Scheduling · head to head
Boulevard vs Square Appointments
Square Appointments
Scheduling
Free scheduling for beauty businesses
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Boulevard pricing is charged per location, so a multi site business pays the full plan fee for each site; Square Appointments the free plan is aimed at solo professionals; booking across multiple staff requires the paid Plus plan
- They diverge on capability: Boulevard covers Intelligent scheduling, Square Appointments covers Online booking.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Boulevard and Square Appointments actually diverge.
| Attribute | Boulevard | Square Appointments |
|---|---|---|
| Starting price | $140/month | On request |
| Pricing model | subscription | usage-based |
| Platforms | Web, Ios, Android, Api | Web, Ios, Android |
| Founded | 2016 | 2009 |
Identical on both: free tier (No), user rating (Not yet rated), category (Scheduling).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Boulevard
- Intelligent scheduling
- Client profiles
- Inventory management
- Staff management
- Gift cards & packages
- Two-way messaging
- Business analytics
- Xero
Only in Square Appointments
- Online booking
- Client management
- Payment processing
- Automated reminders
- Instagram booking
- Google booking
- Mobile app
- Square POS
Both cover
- Point of sale
- QuickBooks
- Google Calendar
- PCI DSS
- SSL encryption
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Boulevard
- Appointment booking and client management for salons, spas and medspasnot Square Appointments
- Running point of sale and card payments alongside schedulingnot Square Appointments
- Automated client messaging, intake forms and marketing campaignsnot Square Appointments
Square Appointments
- Online appointment booking for salons, barbers and personal servicesnot Boulevard
- Taking card payments and deposits at the time of bookingnot Boulevard
- Managing staff calendars, waitlists and no-show policiesnot Boulevard
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Boulevard
- Pricing is charged per location, so a multi site business pays the full plan fee for each site
- The Essentials plan caps the business at 5 professionals; unlimited professionals require the Premier plan
- Text and email allowances are metered per plan, with email blasts charged at $0.01 each beyond the plan allocation
- Forms cost from $65 per month per location unless you are on the top Prestige plan
- QuickBooks integration is an add on at $45 per month per location
- ePrescribe is $45 per prescriber on top of the plan
- Enterprise pricing is by consultation with no published rate
Square Appointments
- The free plan is aimed at solo professionals; booking across multiple staff requires the paid Plus plan
- Cancellation policies, no-show fees and waitlists require the Plus plan
- Resource management, service cost tracking and the future bookings report require the Premium plan
- Custom processing rates are reserved for Square Pro, which is aimed at businesses processing over $250,000 a year
- Card processing fees are charged on top of the plan fee on every tier including the free one
Pricing, plan by plan
Boulevard
$140/month- Essentials$140/month
- Up to 5 professionals
- 100 free texts
- 500 free email blasts
- Premier$234/month
- Unlimited professionals
- 250 free texts
- 1000 free email blasts
- Prestige$328/month
- Forms add-on
- 2500 free texts
- 10000 free email blasts
- Enterprise$null/month
- Custom pricing
Square Appointments
On request- Solo Professional Plan$null/transaction
- Processing fees apply
- For solo professionals taking payments and managing schedules
- Top appointments features
- Plus Plan$null/transaction
- Processing fees apply
- Free trial available
- For growing teams needing more advanced tools
- Premium Plan$null/transaction
- Processing fees apply
- Free trial available
- For large salons with complex staff management
- Square Pro$null/month
- Custom pricing for businesses processing over $250,000 annually
- Hardware discounts
- Onboarding support
Which should you pick?
Choose Boulevard if
- You need intelligent scheduling.
- You work on Web, Ios, Android, Api.
- You also want client profiles.
Choose Square Appointments if
- You need online booking.
- You work on Web, Ios, Android.
- You also want client management.
Questions people ask
- Is Boulevard or Square Appointments better?
- Neither clearly leads. Boulevard starts at $140/month and Square Appointments at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Boulevard or Square Appointments?
- Boulevard starts at $140/month and Square Appointments at On request.
- Does Boulevard or Square Appointments run on more platforms?
- Boulevard runs on Web, Ios, Android, Api. Square Appointments runs on Web, Ios, Android.
- What is Boulevard best used for?
- Boulevard is most often used for appointment booking and client management for salons, spas and medspas, running point of sale and card payments alongside scheduling, automated client messaging, intake forms and marketing campaigns. Of those, appointment booking and client management for salons, spas and medspas and running point of sale and card payments alongside scheduling are not what Square Appointments is typically brought in for.
- What can Boulevard do that Square Appointments cannot?
- Boulevard covers Intelligent scheduling, Client profiles, Inventory management, Staff management. Square Appointments covers Online booking, Client management, Payment processing, Automated reminders. Both handle Point of sale, QuickBooks, Google Calendar, Instagram.
Answered from the vendors’ own pages
Boulevard: What is Boulevard's pricing per location?
Essentials starts at $140/month, Premier at $234/month, and Prestige at $328/month per location. These prices reflect a current 10% new customer discount; standard rates are $176, $293, and $410 respectively.
SourceSquare Appointments: How much do Square Appointments plans cost?
Square Appointments pricing is based on processing fees rather than monthly subscription fees. Specific percentages are not listed online. The Solo Professional, Plus, and Premium plans all charge processing fees on transactions. For businesses processing over $250,000 annually, Square Pro offers custom pricing including hardware discounts, onboarding support, and account management.
SourceBoulevard: What professional limits apply to Boulevard plans?
Essentials supports up to 5 professionals. Premier and Prestige support unlimited professionals. Enterprise is available for large complex operations requiring custom solutions.
SourceSquare Appointments: Is there a free trial for Square Appointments?
Yes, the Plus and Premium plans offer free trials for an unspecified number of days. The Solo Professional plan does not appear to offer a trial period.
SourceBoulevard: What messaging allowances come with Boulevard?
Essentials includes 100 free texts and 500 free email blasts monthly. Premier includes 250 texts and 1000 blasts. Prestige includes 2500 texts and 10000 blasts. Additional messaging packages and automation features are available as add-ons.
SourceSquare Appointments: What features does the Premium plan add compared to Plus?
The Premium plan includes all Plus features plus Future Bookings Report for tracking upcoming appointments, Service Cost Tracking to monitor service profitability, and Resource Management for scheduling equipment and facilities across multiple staff members.
SourceRelated pages
More on Square Appointments
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