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CRM · head to head

Copper vs Kustomer

Copper logo

Copper

CRM

Gmail-native CRM for growth teams

From
Free
Free plan
Yes
Full reviewWebsite
Kustomer logo

Kustomer

Customer Support

The future of customer service

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only Copper has a free tier, so it costs nothing to try first.
  • Each has a real cost: Copper the Basic plan caps at 2,500 contacts and 25 companies, which is small for a CRM at $23 per user per month; Kustomer pricing not published; requires customised sales assessment and quote for exact costs
  • They diverge on capability: Copper covers Gmail integration, Kustomer covers Unified customer view.
  • Prices and features above were last checked on 2 September 2026.

Where they differ

Only the attributes on which Copper and Kustomer actually diverge.

Attributes where Copper and Kustomer differ
AttributeCopperKustomer
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWebWeb, Cloud
CategoryCRMCustomer Support
Founded20142015

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Copper

  • Gmail integration
  • Contact management
  • Deal tracking
  • Pipeline management
  • Email tracking
  • Automation
  • Gmail
  • Google Calendar

Only in Kustomer

  • Unified customer view
  • AI automation
  • Omnichannel
  • Workflow automation
  • Knowledge base
  • Analytics
  • Shopify
  • Magento

Both cover

  • SOC2
  • GDPR
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Copper

  • CRM for teams working inside Google Workspacenot Kustomer
  • Pipeline and deal trackingnot Kustomer
  • Contact enrichment and activity capturenot Kustomer
  • Workflow automation on the higher tiersnot Kustomer

Kustomer

  • Large B2C and B2B organisations managing 600+ customer support interactions across omnichannel platformsnot Copper
  • Retail, financial services, travel and hospitality sectors requiring integrated AI-powered supportnot Copper
  • Enterprises seeking customer 360 views and advanced workflow automationnot Copper

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Copper

  • The Basic plan caps at 2,500 contacts and 25 companies, which is small for a CRM at $23 per user per month
  • Professional at $59 per user per month still caps at 15,000 contacts and 50 companies
  • Workflow automation, bulk email and reporting all require Professional
  • Email sequences, custom reports and multi-currency are Business tier only at $99 per user per month
  • The advertised prices are the annual rates; monthly billing runs from $29 to $134 per user

Kustomer

  • Pricing not published; requires customised sales assessment and quote for exact costs
  • Voice (call), SMS, and WhatsApp support operate on separate pay-as-you-go pricing models
  • Customisation-based pricing structure means no transparent cost comparison with competitors

Pricing, plan by plan

Copper

Free
  • Basic$undefined/mo
  • Professional$undefined/mo
  • Business$undefined/mo

Kustomer

On request

No published plan breakdown. See the Kustomer review.

Which should you pick?

Choose Copper if

  • You need gmail integration.
  • You want to start without paying.
  • You also want contact management.
Copper review

Choose Kustomer if

  • You need unified customer view.
  • You work on Web, Cloud.
  • You also want ai automation.
Kustomer review

Questions people ask

Is Copper or Kustomer better?
Neither clearly leads. Copper starts at Free and Kustomer at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Copper or Kustomer?
Copper has a free tier; the other does not. Paid plans start at Free for Copper and On request for Kustomer.
Does Copper or Kustomer run on more platforms?
Copper runs on Web. Kustomer runs on Web, Cloud.
Can I use Copper for free?
Yes. Copper has a free tier, so you can try it without paying. Kustomer starts at On request.
What is Copper best used for?
Copper is most often used for crm for teams working inside google workspace, pipeline and deal tracking, contact enrichment and activity capture, workflow automation on the higher tiers. Of those, crm for teams working inside google workspace and pipeline and deal tracking are not what Kustomer is typically brought in for.
What can Copper do that Kustomer cannot?
Copper covers Gmail integration, Contact management, Deal tracking, Pipeline management. Kustomer covers Unified customer view, AI automation, Omnichannel, Workflow automation. Both handle SOC2, GDPR, Web support.

Answered from the vendors’ own pages

Copper: How much does Copper cost per person?

Basic is $29/month (or $23/month annual). Professional is $69/month (or $59/month annual). Business is $134/month (or $99/month annual). All pricing is per seat in USD, excluding taxes.

Source
Kustomer: How much does Kustomer cost?

Kustomer uses a custom, quote-based pricing model and does not publish standard rates. Every CX team setup is different, so pricing varies based on company size, number of support agents, and monthly conversation volume.

Source
Copper: What contact limit does each plan allow?

Basic allows 2,500 contacts. Professional allows 15,000 contacts. Business allows unlimited contacts.

Source
Kustomer: How do I get a Kustomer pricing quote?

Complete a 2-minute ROI calculator assessment that gathers information about your industry, company size, agent count, and monthly conversation volume. Results provide directional pricing estimates before sales connects with you.

Source
Copper: How much can I save by paying annually?

Annual billing saves 14-26% vs. monthly: Basic saves 20%, Professional saves 14%, Business saves 26%. For example, Professional costs $69/month on monthly billing but only $59/month when billed annually.

Source
Kustomer: Are there add-on costs for Kustomer features?

Yes, add-on services include HIPAA Enabled Subscription, implementation services, Voice, SMS, and WhatsApp support on a pay-as-you-go model.

Source
Copper: Is there a free trial or free plan?

Yes. Copper offers a 14-day free trial with instant activation and no credit card required. Trial includes full access to all features.

Source
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