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CRM · head to head

Apollo.io vs Odoo

Apollo.io logo

Apollo.io

CRM

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Odoo logo

Odoo

ERP

Open-source ERP and CRM suite for all business needs

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Odoo the free plan is limited to one app, so any second module moves the whole account to a paid per user plan
  • They diverge on capability: Apollo.io covers Contact database, Odoo covers Sales management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Apollo.io and Odoo actually diverge.

Attributes where Apollo.io and Odoo differ
AttributeApollo.ioOdoo
PlatformsWebCloud, On-premise, Web, Mobile
CategoryCRMERP
Founded20202002

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Odoo

  • Sales management
  • Inventory
  • Accounting
  • CRM
  • Project management
  • E-commerce
  • Email marketing
  • Payment gateways

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Sales prospecting and lead generationnot Odoo
  • Contact database management for sales teamsnot Odoo
  • Email outreach and workflow automationnot Odoo

Odoo

  • Running ERP, CRM, inventory and accounting from one integrated suitenot Apollo.io
  • Starting with a single business app and adding modules over timenot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Odoo

  • The free plan is limited to one app, so any second module moves the whole account to a paid per user plan
  • Standard runs $13.50 to $16.90 per user per month and Custom $20.40 to $25.50, both quoted with a yearly discount applied
  • Implementation services and custom development are not included in any plan
  • Odoo.sh hosting is required for custom modules and is charged separately from the subscription
  • SMS credits and AI scanning are billed on top of the per user price

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Odoo

Free
  • One App FreeFree
    • Unlimited users
    • One app included
    • Hosted on Odoo Online
  • Standard$13.5/month
    • All apps included
    • Odoo Online hosting
    • Unlimited support, hosting and maintenance
  • Custom$20.4/month
    • All apps, multi-company support
    • Odoo Studio access
    • External API access

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Odoo if

  • You need sales management.
  • You want to start without paying.
  • You work on Cloud, On-premise, Web, Mobile.
  • You also want inventory.
Odoo review

Questions people ask

Is Apollo.io or Odoo better?
Neither clearly leads. Apollo.io starts at Free and Odoo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Odoo?
Apollo.io starts at Free and Odoo at Free.
Does Apollo.io or Odoo run on more platforms?
Apollo.io runs on Web. Odoo runs on Cloud, On-premise, Web, Mobile.
Can I use Apollo.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apollo.io best used for?
Apollo.io is most often used for sales prospecting and lead generation, contact database management for sales teams, email outreach and workflow automation. Of those, sales prospecting and lead generation and contact database management for sales teams are not what Odoo is typically brought in for.
What can Apollo.io do that Odoo cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Odoo covers Sales management, Inventory, Accounting, CRM. Both handle Web support.

Answered from the vendors’ own pages

Apollo.io: Does Apollo offer a free plan?

Yes, Apollo offers a Starter plan that is free forever and includes unlimited email addresses for contacts. Gmail and Microsoft email account linking are available on the free plan with limited third-party email account linking.

Source
Odoo: How much does Odoo cost per user?

Odoo pricing ranges from $0/month for one free app with unlimited users, to $13.50-$16.90/month per user for Standard, and $20.40-$25.50/month per user for Custom, depending on billing frequency (yearly vs monthly).

Source
Apollo.io: How does Apollo's credit system work?

Apollo uses a credit-based system for exporting contact data outside the platform. Free and non-paying accounts have a monthly credit limit of 10,000 credits. Paid accounts receive limits based on their plan pricing, calculated as the lesser of annual commit divided by $0.025 or 1 million credits annually.

Source
Odoo: Is there a free Odoo plan?

Yes, Odoo offers a free plan that includes unlimited users for one app with hosting and support included on Odoo Online.

Source
Apollo.io: How much do trial plans cost on Apollo?

Apollo trial plans include 50 credits and 5 mobile credits to test paid features at no charge. Trial versions do not support non-Gmail/Microsoft email account linking. Upgrades take effect immediately while downgrades take effect at the end of the billing cycle.

Source
Odoo: How does Odoo define a paying user?

A paying user is typically an employee who has access to the Odoo backend to create, view, or edit documents. Customers and suppliers accessing portals are free users and do not count toward the seat limit.

Source
Odoo: What is included in Odoo's Standard plan?

The Standard plan at $13.50-$16.90/user/month includes all Odoo apps, hosting, unlimited support and maintenance, daily backups, 24/7 monitoring and security, and free eLearning platform access.

Source
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