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Scheduling & Booking · head to head

Boulevard vs Square Appointments

Boulevard logo

Boulevard

Scheduling & Booking

Client experience platform for salons

From
$175/month
Rated
-
Full reviewWebsite
Square Appointments logo

Square Appointments

Scheduling & Booking

Free scheduling for beauty businesses

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Square Appointments has a free tier, so it costs nothing to try first.
  • Each has a real cost: Boulevard pricing is charged per location, so a multi site business pays the full plan fee for each site; Square Appointments the free plan is aimed at solo professionals; booking across multiple staff requires the paid Plus plan
  • They diverge on capability: Boulevard covers Intelligent scheduling, Square Appointments covers Online booking.

Where they differ

Only the attributes on which Boulevard and Square Appointments actually diverge.

Attributes where Boulevard and Square Appointments differ
AttributeBoulevardSquare Appointments
Starting price$175/monthFree
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb, Ios, Android
Founded20162009

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Scheduling & Booking).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Boulevard

  • Intelligent scheduling
  • Client profiles
  • Inventory management
  • Staff management
  • Gift cards & packages
  • Two-way messaging
  • Business analytics
  • Xero

Only in Square Appointments

  • Online booking
  • Client management
  • Payment processing
  • Automated reminders
  • Instagram booking
  • Google booking
  • Mobile app
  • Square POS

Both cover

  • Point of sale
  • QuickBooks
  • Google Calendar
  • Instagram
  • PCI DSS
  • SSL encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Boulevard

  • Appointment booking and client management for salons, spas and medspasnot Square Appointments
  • Running point of sale and card payments alongside schedulingnot Square Appointments
  • Automated client messaging, intake forms and marketing campaignsnot Square Appointments

Square Appointments

  • Online appointment booking for salons, barbers and personal servicesnot Boulevard
  • Taking card payments and deposits at the time of bookingnot Boulevard
  • Managing staff calendars, waitlists and no-show policiesnot Boulevard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Boulevard

  • Pricing is charged per location, so a multi site business pays the full plan fee for each site
  • The Essentials plan caps the business at 5 professionals; unlimited professionals require the Premier plan
  • Text and email allowances are metered per plan, with email blasts charged at $0.01 each beyond the plan allocation
  • Forms cost from $65 per month per location unless you are on the top Prestige plan
  • QuickBooks integration is an add on at $45 per month per location
  • ePrescribe is $45 per prescriber on top of the plan
  • Enterprise pricing is by consultation with no published rate

Square Appointments

  • The free plan is aimed at solo professionals; booking across multiple staff requires the paid Plus plan
  • Cancellation policies, no-show fees and waitlists require the Plus plan
  • Resource management, service cost tracking and the future bookings report require the Premium plan
  • Custom processing rates are reserved for Square Pro, which is aimed at businesses processing over $250,000 a year
  • Card processing fees are charged on top of the plan fee on every tier including the free one

Pricing, plan by plan

Boulevard

$175/month
  • Essential$175/month
    • Appointment booking
    • Client management
    • Point of sale
  • Premier$325/month
    • Everything in Essential
    • Advanced booking
    • Marketing tools
  • Prestige$undefined/month
    • Everything in Premier
    • Multi-location
    • API access

Square Appointments

Free
  • FreeFree
    • Unlimited appointments
    • Online booking
    • Client management
  • Plus$29/month
    • Everything in Free
    • Multiple staff calendars
    • No-show protection
  • Premium$69/month
    • Everything in Plus
    • Multi-location
    • Staff management

Which should you pick?

Choose Boulevard if

  • You need intelligent scheduling.
  • You work on Web, Ios, Android, Api.
  • You also want client profiles.
Boulevard review

Choose Square Appointments if

  • You need online booking.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want client management.
Square Appointments review

Questions people ask

Is Boulevard or Square Appointments better?
Neither clearly leads. Boulevard starts at $175/month and Square Appointments at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Boulevard or Square Appointments?
Square Appointments has a free tier; the other does not. Paid plans start at $175/month for Boulevard and Free for Square Appointments.
Does Boulevard or Square Appointments run on more platforms?
Boulevard runs on Web, Ios, Android, Api. Square Appointments runs on Web, Ios, Android.
Can I use Square Appointments for free?
Yes. Square Appointments has a free tier, so you can try it without paying. Boulevard starts at $175/month.
What is Boulevard best used for?
Boulevard is most often used for appointment booking and client management for salons, spas and medspas, running point of sale and card payments alongside scheduling, automated client messaging, intake forms and marketing campaigns. Of those, appointment booking and client management for salons, spas and medspas and running point of sale and card payments alongside scheduling are not what Square Appointments is typically brought in for.
What can Boulevard do that Square Appointments cannot?
Boulevard covers Intelligent scheduling, Client profiles, Inventory management, Staff management. Square Appointments covers Online booking, Client management, Payment processing, Automated reminders. Both handle Point of sale, QuickBooks, Google Calendar, Instagram.
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Related pages

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