flags, feature requests, and documentation.

Source
UJET: Is UJET the same product as Google Cloud Contact Center AI Platform?

Effectively yes at the platform layer. Google resells UJET technology under its own brand, which is why Dialogflow integration is native rather than bolted on.

Groove: Do I need to pay per team member for Helply?

No, Helply charges per ticket, not per seat. You can bring your entire team, AEs, PMs, and integrations without additional per-person charges.

Source
UJET: What does a realistic omnichannel seat cost?

Add the channel add-ons to the tier price. Pro at 99 USD plus chat, email, SMS and social at 10 USD each is 139 USD per seat per month before any AI or workforce management.

Groove: What's included in Helply's per-ticket price?

The per-ticket price of 1 dollar includes resolutions, drafts, churn alerts, upsell flags, feature requests, documentation, and all AI capabilities with no separate add-on charges.

Source
UJET: Does UJET include workforce management?

No. It is a separate add-on at 30 USD per user per month, so many buyers pair UJET with a dedicated WFM tool instead.

Groove: Is there a free trial for Helply?

Helply offers a free 12-minute demo walkthrough. Enterprise plans are also available for larger organizations.

Source
UJET: How large a contact centre does it suit?

It is realistic from roughly 50 seats upward, and most commonly deployed in the 100 to 600 seat range rather than at several-thousand-seat scale.

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