Software · head to head
Custify vs Conga
The short version
- Each has a real cost: Custify no mobile app for on-the-go customer success management; Conga conga's pricing page publishes no rate, no plan tier and no product list, and offers only a Get Conga Pricing enquiry button
- They diverge on capability: Custify covers Health scores, Conga covers CPQ.
Where they differ
Only the attributes on which Custify and Conga actually diverge.
Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Custify
- Health scores
- Playbooks
- Task automation
- Customer 360
- Churn alerts
- HubSpot
- Intercom
- Stripe
Only in Conga
- CPQ
- Contract lifecycle management
- Document generation
- E-signatures
- Workflow automation
- Microsoft Dynamics
- SAP
- Oracle
Both cover
- Salesforce
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Custify
- Customer Successnot Conga
- Saasnot Conga
- Automationnot Conga
Conga
- Generating quotes, contracts and documents from CRM datanot Custify
- Contract lifecycle management with approvals and e-signaturenot Custify
- Configure price quote workflows for complex salesnot Custify
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Custify
- No mobile app for on-the-go customer success management
- Limited reporting customization options
Conga
- Conga's pricing page publishes no rate, no plan tier and no product list, and offers only a Get Conga Pricing enquiry button
- Pricing is handled case by case through sales rather than through published tiers
- Conga's CPQ product is now branded Advantage CPQ and is positioned as an integration on top of an existing CRM, so a Salesforce or equivalent CRM licence is required separately
Pricing, plan by plan
Custify
$399/month- Starter$399/month
- Customer 360 view
- Basic health scoring
- Task management
- Growth$undefined/mo
- Expansion opportunity identification
- Advanced automation
- Custom dashboards
Conga
$50/month- Essentials$50/month
- Document generation
- E-signatures
- Templates
- Professional$100/month
- CPQ
- CLM
- Workflow automation
Which should you pick?
Questions people ask
- Is Custify or Conga better?
- Neither clearly leads. Custify starts at $399/month and Conga at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Custify or Conga?
- Custify starts at $399/month and Conga at $50/month.
- Does Custify or Conga run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is Custify best used for?
- Custify is most often used for customer success, saas, automation. Of those, customer success and saas are not what Conga is typically brought in for.
- What can Custify do that Conga cannot?
- Custify covers Health scores, Playbooks, Task automation, Customer 360. Conga covers CPQ, Contract lifecycle management, Document generation, E-signatures. Both handle Salesforce, Web support.
Answered from the vendors’ own pages
Custify: How much does Custify cost?
Custify pricing starts at $399-$899 per month depending on team size and seats. Pricing is quote-based for larger teams, with no per-seat fees on higher tiers.
SourceCustify: What CRM systems does Custify integrate with?
Custify integrates with HubSpot, Salesforce, Zoho CRM, Zendesk Sell, Intercom, Pipedrive, Close CRM, Freshworks CRM, and 200+ other applications through Zapier.
SourceCustify: Does Custify have a mobile app?
No, Custify does not offer a dedicated mobile app. It is a cloud-based web platform accessible via browser on mobile devices.
Source