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Automotive · head to head

CarGurus vs NAPA TRACS

CarGurus logo

CarGurus

Automotive

Smart car marketplace with deal analysis

From
$249/month
Rated
-
Full reviewWebsite
NAPA TRACS logo

NAPA TRACS

Automotive

Shop management software from NAPA

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: CarGurus covers Vehicle listing, NAPA TRACS covers Work order management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which CarGurus and NAPA TRACS actually diverge.

Attributes where CarGurus and NAPA TRACS differ
AttributeCarGurusNAPA TRACS
Starting price$249/month$99/month
Founded20061999

Identical on both: pricing model (subscription), free tier (No), platforms (Web, Mobile, App), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CarGurus

  • Vehicle listing
  • AI deal scoring
  • Market pricing analysis
  • Lead generation
  • Dealer metrics
  • Inventory insights
  • Photo management
  • Consumer reviews

Only in NAPA TRACS

  • Work order management
  • Customer database
  • Scheduling
  • Parts ordering
  • Inventory tracking
  • Customer portal
  • Reporting tools
  • Mobile application

Both cover

  • Email services
  • Analytics tools
  • SSL encryption
  • Secure authentication
  • Data protection

What people use each for

The jobs each tool is most often brought in to do.

CarGurus

  • Dealership Managementnot NAPA TRACS
  • Service Schedulingnot NAPA TRACS
  • Inventory Managementnot NAPA TRACS
  • Sales Operationsnot NAPA TRACS
  • Customer Relationshipnot NAPA TRACS

NAPA TRACS

  • Independent auto repair shops managing parts ordering and customer records tied to the NAPA parts networknot CarGurus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CarGurus

Nothing recorded yet. See the CarGurus review.

NAPA TRACS

  • Pricing is not published on the site; the vendor promotes a limited-time offer instead of a standing price list, requiring contact for a quote

Pricing, plan by plan

CarGurus

$249/month
  • Essential$249/month
    • Vehicle listing
    • Basic lead management
    • Pricing data
  • Pro$599/month
    • Everything in Essential
    • Advanced pricing intelligence
    • Lead scoring
  • Enterprise$1299/month
    • Everything in Pro
    • Custom pricing
    • Dedicated support

NAPA TRACS

$99/month
  • Basic$99/month
    • Work orders
    • Customer management
    • Basic reporting
  • Professional$249/month
    • Everything in Basic
    • Advanced features
    • Scheduling
  • Premium$399/month
    • Everything in Professional
    • Multi-location
    • Advanced reporting

Which should you pick?

Choose CarGurus if

  • You need vehicle listing.
  • You work on Web, Mobile, App.
  • You also want ai deal scoring.
CarGurus review

Choose NAPA TRACS if

  • You need work order management.
  • You work on Web, Mobile, App.
  • You also want customer database.
NAPA TRACS review

Questions people ask

Is CarGurus or NAPA TRACS better?
Neither clearly leads. CarGurus starts at $249/month and NAPA TRACS at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CarGurus or NAPA TRACS?
CarGurus starts at $249/month and NAPA TRACS at $99/month.
Does CarGurus or NAPA TRACS run on more platforms?
Both run on Web, Mobile, App, so platform support will not decide this one for you.
What is CarGurus best used for?
CarGurus is most often used for dealership management, service scheduling, inventory management, sales operations. Of those, dealership management and service scheduling are not what NAPA TRACS is typically brought in for.
What can CarGurus do that NAPA TRACS cannot?
CarGurus covers Vehicle listing, AI deal scoring, Market pricing analysis, Lead generation. NAPA TRACS covers Work order management, Customer database, Scheduling, Parts ordering. Both handle Email services, Analytics tools, SSL encryption, Secure authentication.

Answered from the vendors’ own pages

NAPA TRACS: What does each NAPA TRACS tier cost?

NAPA TRACS offers three subscription tiers: Silver starts at $109/month, Gold starts at $219/month, and Gold Plus starts at $249/month. Prices shown are starting prices; contact sales for exact quotes.

Source
NAPA TRACS: What is the main difference between Gold and Gold Plus?

Gold Plus adds unlimited users and unlimited 2-way text messaging, plus TRACSFlow functionality. The Gold and Silver tiers do not include unlimited user access.

Source
NAPA TRACS: Are all tiers billed monthly?

The pricing page shows monthly rates but does not specify whether annual billing or other payment terms are available. Contact NAPA TRACS for billing cycle options.

Source
NAPA TRACS: Does NAPA TRACS include a trial period?

The pricing page does not mention a trial period. The homepage references a current promotion with "big savings ahead" and directs prospects to contact sales by phone or email.

Source
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