Softwr

CRM · head to head

Clay vs Klaus

Clay logo

Clay

CRM

Data platform for sales teams

From
Free
Free plan
Yes
Full reviewWebsite
Klaus logo

Klaus

Customer Support

AI-powered quality management for support teams

From
$50/month
Free plan
No
Full reviewWebsite

The short version

  • Only Clay has a free tier, so it costs nothing to try first.
  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; Klaus no longer available as standalone product after Zendesk acquisition
  • They diverge on capability: Clay covers Data enrichment, Klaus covers AI-powered QA.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Clay and Klaus actually diverge.

Attributes where Clay and Klaus differ
AttributeClayKlaus
Starting priceFree$50/month
Pricing modelsubscriptionUnknown
Free tierYesNo
CategoryCRMCustomer Support
Founded20212017

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Contact management
  • Workflow automation
  • Integration
  • API access
  • HubSpot
  • Zapier
  • Slack

Only in Klaus

  • AI-powered QA
  • Conversation reviews
  • Scorecards
  • Coaching
  • Performance analytics
  • Calibration
  • Zendesk
  • Intercom

Both cover

  • Salesforce
  • GDPR
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Data enrichment and intelligencenot Klaus
  • Growth campaign automationnot Klaus
  • CRM workflow integrationnot Klaus

Klaus

  • Quality assurancenot Clay
  • Agent coachingnot Clay
  • Performance trackingnot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Klaus

  • No longer available as standalone product after Zendesk acquisition
  • Requires separate Zendesk subscription (not included in base plan)
  • Cannot be used with non-Zendesk help desk systems

Pricing, plan by plan

Clay

Free
  • FreeFree
    • 500 actions per month
    • 100 data credits per month
    • Unlimited seats
  • Launch$167/month
    • 15000 actions per month
    • 3000 data credits per month
    • Phone enrichment
  • Growth$446/month
    • 40000 actions per month
    • 6000 data credits per month
    • CRM sync
  • Enterprise$null/custom
    • Unlimited capabilities across most features
    • SSO
    • Role-based access control

Klaus

$50/month
  • Workforce Engagement Bundle$50/month
    • Includes Zendesk QA (formerly Klaus)
    • Requires base Zendesk Support or Suite plan
    • 100% conversation review with AI

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You want to start without paying.
  • You also want contact management.
Clay review

Choose Klaus if

  • You need ai-powered qa.
  • You also want conversation reviews.
Klaus review

Questions people ask

Is Clay or Klaus better?
Neither clearly leads. Clay starts at Free and Klaus at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or Klaus?
Clay has a free tier; the other does not. Paid plans start at Free for Clay and $50/month for Klaus.
Does Clay or Klaus run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Clay for free?
Yes. Clay has a free tier, so you can try it without paying. Klaus starts at $50/month.
What is Clay best used for?
Clay is most often used for data enrichment and intelligence, growth campaign automation, crm workflow integration. Of those, data enrichment and intelligence and growth campaign automation are not what Klaus is typically brought in for.
What can Clay do that Klaus cannot?
Clay covers Data enrichment, Contact management, Workflow automation, Integration. Klaus covers AI-powered QA, Conversation reviews, Scorecards, Coaching. Both handle Salesforce, GDPR, Web support.

Answered from the vendors’ own pages

Clay: Can I use Clay for free?

Yes, Clay's free plan includes 500 actions and 100 data credits per month with unlimited seats and tables (200 rows max per table).

Source
Klaus: Is Klaus still available as a standalone product?

No. Klaus was acquired by Zendesk in February 2024 and is now integrated into Zendesk as Zendesk QA, requiring a paid Zendesk plan as the base.

Source
Clay: How much can I save with Clay's annual billing?

Clay offers significant annual discounts: Launch tier drops from $167/month to $54/month, and Growth tier drops from $446/month to $185/month when billed yearly.

Source
Klaus: What QA features does Klaus provide?

Klaus automatically reviews 100% of customer interactions using AI, provides immediate performance insights, reduces QA time by 80%, and improves CSAT scores through targeted coaching.

Source
Clay: What happens when I exceed my monthly actions or data credits on Clay?

Actions and data credits cost less than $0.01 each when purchased at scale, with unused data credits rolling over up to 2x monthly allocation on paid plans. Customers can bring their own API keys to avoid data credit costs.

Source
Clay: Does the Growth plan limit the number of users or team members?

No, Clay's Growth plan supports unlimited seats with 40000 monthly actions, 6000 data credits, and CRM sync, designed for teams with CRM-based workflows and growth campaigns.

Source
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