Softwr

Marketing · head to head

Adverity vs Salesforce

Adverity logo

Adverity

Marketing

Marketing intelligence platform for data-driven organizations

From
$999/month
Rated
-
Full reviewWebsite
Salesforce logo

Salesforce

CRM

World's #1 CRM

From
$25/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Adverity no published pricing and no tiers; every quote is bespoke, which the vendor states plainly; Salesforce sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually
  • They diverge on capability: Adverity covers Data aggregation, Salesforce covers Contact management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Adverity and Salesforce actually diverge.

Attributes where Adverity and Salesforce differ
AttributeAdveritySalesforce
Starting price$999/month$25/month
PlatformsWeb, Api, MobileWeb, Ios, Android, Api
CategoryMarketingCRM
Founded20141999

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adverity

  • Data aggregation
  • Custom dashboards
  • Advanced analytics
  • Predictive insights
  • Automated alerts
  • Report scheduling
  • Data quality rules
  • Attribution modeling

Only in Salesforce

  • Contact management
  • Opportunity management
  • Lead management
  • Reports & dashboards
  • Email integration
  • Workflow automation
  • Mobile access
  • AppExchange

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Adverity

  • Consolidating marketing data from many advertising platformsnot Salesforce
  • Transforming and harmonising campaign data across sourcesnot Salesforce
  • Monitoring data quality before it reaches reportingnot Salesforce
  • Feeding a BI tool or warehouse with marketing datanot Salesforce

Salesforce

  • Sales managementnot Adverity
  • Customer servicenot Adverity
  • Marketing automationnot Adverity
  • Lead generationnot Adverity
  • Analytics & reportingnot Adverity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adverity

  • No published pricing and no tiers; every quote is bespoke, which the vendor states plainly
  • An ETL and data layer rather than a reporting tool, so it needs a BI destination alongside it

Salesforce

  • Sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually

Pricing, plan by plan

Adverity

$999/month
  • Starter$999/month
    • Up to 10 data sources
    • Custom dashboards
    • Basic integrations
  • Professional$2499/month
    • Unlimited data sources
    • Advanced analytics
    • Premium integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated team
    • Advanced security

Salesforce

$25/month
  • Essentials$25/month
    • Account & contact management
    • Opportunity tracking
    • Lead management
  • Professional$80/month
    • Everything in Essentials
    • Complete CRM
    • Lead scoring
  • Enterprise$165/month
    • Everything in Professional
    • Workflow automation
    • Advanced analytics
  • Unlimited$330/month
    • Everything in Enterprise
    • Unlimited customizations
    • 24/7 support

Which should you pick?

Choose Adverity if

  • You need data aggregation.
  • You work on Web, Api, Mobile.
  • You also want custom dashboards.
Adverity review

Choose Salesforce if

  • You need contact management.
  • You work on Web, Ios, Android, Api.
  • You also want opportunity management.
Salesforce review

Questions people ask

Is Adverity or Salesforce better?
Neither clearly leads. Adverity starts at $999/month and Salesforce at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adverity or Salesforce?
Adverity starts at $999/month and Salesforce at $25/month.
Does Adverity or Salesforce run on more platforms?
Adverity runs on Web, Api, Mobile. Salesforce runs on Web, Ios, Android, Api.
What is Adverity best used for?
Adverity is most often used for consolidating marketing data from many advertising platforms, transforming and harmonising campaign data across sources, monitoring data quality before it reaches reporting, feeding a bi tool or warehouse with marketing data. Of those, consolidating marketing data from many advertising platforms and transforming and harmonising campaign data across sources are not what Salesforce is typically brought in for.
What can Adverity do that Salesforce cannot?
Adverity covers Data aggregation, Custom dashboards, Advanced analytics, Predictive insights. Salesforce covers Contact management, Opportunity management, Lead management, Reports & dashboards. Both handle SOC2.

Answered from the vendors’ own pages

Adverity: Does Adverity offer transparent published pricing?

No. Adverity does not publish fixed pricing plans. Instead, each customer receives a custom quote tailored to their specific needs and requirements, as stated on their pricing page.

Source
Adverity: How is Adverity pricing determined?

Adverity pricing is based on individual customer requirements. Interested buyers must complete a form and contact the sales team to receive a customized quote, making it quote-only with no published rate card.

Source
Share

Related pages

More on Adverity

More on Salesforce

Keep looking

Other head to heads