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CRM · head to head

Copper vs Gladly

Copper logo

Copper

CRM

Gmail-native CRM for growth teams

From
Free
Free plan
Yes
Full reviewWebsite
Gladly logo

Gladly

Customer Support

Radically personal customer service

From
$180/month
Free plan
No
Full reviewWebsite

The short version

  • Only Copper has a free tier, so it costs nothing to try first.
  • Each has a real cost: Copper the Basic plan caps at 2,500 contacts and 25 companies, which is small for a CRM at $23 per user per month; Gladly no pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers
  • They diverge on capability: Copper covers Gmail integration, Gladly covers Lifelong conversation.
  • Prices and features above were last checked on 2 September 2026.

Where they differ

Only the attributes on which Copper and Gladly actually diverge.

Attributes where Copper and Gladly differ
AttributeCopperGladly
Starting priceFree$180/month
Free tierYesNo
PlatformsWebWeb, Ios, Android
CategoryCRMCustomer Support

Identical on both: pricing model (subscription), user rating (Not yet rated), founded (2014).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Copper

  • Gmail integration
  • Contact management
  • Deal tracking
  • Pipeline management
  • Email tracking
  • Automation
  • Gmail
  • Google Calendar

Only in Gladly

  • Lifelong conversation
  • Omnichannel support
  • Customer timeline
  • Task management
  • Knowledge base
  • IVR
  • Shopify
  • Salesforce

Both cover

  • SOC2
  • GDPR
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Copper

  • CRM for teams working inside Google Workspacenot Gladly
  • Pipeline and deal trackingnot Gladly
  • Contact enrichment and activity capturenot Gladly
  • Workflow automation on the higher tiersnot Gladly

Gladly

  • Customer service built around a single customer record rather than ticketsnot Copper
  • Handling support conversations across voice, messaging and emailnot Copper

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Copper

  • The Basic plan caps at 2,500 contacts and 25 companies, which is small for a CRM at $23 per user per month
  • Professional at $59 per user per month still caps at 15,000 contacts and 50 companies
  • Workflow automation, bulk email and reporting all require Professional
  • Email sequences, custom reports and multi-currency are Business tier only at $99 per user per month
  • The advertised prices are the annual rates; monthly billing runs from $29 to $134 per user

Gladly

  • No pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers
  • The pricing page presents outcome statistics in place of any cost information
  • Every route to a figure goes through a demo or sales conversation

Pricing, plan by plan

Copper

Free
  • Basic$undefined/mo
  • Professional$undefined/mo
  • Business$undefined/mo

Gladly

$180/month
  • Hero$180/month
    • All channels
    • Customer timeline
    • Knowledge base
  • Superhero$210/month
    • Everything in Hero
    • Custom reporting
    • Advanced rules

Which should you pick?

Choose Copper if

  • You need gmail integration.
  • You want to start without paying.
  • You also want contact management.
Copper review

Choose Gladly if

  • You need lifelong conversation.
  • You work on Web, Ios, Android.
  • You also want omnichannel support.
Gladly review

Questions people ask

Is Copper or Gladly better?
Neither clearly leads. Copper starts at Free and Gladly at $180/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Copper or Gladly?
Copper has a free tier; the other does not. Paid plans start at Free for Copper and $180/month for Gladly.
Does Copper or Gladly run on more platforms?
Copper runs on Web. Gladly runs on Web, Ios, Android.
Can I use Copper for free?
Yes. Copper has a free tier, so you can try it without paying. Gladly starts at $180/month.
What is Copper best used for?
Copper is most often used for crm for teams working inside google workspace, pipeline and deal tracking, contact enrichment and activity capture, workflow automation on the higher tiers. Of those, crm for teams working inside google workspace and pipeline and deal tracking are not what Gladly is typically brought in for.
What can Copper do that Gladly cannot?
Copper covers Gmail integration, Contact management, Deal tracking, Pipeline management. Gladly covers Lifelong conversation, Omnichannel support, Customer timeline, Task management. Both handle SOC2, GDPR, Web support.

Answered from the vendors’ own pages

Copper: How much does Copper cost per person?

Basic is $29/month (or $23/month annual). Professional is $69/month (or $59/month annual). Business is $134/month (or $99/month annual). All pricing is per seat in USD, excluding taxes.

Source
Gladly: How much does Gladly cost?

Gladly does not publish pricing on its website. The vendor directs prospective customers to request a demo or contact the sales team for custom pricing tailored to organizational needs.

Source
Copper: What contact limit does each plan allow?

Basic allows 2,500 contacts. Professional allows 15,000 contacts. Business allows unlimited contacts.

Source
Copper: How much can I save by paying annually?

Annual billing saves 14-26% vs. monthly: Basic saves 20%, Professional saves 14%, Business saves 26%. For example, Professional costs $69/month on monthly billing but only $59/month when billed annually.

Source
Copper: Is there a free trial or free plan?

Yes. Copper offers a 14-day free trial with instant activation and no credit card required. Trial includes full access to all features.

Source
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