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Surveys · head to head

Formstack vs Roxhill

Formstack logo

Formstack

Surveys

Form builder with document generation and e-signature

From
On request
Free plan
No
Full reviewWebsite
Roxhill logo

Roxhill

Marketing

UK-focused journalist database and media monitoring, founder-owned and annual only

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Formstack more expensive than form builders that only collect, which is the fair comparison for simple use; Roxhill the database is UK-centric by reviewers’ own account, with weak US, Australian and broader Asian journalist coverage, so any multi-market programme needs a second vendor and the single-vendor cost case disappears.
  • They diverge on capability: Formstack covers Form builder, Roxhill covers Journalist database.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Formstack and Roxhill actually diverge.

Attributes where Formstack and Roxhill differ
AttributeFormstackRoxhill
Pricing modelTiered monthly subscription published on the vendor site; HIPAA-capable plans priced separatelyquote
PlatformsWeb, CloudWeb, iOS, Android
CategorySurveysMarketing

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Formstack

  • Form builder
  • Document generation
  • E-signature
  • Workflow routing
  • Salesforce integration
  • Compliance features

Only in Roxhill

  • Journalist database
  • Journalist profiles
  • Media lists and distribution
  • Media requests and alerts
  • Media monitoring
  • Bespoke newsletters
  • Historical search
  • Journalist Assistant

What people use each for

The jobs each tool is most often brought in to do.

Formstack

  • Processes where a submitted form must become a signed documentnot Roxhill
  • Regulated intake needing HIPAA-capable handlingnot Roxhill
  • Salesforce shops wanting forms and documents inside the CRMnot Roxhill

Roxhill

  • A UK in-house press office that needs journalist contacts with current pitching preferences rather than a scraped byline list.not Formstack
  • An agency tracking forward features across UK trade and consumer titles to place clients into planned coverage months ahead.not Formstack
  • A communications team monitoring named spokespeople and measuring their share of voice against competitors in UK media.not Formstack
  • A UK public sector body procuring through G-Cloud that needs EEA-hosted media monitoring with a published framework price band.not Formstack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Formstack

  • More expensive than form builders that only collect, which is the fair comparison for simple use
  • Document generation and signature sit in higher tiers, so the headline price is not the working price
  • The interface has accumulated features over a long life and shows it
  • Overkill where a form only needs to collect an answer

Roxhill

  • The database is UK-centric by reviewers’ own account, with weak US, Australian and broader Asian journalist coverage, so any multi-market programme needs a second vendor and the single-vendor cost case disappears.
  • Contact records go stale: reviewers report old email addresses and phone numbers, distribution bounces, and there is no self-serve verification step before you send.
  • At roughly 200,000 to 300,000 journalists it is far smaller than the million-plus figures Cision and Prowly claim, with repeated complaints about thin trade, academic and journal coverage.
  • Selling is annual only with no monthly plan and a trial functionally restricted to around two weeks, so you cannot genuinely pilot before a twelve-month commitment, which is a poor fit for project or retainer agency work.
  • Licence bands are 1, 3 and 5 seats, and extra logins, workspaces, smart folders, historical search, share of voice and the spokespeople platform are all chargeable add-ons, so a team of eight to fifteen pays well above any headline band.
  • Search behaviour is described as counter-intuitive and sometimes returns implausibly few results, which means a null result cannot be trusted and lists need manual cross-checking.
  • Monitoring accuracy takes time to settle after switching, so coverage is missed in the first weeks after a cutover, which is a real gap risk if you time the migration badly.

Pricing, plan by plan

Formstack

On request

No published plan breakdown. See the Formstack review.

Roxhill

On request
  • Core$undefined/year
    • 1 licence
    • Standard database access
    • Journalist Assistant
  • Boutique$undefined/year
    • 3 licences
    • Adds press release distribution
    • 3 workspaces, 6 smart folders, 10 spokespeople, 3 newsletters
  • Enterprise$undefined/year
    • 5 licences
    • 5 workspaces, 10 smart folders, 5 newsletters
    • Spokespeople platform
  • Premium$undefined/year
    • Everything in Enterprise
    • Insights analysis and bespoke reporting
    • Competitor share of voice

Which should you pick?

Choose Formstack if

  • You need form builder.
  • You work on Web, Cloud.
  • You also want document generation.
Formstack review

Choose Roxhill if

  • You need journalist database.
  • You work on Web, iOS, Android.
  • You also want journalist profiles.
Roxhill review

Questions people ask

Is Formstack or Roxhill better?
Neither clearly leads. Formstack starts at On request and Roxhill at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Formstack or Roxhill?
Formstack starts at On request and Roxhill at On request.
Does Formstack or Roxhill run on more platforms?
Formstack runs on Web, Cloud. Roxhill runs on Web, iOS, Android.
What is Formstack best used for?
Formstack is most often used for processes where a submitted form must become a signed document, regulated intake needing hipaa-capable handling, salesforce shops wanting forms and documents inside the crm. Of those, processes where a submitted form must become a signed document and regulated intake needing hipaa-capable handling are not what Roxhill is typically brought in for.
What can Formstack do that Roxhill cannot?
Formstack covers Form builder, Document generation, E-signature, Workflow routing. Roxhill covers Journalist database, Journalist profiles, Media lists and distribution, Media requests and alerts.

Answered from the vendors’ own pages

Formstack: What does Formstack cost?

It publishes tiered monthly pricing; document generation and e-signature sit in higher tiers, and HIPAA-capable plans are priced separately.

Roxhill: How much does Roxhill cost?

Not published on the vendor site, but the UK G-Cloud 14 listing discloses £6,450 to £25,000 per instance per year. Use that as your anchor.

Formstack: What makes it different from a plain form builder?

It generates documents from submissions and collects signatures on them, which is the step that otherwise involves retyping form data into a template.

Roxhill: Is Roxhill owned by Cision or Access Intelligence?

No. Companies House shows a single individual holding over 75% of shares and no corporate PSC. It is founder-controlled and unfunded. Note the founder previously sold Gorkana to Cision, so ask for a change-of-control clause.

Formstack: Is it HIPAA compliant?

It offers HIPAA-capable plans for regulated data. That is a plan-level feature, not the default.

Roxhill: Is it usable for US or APAC media relations?

Not well. Reviewers describe US, Australian and Asian coverage as materially weaker than UK. Budget for a second database.

Roxhill: Can I buy monthly?

No. Contracts are annual, sales-gated, with a trial of around two weeks.

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