Software · head to head
Cars.com vs CDK Global
The short version
- They diverge on capability: Cars.com covers Vehicle listing, CDK Global covers Dealer Management System.
Where they differ
Only the attributes on which Cars.com and CDK Global actually diverge.
| Attribute | Cars.com | CDK Global |
|---|---|---|
| Starting price | $299/month | On request |
| Pricing model | subscription | quote |
| Platforms | Web, Mobile, App | Web, Desktop, Api |
| Founded | 1998 | 2014 |
Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Cars.com
- Vehicle listing
- Marketplace access
- Lead generation
- Dealer profile
- Performance tracking
- Mobile responsive
- Photo and video gallery
- Consumer research tools
Only in CDK Global
- Dealer Management System
- Sales desking
- F&I management
- Service scheduling
- Parts inventory
- Accounting
- CRM integration
- Digital retailing
What people use each for
The jobs each tool is most often brought in to do.
Cars.com
- Dealership Managementnot CDK Global
- Service Schedulingnot CDK Global
- Inventory Managementnot CDK Global
- Sales Operationsnot CDK Global
- Customer Relationshipnot CDK Global
CDK Global
- Dealership operationsnot Cars.com
- Sales managementnot Cars.com
- Service departmentnot Cars.com
- Parts managementnot Cars.com
- Financial reportingnot Cars.com
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Cars.com
- Cars.com charges shoppers nothing; it is a free listings site monetised via dealer advertising, per the 31 Dec 2020 archive capture
CDK Global
Nothing recorded yet. See the CDK Global review.
Pricing, plan by plan
Cars.com
$299/month- Basic$299/month
- Vehicle listings
- Marketplace visibility
- Basic lead management
- Standard$699/month
- Everything in Basic
- Advanced lead tools
- CRM integration
- Premium$1199/month
- Everything in Standard
- Priority placement
- Marketing support
CDK Global
On request- Drive$undefined/month
- Core DMS functionality
- Sales & F&I
- Service & parts
- Drive+$undefined/month
- Everything in Drive
- Advanced CRM
- Digital retailing
- Enterprise$undefined/month
- Everything in Drive+
- Custom integrations
- Dedicated support
Which should you pick?
Choose Cars.com if
- You need vehicle listing.
- You work on Web, Mobile, App.
- You also want marketplace access.
Choose CDK Global if
- You need dealer management system.
- You work on Web, Desktop, Api.
- You also want sales desking.
Questions people ask
- Is Cars.com or CDK Global better?
- Neither clearly leads. Cars.com starts at $299/month and CDK Global at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Cars.com or CDK Global?
- Cars.com starts at $299/month and CDK Global at On request.
- Does Cars.com or CDK Global run on more platforms?
- Cars.com runs on Web, Mobile, App. CDK Global runs on Web, Desktop, Api.
- What is Cars.com best used for?
- Cars.com is most often used for dealership management, service scheduling, inventory management, sales operations. Of those, dealership management and service scheduling are not what CDK Global is typically brought in for.
- What can Cars.com do that CDK Global cannot?
- Cars.com covers Vehicle listing, Marketplace access, Lead generation, Dealer profile. CDK Global covers Dealer Management System, Sales desking, F&I management, Service scheduling.
Related pages
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