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Healthcare · head to head

Amwell vs Included Health

A

Amwell

Healthcare

Telehealth platform connecting patients with providers

From
$99/visit
Rated
-
Full reviewWebsite
Included Health logo

Included Health

Healthcare

Care navigation and virtual care in one contract for self funded employers and health plans

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amwell listed on UK G-Cloud 14 at £6.25 per user for SilverCloud by Amwell, submitted directly by American Well Corporation UK Limited; Included Health owning both the navigation recommendations and the virtual care delivery creates a structural incentive to steer members to the vendor own clinicians, and an employer should require disclosure and measurement of how often that happens.
  • They diverge on capability: Amwell covers Video Consultations, Included Health covers Care navigation.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Amwell and Included Health actually diverge.

Attributes where Amwell and Included Health differ
AttributeAmwellIncluded Health
Starting price$99/visitOn request
Pricing modelsubscriptionquote
PlatformsWeb, MobileWeb, iOS, Android
Founded2002Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Healthcare).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amwell

  • Video Consultations
  • Phone Consultations
  • Mental Health Services
  • Prescription Services
  • Digital Prescriptions
  • EHR Systems
  • Health Plans
  • HIPAA

Only in Included Health

  • Care navigation
  • Provider quality steerage
  • Expert medical opinion
  • Virtual primary care
  • Virtual behavioural health
  • Virtual urgent care
  • Benefits integration
  • Employer reporting

What people use each for

The jobs each tool is most often brought in to do.

Amwell

  • Patient Carenot Included Health
  • Medical Recordsnot Included Health
  • Practice Managementnot Included Health
  • Telehealthnot Included Health

Included Health

  • A large self funded employer whose members cannot tell which specialist to see and who currently absorbs the cost of poor referral decisionsnot Amwell
  • An employer that has bought several point solutions and needs one front door that routes members to the ones already paid fornot Amwell
  • A self funded plan wanting expert second opinions before high cost elective surgery, where a changed recommendation pays for the programmenot Amwell
  • An employer replacing separate navigation and telehealth vendors with one contract and one member experiencenot Amwell

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amwell

  • Listed on UK G-Cloud 14 at £6.25 per user for SilverCloud by Amwell, submitted directly by American Well Corporation UK Limited

Included Health

  • Owning both the navigation recommendations and the virtual care delivery creates a structural incentive to steer members to the vendor own clinicians, and an employer should require disclosure and measurement of how often that happens.
  • Pricing is per employee per month across the whole eligible population, so a plan with low navigation engagement pays for everyone to serve the minority who call.
  • Savings claims rest on avoided costs and changed referral decisions, which are counterfactual by nature, so performance guarantees need very careful definition or they measure activity rather than money.
  • The company is a merger of three organisations with different origins, and members and benefits teams still encounter seams between navigation, virtual primary care and behavioural health that the single brand implies are absent.
  • It sells primarily to large self funded employers, so mid market employers and fully insured plans find both the pricing and the implementation effort disproportionate to their size.

Pricing, plan by plan

Amwell

$99/visit
  • On-Demand Visit$99/visit
    • 24/7 availability
    • Board-certified doctors
    • Digital prescriptions

Included Health

On request
  • Included Health$undefined/year
    • Per employee per month across the eligible population, quoted not published
    • Navigation and virtual care modules priced separately or bundled
    • Some components offered with performance guarantees tied to measured savings

Which should you pick?

Choose Amwell if

  • You need video consultations.
  • You work on Web, Mobile.
  • You also want phone consultations.
Amwell review

Choose Included Health if

  • You need care navigation.
  • You work on Web, iOS, Android.
  • You also want provider quality steerage.
Included Health review

Questions people ask

Is Amwell or Included Health better?
Neither clearly leads. Amwell starts at $99/visit and Included Health at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amwell or Included Health?
Amwell starts at $99/visit and Included Health at On request.
Does Amwell or Included Health run on more platforms?
Amwell runs on Web, Mobile. Included Health runs on Web, iOS, Android.
What is Amwell best used for?
Amwell is most often used for patient care, medical records, practice management, telehealth. Of those, patient care and medical records are not what Included Health is typically brought in for.
What can Amwell do that Included Health cannot?
Amwell covers Video Consultations, Phone Consultations, Mental Health Services, Prescription Services. Included Health covers Care navigation, Provider quality steerage, Expert medical opinion, Virtual primary care.

Answered from the vendors’ own pages

Included Health: What exactly is Included Health?

The combination of Grand Rounds Health navigation, Doctor On Demand virtual care and the original Included Health concierge service, operating under one brand since late 2021.

Included Health: Who pays for it?

The self funded employer or the health plan pays a per employee per month fee. Virtual care visits may also carry member cost sharing depending on plan design.

Included Health: Is there a minimum size?

No published minimum, but it sells primarily to large self funded employers and the pricing and implementation effort do not suit small organisations.

Included Health: How does it recommend providers?

Through data driven quality analysis rather than a plain directory. Ask specifically how those recommendations are produced and how often they resolve to the company own virtual clinicians.

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