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Software · head to head

Salesforce vs Square Appointments

Salesforce logo

Salesforce

Software

World's #1 CRM

From
$25/month
Rated
-
Square Appointments logo

Square Appointments

Software

Free scheduling for beauty businesses

From
Free
Rated
-

The short version

  • Only Square Appointments has a free tier, so it costs nothing to try first.
  • Each has a real cost: Salesforce sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually; Square Appointments the free plan is aimed at solo professionals; booking across multiple staff requires the paid Plus plan
  • They diverge on capability: Salesforce covers Contact management, Square Appointments covers Online booking.

Where they differ

Only the attributes on which Salesforce and Square Appointments actually diverge.

Attributes where Salesforce and Square Appointments differ
AttributeSalesforceSquare Appointments
Starting price$25/monthFree
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb, Ios, Android
Founded19992009

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Salesforce

  • Contact management
  • Opportunity management
  • Lead management
  • Reports & dashboards
  • Email integration
  • Workflow automation
  • Mobile access
  • AppExchange

Only in Square Appointments

  • Online booking
  • Client management
  • Point of sale
  • Payment processing
  • Automated reminders
  • Instagram booking
  • Google booking
  • Mobile app

Both cover

  • PCI DSS

What people use each for

The jobs each tool is most often brought in to do.

Salesforce

  • Sales managementnot Square Appointments
  • Customer servicenot Square Appointments
  • Marketing automationnot Square Appointments
  • Lead generationnot Square Appointments
  • Analytics & reportingnot Square Appointments

Square Appointments

  • Online appointment booking for salons, barbers and personal servicesnot Salesforce
  • Taking card payments and deposits at the time of bookingnot Salesforce
  • Managing staff calendars, waitlists and no-show policiesnot Salesforce

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Salesforce

  • Sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually

Square Appointments

  • The free plan is aimed at solo professionals; booking across multiple staff requires the paid Plus plan
  • Cancellation policies, no-show fees and waitlists require the Plus plan
  • Resource management, service cost tracking and the future bookings report require the Premium plan
  • Custom processing rates are reserved for Square Pro, which is aimed at businesses processing over $250,000 a year
  • Card processing fees are charged on top of the plan fee on every tier including the free one

Pricing, plan by plan

Salesforce

$25/month
  • Essentials$25/month
    • Account & contact management
    • Opportunity tracking
    • Lead management
  • Professional$80/month
    • Everything in Essentials
    • Complete CRM
    • Lead scoring
  • Enterprise$165/month
    • Everything in Professional
    • Workflow automation
    • Advanced analytics
  • Unlimited$330/month
    • Everything in Enterprise
    • Unlimited customizations
    • 24/7 support

Square Appointments

Free
  • FreeFree
    • Unlimited appointments
    • Online booking
    • Client management
  • Plus$29/month
    • Everything in Free
    • Multiple staff calendars
    • No-show protection
  • Premium$69/month
    • Everything in Plus
    • Multi-location
    • Staff management

Which should you pick?

Choose Salesforce if

  • You need contact management.
  • You work on Web, Ios, Android, Api.
  • You also want opportunity management.

Choose Square Appointments if

  • You need online booking.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want client management.

Questions people ask

Is Salesforce or Square Appointments better?
Neither clearly leads. Salesforce starts at $25/month and Square Appointments at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Salesforce or Square Appointments?
Square Appointments has a free tier; the other does not. Paid plans start at $25/month for Salesforce and Free for Square Appointments.
Does Salesforce or Square Appointments run on more platforms?
Salesforce runs on Web, Ios, Android, Api. Square Appointments runs on Web, Ios, Android.
Can I use Square Appointments for free?
Yes. Square Appointments has a free tier, so you can try it without paying. Salesforce starts at $25/month.
What is Salesforce best used for?
Salesforce is most often used for sales management, customer service, marketing automation, lead generation. Of those, sales management and customer service are not what Square Appointments is typically brought in for.
What can Salesforce do that Square Appointments cannot?
Salesforce covers Contact management, Opportunity management, Lead management, Reports & dashboards. Square Appointments covers Online booking, Client management, Point of sale, Payment processing. Both handle PCI DSS.

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