Software · head to head
Carfax vs Cars.com
The short version
- Each has a real cost: Carfax cARFAX's dealer-facing mobile app is restricted to business subscribers and explicitly cannot be used with a consumer CARFAX account; Cars.com cars.com charges shoppers nothing; it is a free listings site monetised via dealer advertising, per the 31 Dec 2020 archive capture
- They diverge on capability: Carfax covers Vehicle history reports, Cars.com covers Vehicle listing.
Where they differ
Only the attributes on which Carfax and Cars.com actually diverge.
Identical on both: pricing model (subscription), free tier (No), platforms (Web, Mobile, App), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Carfax
- Vehicle history reports
- Service records
- Accident information
- Ownership history
- Title information
- Manufacturer recalls
- Odometer readings
- Price analysis
Only in Cars.com
- Vehicle listing
- Marketplace access
- Dealer profile
- Performance tracking
- Mobile responsive
- Photo and video gallery
- Consumer research tools
- Email marketing
Both cover
- CRM systems
- Lead generation
- DMS platforms
- Mobile apps
- SSL encryption
- Data protection
- Secure authentication
What people use each for
The jobs each tool is most often brought in to do.
Carfax
- Dealership Management
- Service Scheduling
- Inventory Management
- Sales Operations
- Customer Relationship
Cars.com
- Dealership Management
- Service Scheduling
- Inventory Management
- Sales Operations
- Customer Relationship
Both are used for dealership management, service scheduling, inventory management, sales operations, customer relationship, on those jobs the choice comes down to price and fit rather than capability.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Carfax
- CARFAX's dealer-facing mobile app is restricted to business subscribers and explicitly cannot be used with a consumer CARFAX account
Cars.com
- Cars.com charges shoppers nothing; it is a free listings site monetised via dealer advertising, per the 31 Dec 2020 archive capture
Pricing, plan by plan
Carfax
$2.99/report- Single Report$2.99/report
- One vehicle history report
- Service records
- Accident history
- Unlimited Reports$34.99/month
- Unlimited reports
- Service history
- Accident information
- Dealer Package$299/month
- Unlimited reports
- Dealer branding
- Customer tools
Cars.com
$299/month- Basic$299/month
- Vehicle listings
- Marketplace visibility
- Basic lead management
- Standard$699/month
- Everything in Basic
- Advanced lead tools
- CRM integration
- Premium$1199/month
- Everything in Standard
- Priority placement
- Marketing support
Which should you pick?
Choose Carfax if
- You need vehicle history reports.
- You work on Web, Mobile, App.
- You also want service records.
Choose Cars.com if
- You need vehicle listing.
- You work on Web, Mobile, App.
- You also want marketplace access.
Questions people ask
- Is Carfax or Cars.com better?
- Neither clearly leads. Carfax starts at $2.99/report and Cars.com at $299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Carfax or Cars.com?
- Carfax starts at $2.99/report and Cars.com at $299/month.
- Does Carfax or Cars.com run on more platforms?
- Both run on Web, Mobile, App, so platform support will not decide this one for you.
- What is Carfax best used for?
- Carfax is most often used for dealership management, service scheduling, inventory management, sales operations.
- What can Carfax do that Cars.com cannot?
- Carfax covers Vehicle history reports, Service records, Accident information, Ownership history. Cars.com covers Vehicle listing, Marketplace access, Dealer profile, Performance tracking. Both handle CRM systems, Lead generation, DMS platforms, Mobile apps.
Related pages
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