Softwr

Customer Support · head to head

Groove vs Plivo

Groove logo

Groove

Customer Support

Simple, powerful support for growing businesses

From
$12/month
Free plan
No
Full reviewWebsite
Plivo logo

Plivo

Telecommunications

SMS and voice APIs priced to undercut the larger aggregators

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Groove billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch; Plivo the headline per-message saving does not apply to US 10DLC registration fees or carrier surcharges, which are pass-through costs and identical across vendors.
  • They diverge on capability: Groove covers Shared inbox, Plivo covers Published country rate card.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Groove and Plivo actually diverge.

Attributes where Groove and Plivo differ
AttributeGroovePlivo
Starting price$12/monthOn request
Pricing modelsubscriptionPer message and per minute, priced by destination country
PlatformsWeb, Ios, AndroidWeb, APIs, Python, JavaScript, Java, PHP, Ruby, Go
CategoryCustomer SupportTelecommunications
Founded2011Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Groove

  • Shared inbox
  • Knowledge base
  • Live chat
  • Automation rules
  • Reporting
  • Collision detection
  • Slack
  • Salesforce

Only in Plivo

  • Published country rate card
  • Programmable SMS and MMS
  • Programmable voice
  • Contact centre product
  • 10DLC registration

What people use each for

The jobs each tool is most often brought in to do.

Groove

  • Shared inbox and help desk ticketing for small support teamsnot Plivo
  • Handling email, chat and messaging support in one queuenot Plivo

Plivo

  • Products sending high volumes of transactional SMS where unit price determines channel viabilitynot Groove
  • Teams migrating from a more expensive aggregator without changing their architecturenot Groove
  • Notification and alerting systems with predictable, steady message volumenot Groove
  • Businesses wanting voice and messaging from one supplier with published ratesnot Groove

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Groove

  • Billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
  • A minimum of 250 tickets a month applies, which is a $3,000 annual commitment before any usage
  • A quiet month still pays the 250 ticket floor
  • No mailbox limit is published

Plivo

  • The headline per-message saving does not apply to US 10DLC registration fees or carrier surcharges, which are pass-through costs and identical across vendors.
  • The feature surface is narrower than the market leader, so products needing video, email or richer verification will need a second supplier.
  • Support is tiered and the entry tier is not appropriate for traffic that a business depends on commercially.
  • Deliverability on some international routes depends on an underlying carrier mix that can change without the customer being informed.
  • Its price advantage is smaller on US A2P traffic than on international routes, so a US-only sender may save considerably less than a headline comparison suggested.

Pricing, plan by plan

Groove

$12/month
  • Standard$12/month
    • 1 mailbox
    • Knowledge base
    • Live chat
  • Plus$20/month
    • 5 mailboxes
    • Full reporting
    • Rules
  • Pro$35/month
    • 25 mailboxes
    • Salesforce
    • Enterprise SSO

Plivo

On request
  • Pay as you go$undefined/month
    • Published per-country rate card for SMS and voice
    • Volume discounts negotiated above published tiers
    • US 10DLC registration fees and carrier surcharges billed separately

Which should you pick?

Choose Groove if

  • You need shared inbox.
  • You work on Web, Ios, Android.
  • You also want knowledge base.
Groove review

Choose Plivo if

  • You need published country rate card.
  • You work on Web, APIs, Python, JavaScript, Java, PHP, Ruby, Go.
  • You also want programmable sms and mms.
Plivo review

Questions people ask

Is Groove or Plivo better?
Neither clearly leads. Groove starts at $12/month and Plivo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Groove or Plivo?
Groove starts at $12/month and Plivo at On request.
Does Groove or Plivo run on more platforms?
Groove runs on Web, Ios, Android. Plivo runs on Web, APIs, Python, JavaScript, Java, PHP, Ruby, Go.
What is Groove best used for?
Groove is most often used for shared inbox and help desk ticketing for small support teams, handling email, chat and messaging support in one queue. Of those, shared inbox and help desk ticketing for small support teams and handling email, chat and messaging support in one queue are not what Plivo is typically brought in for.
What can Groove do that Plivo cannot?
Groove covers Shared inbox, Knowledge base, Live chat, Automation rules. Plivo covers Published country rate card, Programmable SMS and MMS, Programmable voice, Contact centre product.

Answered from the vendors’ own pages

Groove: How is Helply priced?

Helply uses per-ticket pricing at 1 dollar per ticket. This single price covers all features including resolutions, drafts, churn alerts, upsell flags, feature requests, and documentation.

Source
Plivo: Will switching to Plivo cut our US messaging bill?

Partly. The per-message rate may fall, but 10DLC brand and campaign fees and the per-segment carrier surcharges are pass-through costs that are the same whichever provider you use.

Groove: Do I need to pay per team member for Helply?

No, Helply charges per ticket, not per seat. You can bring your entire team, AEs, PMs, and integrations without additional per-person charges.

Source
Plivo: Does Plivo publish pricing?

Yes, as a per-destination rate card covering SMS and voice by country, so you can model your own destination mix before contacting sales.

Groove: What's included in Helply's per-ticket price?

The per-ticket price of 1 dollar includes resolutions, drafts, churn alerts, upsell flags, feature requests, documentation, and all AI capabilities with no separate add-on charges.

Source
Plivo: How does it compare with Twilio?

Generally cheaper per unit on the same routes and narrower in scope. Twilio wins on ecosystem, channel breadth and documentation.

Groove: Is there a free trial for Helply?

Helply offers a free 12-minute demo walkthrough. Enterprise plans are also available for larger organizations.

Source
Share

Related pages

More on Groove

More on Plivo

Keep looking

Other head to heads