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Automotive · head to head

Cars.com vs NAPA TRACS

Cars.com logo

Cars.com

Automotive

Your trusted automotive marketplace

From
$299/month
Rated
-
Full reviewWebsite
NAPA TRACS logo

NAPA TRACS

Automotive

Shop management software from NAPA

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Cars.com cars.com charges shoppers nothing; it is a free listings site monetised via dealer advertising, per the 31 Dec 2020 archive capture; NAPA TRACS pricing is not published on the site; the vendor promotes a limited-time offer instead of a standing price list, requiring contact for a quote
  • They diverge on capability: Cars.com covers Vehicle listing, NAPA TRACS covers Work order management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Cars.com and NAPA TRACS actually diverge.

Attributes where Cars.com and NAPA TRACS differ
AttributeCars.comNAPA TRACS
Starting price$299/month$99/month
Founded19981999

Identical on both: pricing model (subscription), free tier (No), platforms (Web, Mobile, App), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cars.com

  • Vehicle listing
  • Marketplace access
  • Lead generation
  • Dealer profile
  • Performance tracking
  • Mobile responsive
  • Photo and video gallery
  • Consumer research tools

Only in NAPA TRACS

  • Work order management
  • Customer database
  • Scheduling
  • Parts ordering
  • Inventory tracking
  • Customer portal
  • Reporting tools
  • Mobile application

Both cover

  • Mobile apps
  • SSL encryption
  • Secure authentication
  • Data protection

What people use each for

The jobs each tool is most often brought in to do.

Cars.com

  • Dealership Managementnot NAPA TRACS
  • Service Schedulingnot NAPA TRACS
  • Inventory Managementnot NAPA TRACS
  • Sales Operationsnot NAPA TRACS
  • Customer Relationshipnot NAPA TRACS

NAPA TRACS

  • Independent auto repair shops managing parts ordering and customer records tied to the NAPA parts networknot Cars.com

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cars.com

  • Cars.com charges shoppers nothing; it is a free listings site monetised via dealer advertising, per the 31 Dec 2020 archive capture

NAPA TRACS

  • Pricing is not published on the site; the vendor promotes a limited-time offer instead of a standing price list, requiring contact for a quote

Pricing, plan by plan

Cars.com

$299/month
  • Basic$299/month
    • Vehicle listings
    • Marketplace visibility
    • Basic lead management
  • Standard$699/month
    • Everything in Basic
    • Advanced lead tools
    • CRM integration
  • Premium$1199/month
    • Everything in Standard
    • Priority placement
    • Marketing support

NAPA TRACS

$99/month
  • Basic$99/month
    • Work orders
    • Customer management
    • Basic reporting
  • Professional$249/month
    • Everything in Basic
    • Advanced features
    • Scheduling
  • Premium$399/month
    • Everything in Professional
    • Multi-location
    • Advanced reporting

Which should you pick?

Choose Cars.com if

  • You need vehicle listing.
  • You work on Web, Mobile, App.
  • You also want marketplace access.
Cars.com review

Choose NAPA TRACS if

  • You need work order management.
  • You work on Web, Mobile, App.
  • You also want customer database.
NAPA TRACS review

Questions people ask

Is Cars.com or NAPA TRACS better?
Neither clearly leads. Cars.com starts at $299/month and NAPA TRACS at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cars.com or NAPA TRACS?
Cars.com starts at $299/month and NAPA TRACS at $99/month.
Does Cars.com or NAPA TRACS run on more platforms?
Both run on Web, Mobile, App, so platform support will not decide this one for you.
What is Cars.com best used for?
Cars.com is most often used for dealership management, service scheduling, inventory management, sales operations. Of those, dealership management and service scheduling are not what NAPA TRACS is typically brought in for.
What can Cars.com do that NAPA TRACS cannot?
Cars.com covers Vehicle listing, Marketplace access, Lead generation, Dealer profile. NAPA TRACS covers Work order management, Customer database, Scheduling, Parts ordering. Both handle Mobile apps, SSL encryption, Secure authentication, Data protection.

Answered from the vendors’ own pages

Cars.com: Is Cars.com free to use?

Yes. Cars.com is a free platform for shopping, researching, and comparing vehicles. Access to new, used, and certified pre-owned listings, expert reviews, safety recall information, and car payment calculators requires no subscription.

Source
NAPA TRACS: What does each NAPA TRACS tier cost?

NAPA TRACS offers three subscription tiers: Silver starts at $109/month, Gold starts at $219/month, and Gold Plus starts at $249/month. Prices shown are starting prices; contact sales for exact quotes.

Source
Cars.com: Can I sell my car on Cars.com for free?

Yes. Cars.com offers free listings for private sellers. The platform also provides tools to obtain instant cash offers for vehicles at no cost.

Source
NAPA TRACS: What is the main difference between Gold and Gold Plus?

Gold Plus adds unlimited users and unlimited 2-way text messaging, plus TRACSFlow functionality. The Gold and Silver tiers do not include unlimited user access.

Source
Cars.com: Does Cars.com charge dealers for listings?

The homepage mentions free listing options but does not specify dealer pricing. For dealer advertising rates and premium listing options, you would need to visit the dealer section or contact Cars.com directly.

Source
NAPA TRACS: Are all tiers billed monthly?

The pricing page shows monthly rates but does not specify whether annual billing or other payment terms are available. Contact NAPA TRACS for billing cycle options.

Source
NAPA TRACS: Does NAPA TRACS include a trial period?

The pricing page does not mention a trial period. The homepage references a current promotion with "big savings ahead" and directs prospects to contact sales by phone or email.

Source
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