Softwr

The directory

Marketing software

25 products matching your filters. Each one described on the same fields, so two tools can be read against each other rather than against their own marketing.

Showing 1–24 of 25

  • Adobe Analytics logo

    Adobe Analytics

    Enterprise-class data analytics

    From $5,000/mo
    • Web
    • iOS
    • Android
    • +1

    4 alternatives · 1 limitation documented

  • Adverity logo

    Adverity

    Marketing intelligence platform for data-driven organizations

    From $999/mo
    • Web
    • API
    • iOS
    • +1

    4 alternatives · 2 questions answered

  • A

    Attribution

    First-party data marketing attribution platform

    From $2,000/mo
    • Web
    • iOS
    • Android
    • +1

    4 alternatives

  • Bloomreach logo

    Bloomreach

    Ecommerce search, merchandising and customer engagement sold as three separately bought products

    Pricing on request
    • Web
    • iOS
    • Android
    • +1
    8 integrations

    3 alternatives · 3 questions answered

  • Buffer logo

    Buffer

    Build your audience organically on social media

    Free plan, then $5/mo
    • Web
    • iOS
    • Android
    9 integrations

    3 alternatives · 6 questions answered

  • CallRail logo

    CallRail

    Call tracking and attribution for North American SMBs, with overages that reshape the bill

    From $50/mo
    • Web
    • iOS
    • Android
    13 integrations

    3 alternatives · 4 questions answered

  • CleverTap logo

    CleverTap

    Mobile-first engagement and retention analytics billed on monthly active users

    Pricing on request
    • Web
    • iOS
    • Android
    • +1
    8 integrations

    3 alternatives · 3 questions answered

  • Countly logo

    Countly

    Product analytics for mobile and web

    Free plan, then $175/mo
    • Web
    • iOS
    • Android
    • +1

    4 alternatives · 3 questions answered

  • Datorama logo

    Datorama

    Marketing analytics and insights platform

    From $1,500/mo
    • Web
    • iOS
    • Android
    • +1

    4 alternatives

  • Funnel.io logo

    Funnel.io

    Multi-channel marketing analytics for smarter decision making

    From $300/mo
    • Web
    • iOS
    • Android
    • +1

    4 alternatives · 3 questions answered

  • Insider logo

    Insider

    Omnichannel personalisation platform with web experimentation and WhatsApp as first-class channels

    Pricing on request
    • Web
    • iOS
    • Android
    • +1
    8 integrations

    3 alternatives · 3 questions answered

  • Instapage logo

    Instapage

    Enterprise landing page platform with AI and experimentation.

    Free plan, then $99/mo
    • Web
    • iOS
    • Android
    • +1
    7 integrations

    4 alternatives · 3 questions answered

  • Leadpages logo

    Leadpages

    AI-powered landing page builder with lead capture and A/B testing.

    Free plan, then $10/mo
    • Web
    • iOS
    • Android
    • +1
    6 integrations

    4 alternatives · 3 questions answered

  • Microsoft Clarity logo

    Microsoft Clarity

    Free behaviour analytics tool with session recordings, heatmaps, and AI insights

    Free
    • Web
    • iOS
    • Android
    8 integrations

    4 alternatives · 3 questions answered

  • Netcore Cloud logo

    Netcore Cloud

    Indian customer engagement and email infrastructure suite with part of the fee tied to your KPIs

    Pricing on request
    • Web
    • API
    • iOS
    • +1
    8 integrations

    3 alternatives · 4 questions answered

  • Onclusive logo

    Onclusive

    Media monitoring, journalist database and PR measurement assembled from six acquired companies

    Pricing on request
    • Web
    • iOS
    • Android
    • +1
    8 integrations

    3 alternatives · 4 questions answered

  • Optimizely logo

    Optimizely

    Digital experience optimization

    From $10,000/yr
    • Web
    • iOS
    • Android

    4 alternatives · 3 questions answered

  • Optimove logo

    Optimove

    Retention marketing platform that forces control groups and reports uplift per customer

    Pricing on request
    • Web
    • iOS
    • Android
    • +1
    8 integrations

    3 alternatives · 3 questions answered

  • Roxhill logo

    Roxhill

    UK-focused journalist database and media monitoring, founder-owned and annual only

    Pricing on request
    • Web
    • iOS
    • Android
    8 integrations

    3 alternatives · 4 questions answered

  • Vimeo logo

    Vimeo

    Professional video hosting and streaming platform

    Free plan, then $7/mo
    • Web
    • iOS
    • Android
    • +1

    2 alternatives · 5 questions answered

  • VWO logo

    VWO

    Experience Optimization Platform

    Free
    • Web
    • iOS
    • Android

    4 alternatives · 2 questions answered

  • WebEngage logo

    WebEngage

    Customer engagement and retention automation for consumer businesses in India and Southeast Asia

    Pricing on request
    • Web
    • iOS
    • Android
    • +1
    12 integrations

    3 alternatives · 4 questions answered

  • Whatagraph logo

    Whatagraph

    Automated marketing reporting and analytics

    Free
    • Web
    • iOS
    • Android
    • +1

    4 alternatives · 4 questions answered

  • Wrike logo

    Wrike

    Versatile & robust project management software

    Free plan, then $10/mo
    • Web
    • iOS
    • Android
    • +3

    5 alternatives · 2 questions answered

Head to head

Marketing tools, compared

Pairings from this slice of the directory, each one checked by two reviewers who agreed a buyer would weigh the two against each other.

Browse another way

Every category, and the cuts people ask for

All 104 categories

How this works

What you are looking at

Where does this data come from?

Pricing, platforms and feature lists are taken from each vendor's own pages. Limitations, answered questions and alternatives are researched separately and carry a source URL on the page that states them. Every product is described on the same fields, so two tools can be read against each other rather than against their own marketing.

Why are there no star ratings?

Because we did not collect any. Softwr hosts no reviews, and a rating aggregated from somewhere else is not ours to publish as though it were an assessment we made. What is shown instead is what a tool costs, where it runs, and what it is concretely bad at.

How are alternatives chosen?

A researcher proposes them, then two independent reviewers judge one question each: would a buyer evaluating this product seriously consider that one instead. 225 of 1,841 candidates failed and were deleted, including a font inspector matched to a dark mode extension. Only pairings that survived both rounds are published.

Do vendors pay to appear here?

Not to be listed. A vendor can buy a place in the results on the home page, on a category listing or on the catalogue, and where they do the result carries a Sponsored label. Everything not carrying that label is ordered on the same criteria as everything else, and a paid place never changes where an unpaid one lands: the editorial order flows around it. Where a link earns a commission that is disclosed on the page carrying it.

How current is it?

Prices and plan limits move without notice, so treat anything with a number on it as a starting point and check the vendor before you buy. Where a claim could go stale it carries the source it came from, which is the fastest way to tell.