Marketing & Analytics · head to head
Countly vs Marketing Evolution
Marketing Evolution
Marketing & Analytics
Advanced marketing analytics and attribution modeling
- From
- $5000/month
- Rated
- -
The short version
- Only Countly has a free tier, so it costs nothing to try first.
- Each has a real cost: Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit; Marketing Evolution the Internet Archive's capture of Marketing Evolution's homepage on 20 December 2019 named distinct solutions, Marketing Measurement and Optimization, Media Planning, Brand Tracking and Professional Services, with no price figure published for any.
- They diverge on capability: Countly covers Event tracking, Marketing Evolution covers Multi-touch attribution.
Where they differ
Only the attributes on which Countly and Marketing Evolution actually diverge.
| Attribute | Countly | Marketing Evolution |
|---|---|---|
| Starting price | Free | $5000/month |
| Pricing model | freemium | subscription |
| Free tier | Yes | No |
| Platforms | Web, Mobile, Api | Web, Api, Analytics |
| Founded | 2012 | 2008 |
Identical on both: user rating (Not yet rated), category (Marketing & Analytics).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Countly
- Event tracking
- Crash reporting
- Analytics dashboard
- User retention
- Open-source
- Cloud deployment
- On-premise deployment
- Web support
Only in Marketing Evolution
- Multi-touch attribution
- Marketing mix modeling
- Channel performance
- ROI analysis
- Forecasting
- Budget optimization
- Custom reporting
- Advanced analytics
What people use each for
The jobs each tool is most often brought in to do.
Countly
- Product analytics for mobile and web applicationsnot Marketing Evolution
- Self hosting analytics where data cannot leave the organisationnot Marketing Evolution
Marketing Evolution
- Attribution modelingnot Countly
- Marketing ROInot Countly
- Budget allocationnot Countly
- Channel optimizationnot Countly
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Countly
- The private cloud plan starts at $175 a month and is described as usage based without stating the unit
- No event cap, data point limit or user limit is published for either paid plan
- The self hosted Enterprise edition is custom priced and billed annually
- Adaptivity and intelligence features are separately priced add ons on the cheaper plan
Marketing Evolution
- The Internet Archive's capture of Marketing Evolution's homepage on 20 December 2019 named distinct solutions, Marketing Measurement and Optimization, Media Planning, Brand Tracking and Professional Services, with no price figure published for any.
Pricing, plan by plan
Countly
Free- Open SourceFree
- Open-source
- Self-hosted
- Full features
Marketing Evolution
$5000/month- Professional$5000/month
- Basic attribution modeling
- Multiple channels
- Monthly reporting
- Enterprise$undefined/month
- Advanced attribution
- Unlimited channels
- Real-time analysis
- Custom$undefined/month
- Custom implementation
- Professional services
- Consulting included
Which should you pick?
Choose Countly if
- You need event tracking.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want crash reporting.
Choose Marketing Evolution if
- You need multi-touch attribution.
- You work on Web, Api, Analytics.
- You also want marketing mix modeling.
Questions people ask
- Is Countly or Marketing Evolution better?
- Neither clearly leads. Countly starts at Free and Marketing Evolution at $5000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Countly or Marketing Evolution?
- Countly has a free tier; the other does not. Paid plans start at Free for Countly and $5000/month for Marketing Evolution.
- Does Countly or Marketing Evolution run on more platforms?
- Countly runs on Web, Mobile, Api. Marketing Evolution runs on Web, Api, Analytics.
- Can I use Countly for free?
- Yes. Countly has a free tier, so you can try it without paying. Marketing Evolution starts at $5000/month.
- What is Countly best used for?
- Countly is most often used for product analytics for mobile and web applications, self hosting analytics where data cannot leave the organisation. Of those, product analytics for mobile and web applications and self hosting analytics where data cannot leave the organisation are not what Marketing Evolution is typically brought in for.
- What can Countly do that Marketing Evolution cannot?
- Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention. Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis.