Softwr

CRM & Sales · head to head

Gong vs Proposify

Gong logo

Gong

CRM & Sales

Revenue intelligence platform

From
$1600/user-per-year
Rated
-
Proposify logo

Proposify

Sales Enablement

Proposal Software That Closes Deals

From
$49/month
Rated
-

The short version

  • Each has a real cost: Gong pricing not published; custom quotes and high platform fees make budget forecasting difficult; Proposify document sends are capped monthly and billed per overage, at 10 sends on Basic with $0.50 each beyond
  • They diverge on capability: Gong covers Call recording, Proposify covers Proposal templates.

Where they differ

Only the attributes on which Gong and Proposify actually diverge.

Attributes where Gong and Proposify differ
AttributeGongProposify
Starting price$1600/user-per-year$49/month
Pricing modelUnknownsubscription
PlatformsWeb, Cloud-based SaaSWeb
CategoryCRM & SalesSales Enablement
Founded20162013

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gong

  • Call recording
  • AI transcription
  • Deal intelligence
  • Market intelligence
  • Team coaching
  • Zoom
  • Microsoft Teams
  • Slack

Only in Proposify

  • Proposal templates
  • Content library
  • Electronic signatures
  • Analytics
  • Interactive pricing
  • Pipedrive
  • Stripe

Both cover

  • Salesforce
  • HubSpot
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Gong

  • Call analysisnot Proposify
  • Deal forecastingnot Proposify
  • Sales coachingnot Proposify
  • Win/loss analysisnot Proposify

Proposify

  • Creating and sending sales proposals with e signaturenot Gong
  • Tracking proposal engagement and approval workflowsnot Gong

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gong

  • Pricing not published; custom quotes and high platform fees make budget forecasting difficult
  • Built for sales calls only; limited contact center and multi-channel conversation coverage
  • Forecasting and Engage modules use keyword-based analysis with 20-30 minute processing delay, not generative AI
  • Conversation analysis cannot capture internal buyer meetings or decision-making discussions

Proposify

  • Document sends are capped monthly and billed per overage, at 10 sends on Basic with $0.50 each beyond
  • The Business plan's overage rate of $0.75 per send is higher than either cheaper plan despite starting at $3,900 a year
  • Document analytics, integrations and custom fields all require the Team plan at $49 per user per month
  • API access and SSO are Business only
  • The Basic plan includes a single collaborator seat

Pricing, plan by plan

Gong

$1600/user-per-year

No published plan breakdown. See the Gong review.

Proposify

$49/month
  • Team$49/month
    • Unlimited proposals
    • Templates
    • Analytics
  • Business$65/month
    • Roles & permissions
    • Custom branding
    • Integrations

Which should you pick?

Choose Gong if

  • You need call recording.
  • You work on Web, Cloud-based SaaS.
  • You also want ai transcription.

Choose Proposify if

  • You need proposal templates.
  • You also want content library.

Questions people ask

Is Gong or Proposify better?
Neither clearly leads. Gong starts at $1600/user-per-year and Proposify at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gong or Proposify?
Gong starts at $1600/user-per-year and Proposify at $49/month.
Does Gong or Proposify run on more platforms?
Gong runs on Web, Cloud-based SaaS. Proposify runs on Web.
What is Gong best used for?
Gong is most often used for call analysis, deal forecasting, sales coaching, win/loss analysis. Of those, call analysis and deal forecasting are not what Proposify is typically brought in for.
What can Gong do that Proposify cannot?
Gong covers Call recording, AI transcription, Deal intelligence, Market intelligence. Proposify covers Proposal templates, Content library, Electronic signatures, Analytics. Both handle Salesforce, HubSpot, Web support.

Answered from the vendors’ own pages

Gong: How much does Gong cost?

Gong pricing starts around $1,600 per user per year, with a mandatory platform fee of $5,000-$50,000 annually. Exact pricing is custom and requires a sales consultation.

Source
Gong: Does Gong integrate with Salesforce?

Yes. Gong integrates with Salesforce via REST API to import account data and export conversation summaries, enabling searchable calls by CRM fields.

Source
Gong: What conversations can Gong capture?

Gong was built primarily for sales call analysis and captures calls through integrations with major dialer systems. Coverage for contact center and multi-channel conversations is limited.

Source
Gong: Does Gong have an on-premise option?

Gong is a cloud-based SaaS platform without an on-premise deployment option. All conversation analysis and storage occurs in Gong's cloud infrastructure.

Source

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