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Gong vs Square Appointments

Gong logo

Gong

Software

Revenue intelligence platform

From
$1600/user-per-year
Rated
-
Full reviewWebsite
Square Appointments logo

Square Appointments

Software

Free scheduling for beauty businesses

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Square Appointments has a free tier, so it costs nothing to try first.
  • Each has a real cost: Gong pricing not published; custom quotes and high platform fees make budget forecasting difficult; Square Appointments the free plan is aimed at solo professionals; booking across multiple staff requires the paid Plus plan
  • They diverge on capability: Gong covers Call recording, Square Appointments covers Online booking.

Where they differ

Only the attributes on which Gong and Square Appointments actually diverge.

Attributes where Gong and Square Appointments differ
AttributeGongSquare Appointments
Starting price$1600/user-per-yearFree
Pricing modelUnknownsubscription
Free tierNoYes
PlatformsWeb, Cloud-based SaaSWeb, Ios, Android
Founded20162009

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gong

  • Call recording
  • AI transcription
  • Deal intelligence
  • Market intelligence
  • Team coaching
  • Salesforce
  • HubSpot
  • Zoom

Only in Square Appointments

  • Online booking
  • Client management
  • Point of sale
  • Payment processing
  • Automated reminders
  • Instagram booking
  • Google booking
  • Mobile app

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Gong

  • Call analysisnot Square Appointments
  • Deal forecastingnot Square Appointments
  • Sales coachingnot Square Appointments
  • Win/loss analysisnot Square Appointments

Square Appointments

  • Online appointment booking for salons, barbers and personal servicesnot Gong
  • Taking card payments and deposits at the time of bookingnot Gong
  • Managing staff calendars, waitlists and no-show policiesnot Gong

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gong

  • Pricing not published; custom quotes and high platform fees make budget forecasting difficult
  • Built for sales calls only; limited contact center and multi-channel conversation coverage
  • Forecasting and Engage modules use keyword-based analysis with 20-30 minute processing delay, not generative AI
  • Conversation analysis cannot capture internal buyer meetings or decision-making discussions

Square Appointments

  • The free plan is aimed at solo professionals; booking across multiple staff requires the paid Plus plan
  • Cancellation policies, no-show fees and waitlists require the Plus plan
  • Resource management, service cost tracking and the future bookings report require the Premium plan
  • Custom processing rates are reserved for Square Pro, which is aimed at businesses processing over $250,000 a year
  • Card processing fees are charged on top of the plan fee on every tier including the free one

Pricing, plan by plan

Gong

$1600/user-per-year

No published plan breakdown. See the Gong review.

Square Appointments

Free
  • FreeFree
    • Unlimited appointments
    • Online booking
    • Client management
  • Plus$29/month
    • Everything in Free
    • Multiple staff calendars
    • No-show protection
  • Premium$69/month
    • Everything in Plus
    • Multi-location
    • Staff management

Which should you pick?

Choose Gong if

  • You need call recording.
  • You work on Web, Cloud-based SaaS.
  • You also want ai transcription.
Gong review

Choose Square Appointments if

  • You need online booking.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want client management.
Square Appointments review

Questions people ask

Is Gong or Square Appointments better?
Neither clearly leads. Gong starts at $1600/user-per-year and Square Appointments at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gong or Square Appointments?
Square Appointments has a free tier; the other does not. Paid plans start at $1600/user-per-year for Gong and Free for Square Appointments.
Does Gong or Square Appointments run on more platforms?
Gong runs on Web, Cloud-based SaaS. Square Appointments runs on Web, Ios, Android.
Can I use Square Appointments for free?
Yes. Square Appointments has a free tier, so you can try it without paying. Gong starts at $1600/user-per-year.
What is Gong best used for?
Gong is most often used for call analysis, deal forecasting, sales coaching, win/loss analysis. Of those, call analysis and deal forecasting are not what Square Appointments is typically brought in for.
What can Gong do that Square Appointments cannot?
Gong covers Call recording, AI transcription, Deal intelligence, Market intelligence. Square Appointments covers Online booking, Client management, Point of sale, Payment processing. Both handle Web support.

Answered from the vendors’ own pages

Gong: How much does Gong cost?

Gong pricing starts around $1,600 per user per year, with a mandatory platform fee of $5,000-$50,000 annually. Exact pricing is custom and requires a sales consultation.

Source
Gong: Does Gong integrate with Salesforce?

Yes. Gong integrates with Salesforce via REST API to import account data and export conversation summaries, enabling searchable calls by CRM fields.

Source
Gong: What conversations can Gong capture?

Gong was built primarily for sales call analysis and captures calls through integrations with major dialer systems. Coverage for contact center and multi-channel conversations is limited.

Source
Gong: Does Gong have an on-premise option?

Gong is a cloud-based SaaS platform without an on-premise deployment option. All conversation analysis and storage occurs in Gong's cloud infrastructure.

Source
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