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CRM · head to head

Cloze vs Gladly

Cloze logo

Cloze

CRM

Relationship management for professionals

From
$50/month
Free plan
No
Full reviewWebsite
Gladly logo

Gladly

Customer Support

Radically personal customer service

From
$180/month
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Cloze four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity; Gladly no pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers
  • They diverge on capability: Cloze covers Contact management, Gladly covers Lifelong conversation.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Cloze and Gladly actually diverge.

Attributes where Cloze and Gladly differ
AttributeClozeGladly
Starting price$50/month$180/month
CategoryCRMCustomer Support
Founded20122014

Identical on both: pricing model (subscription), free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cloze

  • Contact management
  • Communication history
  • Relationship insights
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn
  • Twitter

Only in Gladly

  • Lifelong conversation
  • Omnichannel support
  • Customer timeline
  • Knowledge base
  • IVR
  • Shopify
  • Salesforce
  • Magento

Both cover

  • Task management
  • GDPR
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Cloze

  • CRM that builds contact records automatically from email and calendarnot Gladly
  • Tracking relationships and follow ups without manual data entrynot Gladly

Gladly

  • Customer service built around a single customer record rather than ticketsnot Cloze
  • Handling support conversations across voice, messaging and emailnot Cloze

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cloze

  • Four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity
  • Campaign automation, marketing mail and generative AI require the Business Platinum plan at $42 per user per month
  • Lead routing, sub team hierarchies and enterprise controls are Platinum only
  • Even the Business Gold plan at $29 per user excludes the matching engine and lead capture
  • The concierge service is an add on at $20 per user per month with a $500 monthly minimum
  • Every published rate assumes annual billing

Gladly

  • No pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers
  • The pricing page presents outcome statistics in place of any cost information
  • Every route to a figure goes through a demo or sales conversation

Pricing, plan by plan

Cloze

$50/month
  • Professional$50/month
    • Contact management
    • Communication history
    • Insights
  • Team$100/month
    • Everything in Professional
    • Team collaboration
    • Advanced analytics

Gladly

$180/month
  • Hero$180/month
    • All channels
    • Customer timeline
    • Knowledge base
  • Superhero$210/month
    • Everything in Hero
    • Custom reporting
    • Advanced rules

Which should you pick?

Choose Cloze if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want communication history.
Cloze review

Choose Gladly if

  • You need lifelong conversation.
  • You work on Web, Ios, Android.
  • You also want omnichannel support.
Gladly review

Questions people ask

Is Cloze or Gladly better?
Neither clearly leads. Cloze starts at $50/month and Gladly at $180/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cloze or Gladly?
Cloze starts at $50/month and Gladly at $180/month.
Does Cloze or Gladly run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
What is Cloze best used for?
Cloze is most often used for crm that builds contact records automatically from email and calendar, tracking relationships and follow ups without manual data entry. Of those, crm that builds contact records automatically from email and calendar and tracking relationships and follow ups without manual data entry are not what Gladly is typically brought in for.
What can Cloze do that Gladly cannot?
Cloze covers Contact management, Communication history, Relationship insights, Integration aggregation. Gladly covers Lifelong conversation, Omnichannel support, Customer timeline, Knowledge base. Both handle Task management, GDPR, Web support, Ios support.

Answered from the vendors’ own pages

Cloze: Does Cloze offer a free trial?

Yes. Cloze offers a 14-day free trial for all plans with no credit card required. This applies to Pro, Business Silver, Business Gold, and Business Platinum tiers.

Source
Gladly: How much does Gladly cost?

Gladly does not publish pricing on its website. The vendor directs prospective customers to request a demo or contact the sales team for custom pricing tailored to organizational needs.

Source
Cloze: What is the difference between monthly and annual billing at Cloze?

Cloze offers both month-to-month and annual subscription options. Annual billing provides a discount. For example, Cloze Pro is $17/month annually but $19.99/month on month-to-month billing.

Source
Cloze: What does Cloze's Business Platinum plan cost?

Cloze Business Platinum (their most popular plan) costs $42/user/month on annual billing or $49.99/user/month on month-to-month billing. It includes matching engine, smart templates, lead capture, campaign automation, and enterprise controls.

Source
Cloze: Does Cloze offer team collaboration features?

Yes, starting with Business Silver ($21/user/month annual). Team features include collaborative work, responsibility assignment, privacy settings management, and team analytics. Higher tiers unlock more advanced team controls and custom fields.

Source
Cloze: Does Cloze offer additional services beyond standard plans?

Yes. Cloze offers a Concierge Service at $20/user/month (minimum $500/month) that includes personalized training, a dedicated customer success manager, and data import assistance.

Source
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