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Surveys · head to head

Formstack vs Supermetrics

Formstack logo

Formstack

Surveys

Form builder with document generation and e-signature

From
On request
Free plan
No
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Formstack more expensive than form builders that only collect, which is the fair comparison for simple use; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Formstack covers Form builder, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Formstack and Supermetrics actually diverge.

Attributes where Formstack and Supermetrics differ
AttributeFormstackSupermetrics
Starting priceOn request€49/month
Pricing modelTiered monthly subscription published on the vendor site; HIPAA-capable plans priced separatelysubscription
PlatformsWeb, CloudWeb, Google-sheets, Data-studio, Excel, Api
CategorySurveysMarketing
FoundedUnknown2010

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Formstack

  • Form builder
  • Document generation
  • E-signature
  • Workflow routing
  • Salesforce integration
  • Compliance features

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

What people use each for

The jobs each tool is most often brought in to do.

Formstack

  • Processes where a submitted form must become a signed documentnot Supermetrics
  • Regulated intake needing HIPAA-capable handlingnot Supermetrics
  • Salesforce shops wanting forms and documents inside the CRMnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Formstack
  • Loading advertising data into BigQuery or Snowflake for reportingnot Formstack
  • Automating recurring client marketing reports at an agencynot Formstack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Formstack

  • More expensive than form builders that only collect, which is the fair comparison for simple use
  • Document generation and signature sit in higher tiers, so the headline price is not the working price
  • The interface has accumulated features over a long life and shows it
  • Overkill where a form only needs to collect an answer

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Formstack

On request

No published plan breakdown. See the Formstack review.

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Formstack if

  • You need form builder.
  • You work on Web, Cloud.
  • You also want document generation.
Formstack review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Formstack or Supermetrics better?
Neither clearly leads. Formstack starts at On request and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Formstack or Supermetrics?
Formstack starts at On request and Supermetrics at €49/month.
Does Formstack or Supermetrics run on more platforms?
Formstack runs on Web, Cloud. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
What is Formstack best used for?
Formstack is most often used for processes where a submitted form must become a signed document, regulated intake needing hipaa-capable handling, salesforce shops wanting forms and documents inside the crm. Of those, processes where a submitted form must become a signed document and regulated intake needing hipaa-capable handling are not what Supermetrics is typically brought in for.
What can Formstack do that Supermetrics cannot?
Formstack covers Form builder, Document generation, E-signature, Workflow routing. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending.

Answered from the vendors’ own pages

Formstack: What does Formstack cost?

It publishes tiered monthly pricing; document generation and e-signature sit in higher tiers, and HIPAA-capable plans are priced separately.

Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Formstack: What makes it different from a plain form builder?

It generates documents from submissions and collects signatures on them, which is the step that otherwise involves retyping form data into a template.

Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Formstack: Is it HIPAA compliant?

It offers HIPAA-capable plans for regulated data. That is a plan-level feature, not the default.

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