Surveys · head to head
Formstack vs Lucky Orange
Formstack
Surveys
Form builder with document generation and e-signature
- From
- On request
- Free plan
- No
The short version
- Only Lucky Orange has a free tier, so it costs nothing to try first.
- Each has a real cost: Formstack more expensive than form builders that only collect, which is the fair comparison for simple use; Lucky Orange session-based pricing scales poorly during traffic spikes or successful campaigns
- They diverge on capability: Formstack covers Form builder, Lucky Orange covers Heatmaps.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Formstack and Lucky Orange actually diverge.
| Attribute | Formstack | Lucky Orange |
|---|---|---|
| Starting price | On request | Free |
| Pricing model | Tiered monthly subscription published on the vendor site; HIPAA-capable plans priced separately | Unknown |
| Free tier | No | Yes |
| Platforms | Web, Cloud | Web |
| Category | Surveys | Marketing |
| Founded | Unknown | 2012 |
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Formstack
- Form builder
- Document generation
- E-signature
- Workflow routing
- Salesforce integration
- Compliance features
Only in Lucky Orange
- Heatmaps
- Session Recordings
- Live Chat
- Surveys
- Form Analytics
- Shopify
- WordPress
- BigCommerce
What people use each for
The jobs each tool is most often brought in to do.
Formstack
- Processes where a submitted form must become a signed documentnot Lucky Orange
- Regulated intake needing HIPAA-capable handlingnot Lucky Orange
- Salesforce shops wanting forms and documents inside the CRMnot Lucky Orange
Lucky Orange
- User experience analysisnot Formstack
- Bug reproductionnot Formstack
- Conversion optimizationnot Formstack
- Customer journey mappingnot Formstack
- Usability testingnot Formstack
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Formstack
- More expensive than form builders that only collect, which is the fair comparison for simple use
- Document generation and signature sit in higher tiers, so the headline price is not the working price
- The interface has accumulated features over a long life and shows it
- Overkill where a form only needs to collect an answer
Lucky Orange
- Session-based pricing scales poorly during traffic spikes or successful campaigns
- Lacks A/B testing capabilities that competitors like Crazy Egg offer
- Less privacy-focused than Hotjar for session recording data
Pricing, plan by plan
Formstack
On requestNo published plan breakdown. See the Formstack review.
Lucky Orange
Free- FreeFree
- 100 monthly sessions
- 30 days data retention
- Basic features
- Build$32/month
- 5,000 monthly sessions
- Live chat
- Heatmaps
- Grow$72/month
- 15,000 monthly sessions
- All Build features
- Expand$184/month
- 50,000 monthly sessions
- All features
Which should you pick?
Choose Formstack if
- You need form builder.
- You work on Web, Cloud.
- You also want document generation.
Choose Lucky Orange if
- You need heatmaps.
- You want to start without paying.
- You also want session recordings.
Questions people ask
- Is Formstack or Lucky Orange better?
- Neither clearly leads. Formstack starts at On request and Lucky Orange at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Formstack or Lucky Orange?
- Lucky Orange has a free tier; the other does not. Paid plans start at On request for Formstack and Free for Lucky Orange.
- Does Formstack or Lucky Orange run on more platforms?
- Formstack runs on Web, Cloud. Lucky Orange runs on Web.
- Can I use Lucky Orange for free?
- Yes. Lucky Orange has a free tier, so you can try it without paying. Formstack starts at On request.
- What is Formstack best used for?
- Formstack is most often used for processes where a submitted form must become a signed document, regulated intake needing hipaa-capable handling, salesforce shops wanting forms and documents inside the crm. Of those, processes where a submitted form must become a signed document and regulated intake needing hipaa-capable handling are not what Lucky Orange is typically brought in for.
- What can Formstack do that Lucky Orange cannot?
- Formstack covers Form builder, Document generation, E-signature, Workflow routing. Lucky Orange covers Heatmaps, Session Recordings, Live Chat, Surveys.
Answered from the vendors’ own pages
Formstack: What does Formstack cost?
It publishes tiered monthly pricing; document generation and e-signature sit in higher tiers, and HIPAA-capable plans are priced separately.
Lucky Orange: What is Lucky Orange's pricing based on?
Lucky Orange uses session-based pricing tiers. The Free plan tracks 100 monthly sessions; Build plan ($32/mo) tracks 5,000 sessions; Grow ($72/mo) tracks 15,000 sessions, up to Scale ($839/mo) for 300,000 sessions.
SourceFormstack: What makes it different from a plain form builder?
It generates documents from submissions and collects signatures on them, which is the step that otherwise involves retyping form data into a template.
Lucky Orange: Does Lucky Orange include live chat?
Yes, unlike pure heatmap tools, Lucky Orange includes live chat with canned responses, operator transfers, co-browsing, and typing preview in all paid plans.
SourceFormstack: Is it HIPAA compliant?
It offers HIPAA-capable plans for regulated data. That is a plan-level feature, not the default.
Lucky Orange: Can I get a 7-day free trial?
Yes, Lucky Orange offers a 7-day free trial with all features on every plan and no credit card required to start.
SourceLucky Orange: Does Lucky Orange track session recordings?
Yes, Lucky Orange provides dynamic heatmaps and visitor session recordings showing customer behavior, including drop-offs in conversion funnels.
SourceLucky Orange: How is Lucky Orange different from Hotjar?
Lucky Orange combines heatmaps with integrated live chat for real-time support, while Hotjar focuses more on feedback collection and UX research with better privacy defaults.
SourceRelated pages
More on Lucky Orange
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