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CRM · head to head

Capsule vs ServiceNow

Capsule logo

Capsule

CRM

Visual CRM for small teams

From
$19/month
Free plan
No
Full reviewWebsite
ServiceNow logo

ServiceNow

Customer Support

The world works with ServiceNow

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Capsule the free plan is capped at 2 users, 250 contacts, 5 custom fields and a single pipeline; ServiceNow listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow
  • They diverge on capability: Capsule covers Contact management, ServiceNow covers ITSM.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Capsule and ServiceNow actually diverge.

Attributes where Capsule and ServiceNow differ
AttributeCapsuleServiceNow
Starting price$19/monthOn request
Pricing modelsubscriptionquote
CategoryCRMCustomer Support
Founded20082004

Identical on both: free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Capsule

  • Contact management
  • Deal tracking
  • Task management
  • Email sync
  • Activity timeline
  • Zapier
  • Google Apps
  • GDPR

Only in ServiceNow

  • ITSM
  • IT Operations
  • Customer workflows
  • Employee workflows
  • App development
  • AI/ML capabilities
  • Microsoft Teams
  • Salesforce

Both cover

  • Slack
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Capsule

  • Simple contact and pipeline CRM for a small teamnot ServiceNow
  • Tracking deals and follow-up tasksnot ServiceNow
  • Linking emails and notes to contact recordsnot ServiceNow
  • Multiple sales pipelines on the paid tiersnot ServiceNow

ServiceNow

  • Enterprise IT managementnot Capsule
  • Digital transformationnot Capsule
  • Workflow automationnot Capsule

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Capsule

  • The free plan is capped at 2 users, 250 contacts, 5 custom fields and a single pipeline
  • Contact ceilings gate every tier, from 30,000 on Starter to 120,000 on Advanced
  • Per-user prices are not shown as figures on the pricing page, only as tier names
  • Ultimate is quote-only

ServiceNow

  • Listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow

Pricing, plan by plan

Capsule

$19/month
  • Starter$19/month
    • Contact management
    • Task tracking
  • Professional$39/month
    • Everything in Starter
    • Pipeline management
    • Reporting
  • Enterprise$99/month
    • Everything in Professional
    • Custom fields
    • API access

ServiceNow

On request
  • IT Service Management$undefined/month
    • Incident management
    • Problem management
    • Change management
  • IT Operations Management$undefined/month
    • Discovery
    • Service mapping
    • Event management
  • Customer Service Management$undefined/month
    • Omnichannel engagement
    • Self-service
    • Case management

Which should you pick?

Choose Capsule if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want deal tracking.
Capsule review

Choose ServiceNow if

  • You need itsm.
  • You work on Web, Ios, Android.
  • You also want it operations.
ServiceNow review

Questions people ask

Is Capsule or ServiceNow better?
Neither clearly leads. Capsule starts at $19/month and ServiceNow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Capsule or ServiceNow?
Capsule starts at $19/month and ServiceNow at On request.
Does Capsule or ServiceNow run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
What is Capsule best used for?
Capsule is most often used for simple contact and pipeline crm for a small team, tracking deals and follow-up tasks, linking emails and notes to contact records, multiple sales pipelines on the paid tiers. Of those, simple contact and pipeline crm for a small team and tracking deals and follow-up tasks are not what ServiceNow is typically brought in for.
What can Capsule do that ServiceNow cannot?
Capsule covers Contact management, Deal tracking, Task management, Email sync. ServiceNow covers ITSM, IT Operations, Customer workflows, Employee workflows. Both handle Slack, Web support, Ios support, Android support.

Answered from the vendors’ own pages

Capsule: How long is the free trial for Capsule CRM paid plans?

Capsule CRM offers a 14-day free trial with no credit card required. None of the paid plan features are limited during the trial period.

Source
ServiceNow: Does ServiceNow offer a free trial?

ServiceNow provides product trials and demos for prospects. Organizations can request a demo to see the platform capabilities for IT service management, customer service management, and business workflows.

Source
Capsule: What is the maximum number of contacts included in Capsule's free plan?

The free plan allows up to 250 contacts and supports a maximum of 2 users with 1 sales pipeline.

Source
ServiceNow: How is ServiceNow priced?

ServiceNow uses subscription-based pricing with custom quotes based on the number of users and modules selected. Organizations must contact ServiceNow directly to receive pricing for their specific deployment needs.

Source
Capsule: Does Capsule CRM offer annual billing discounts?

Yes, when you choose annual billing instead of monthly, Capsule CRM offers up to 15% discount on your subscription.

Source
ServiceNow: What implementation support does ServiceNow provide?

ServiceNow offers professional services, customer success management, and training programs to help organizations maximize value from the platform. Implementation support is available through direct services teams and certified implementation partners.

Source
Capsule: Can I cancel my Capsule CRM account anytime or are there long-term commitments?

You can cancel your Capsule account at any time, and there are zero setup fees when opening an account.

Source
Capsule: Does Capsule CRM support importing data from spreadsheets or other tools?

Yes, Capsule CRM supports data migration from spreadsheets and select integrations like Xero and Zendesk.

Source
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