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Sales Enablement · head to head

People.ai vs SmartKarrot

People.ai logo

People.ai

Sales Enablement

AI Revenue Intelligence

From
$50/month
Rated
-
Full reviewWebsite
SmartKarrot logo

SmartKarrot

Customer Success

Intelligent Customer Success Platform

From
$15000/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: People.ai pricing per user adds up quickly for large sales teams; SmartKarrot the entry Basic plan starts at $15,000 per year and includes only 5 users
  • They diverge on capability: People.ai covers Activity capture, SmartKarrot covers Customer 360.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which People.ai and SmartKarrot actually diverge.

Attributes where People.ai and SmartKarrot differ
AttributePeople.aiSmartKarrot
Starting price$50/month$15000/year
Pricing modelUnknownsubscription
CategorySales EnablementCustomer Success
Founded20162018

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in People.ai

  • Activity capture
  • Contact management
  • Deal intelligence
  • AI coaching
  • Revenue analytics
  • Microsoft Dynamics
  • Zoom

Only in SmartKarrot

  • Customer 360
  • Health monitoring
  • Playbook automation
  • Success planning
  • Touchpoints tracking
  • HubSpot
  • Intercom

Both cover

  • Salesforce
  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

People.ai

  • Customer Successnot SmartKarrot
  • Ai Intelligencenot SmartKarrot
  • Activity Capturenot SmartKarrot

SmartKarrot

  • Tracking customer onboarding phases and account health for a SaaS businessnot People.ai
  • Segmenting accounts and users to target customer success playsnot People.ai
  • Reporting on customer success outcomes with embedded BI dashboardsnot People.ai

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

People.ai

  • Pricing per user adds up quickly for large sales teams
  • Setup requires deep CRM configuration and change management
  • Activity capture can generate noise without proper filtering and customization
  • Forecasting accuracy depends on data quality and proper configuration

SmartKarrot

  • The entry Basic plan starts at $15,000 per year and includes only 5 users
  • All plans are billed annually with no monthly option
  • Basic includes only 2 third party integrations, Growth 3 and Pro 4
  • Usage tracking is limited to 1 SaaS product on Growth and 3 on Pro
  • Growth, Pro and Enterprise plans are all Contact Sales with no published price
  • Basic support is email-based only, with a dedicated CSM starting at Growth
  • SmartKonversation call intelligence is a paid add-on rather than an included feature on Basic, Growth or Pro
  • SmartOps advanced AI trends is an add-on available only on the Enterprise plan
  • Additional Lite users are billed at $10 per user per month on top of the plan fee

Pricing, plan by plan

People.ai

$50/month

No published plan breakdown. See the People.ai review.

SmartKarrot

$15000/year
  • Basic$15000/year
    • 5 included users
    • CRM functionality
    • Email and calendar integration
  • Growth$null/year
    • 10 included users
    • All Basic features
    • 1 SaaS product tracking
  • Pro$null/year
    • 25 included users
    • All Growth features
    • 3 SaaS products
  • Enterprise$null/year
    • Custom user count
    • Unlimited customization
    • 3+ SaaS products

Which should you pick?

Choose People.ai if

  • You need activity capture.
  • You also want contact management.
People.ai review

Choose SmartKarrot if

  • You need customer 360.
  • You also want health monitoring.
SmartKarrot review

Questions people ask

Is People.ai or SmartKarrot better?
Neither clearly leads. People.ai starts at $50/month and SmartKarrot at $15000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, People.ai or SmartKarrot?
People.ai starts at $50/month and SmartKarrot at $15000/year.
Does People.ai or SmartKarrot run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is People.ai best used for?
People.ai is most often used for customer success, ai intelligence, activity capture. Of those, customer success and ai intelligence are not what SmartKarrot is typically brought in for.
What can People.ai do that SmartKarrot cannot?
People.ai covers Activity capture, Contact management, Deal intelligence, AI coaching. SmartKarrot covers Customer 360, Health monitoring, Playbook automation, Success planning. Both handle Salesforce, Slack, Web support.

Answered from the vendors’ own pages

People.ai: What is People.ai's core functionality?

People.ai automates activity capture from emails, calls, and meetings, then uses AI to provide pipeline visibility, forecasting insights, and engagement analytics.

Source
SmartKarrot: How much does SmartKarrot cost?

SmartKarrot's Basic plan costs $15,000 per year for 5 included users with CRM, email and calendar integration, and 2 third-party integrations. Growth and Pro plans require contacting sales for pricing. Enterprise plans are customized based on organizational requirements.

Source
People.ai: What is the starting price for People.ai?

People.ai pricing starts at 50 USD per user per month, with free PeopleGlass tier available for Salesforce users.

Source
SmartKarrot: What support is included in SmartKarrot plans?

The Basic plan includes email-based support only. Growth and Pro plans include a dedicated customer success manager. Enterprise plans offer premium support tier with customized support levels.

Source
SmartKarrot: What are SmartKarrot's add-on services?

SmartKarrot offers optional enhancements including SmartKonversation (call intelligence), SmartOps (AI-powered trend analysis), and embedded business intelligence for reporting. These add-ons are available across plan tiers.

Source
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