Softwr

The directory

SEO software

15 products matching your filters. Each one described on the same fields, so two tools can be read against each other rather than against their own marketing.

Showing 115 of 15

  • AnswerThePublic logo

    AnswerThePublic

    Keyword and content ideation tool that visualizes search questions and phrases

    From $20/mo
    • Web

    2 alternatives · 3 questions answered

  • Clearscope logo

    Clearscope

    Content optimization platform that grades drafts against top-ranking search results

    From $129/mo
    • Web

    2 alternatives · 3 questions answered

  • Conductor logo

    Conductor

    The enterprise platform for AI & search visibility

    Pricing not published

    4 alternatives · 3 questions answered

  • Frase logo

    Frase

    AI content optimization and research tool for briefs, drafts, and SEO audits

    From $49/mo
    • Web

    2 alternatives · 4 questions answered

  • Lighthouse logo

    Lighthouse

    Audit web page performance and quality

    Free
    • Browser extension

    4 alternatives · 4 questions answered

  • Majestic logo

    Majestic

    Backlink analysis and link intelligence platform for SEO

    From $41.67/mo
    • Web
    • API

    3 alternatives · 3 questions answered

  • MarketMuse logo

    MarketMuse

    AI content research and planning platform for topic authority and briefs

    Free plan available
    • Web

    2 alternatives · 3 questions answered

  • Screaming Frog SEO Spider logo

    Screaming Frog SEO Spider

    Desktop crawler for technical SEO audits and site analysis

    Free plan, then £199/yr
    • Windows
    • macOS
    • Linux
    5 integrations

    4 alternatives · 3 questions answered

  • SE Ranking logo

    SE Ranking

    Grow your visibility with AI SEO

    From $129/mo

    4 alternatives · 4 questions answered

  • SEMrush logo

    SEMrush

    Do SEO, content marketing, competitor research, PPC and social media marketing from just one platfor

    Free plan, then $117.33/mo
    • Web
    • iOS
    • Android

    4 alternatives · 3 questions answered

  • Serpstat logo

    Serpstat

    All-in-One SEO platform

    Free plan, then $50/mo

    4 alternatives · 3 questions answered

  • Sitebulb logo

    Sitebulb

    Technical SEO audit tool that crawls sites and generates visual, prioritized hints

    From $95/mo
    • Web
    • Windows
    • macOS

    2 alternatives · 3 questions answered

  • SpyFu logo

    SpyFu

    Competitor keyword research tool for SEO and PPC campaigns

    From $29/mo
    • Web
    • API

    3 alternatives · 5 questions answered

  • Surfer SEO logo

    Surfer SEO

    AI search optimization and visibility

    From $49/mo

    4 alternatives · 2 questions answered

  • Ubersuggest logo

    Ubersuggest

    Win at the game of SEO and AEO

    Free plan, then $29/mo

    4 alternatives · 3 questions answered

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How this works

What you are looking at

Where does this data come from?

Pricing, platforms and feature lists are taken from each vendor's own pages. Limitations, answered questions and alternatives are researched separately and carry a source URL on the page that states them. Every product is described on the same fields, so two tools can be read against each other rather than against their own marketing.

Why are there no star ratings?

Because we did not collect any. Softwr hosts no reviews, and a rating aggregated from somewhere else is not ours to publish as though it were an assessment we made. What is shown instead is what a tool costs, where it runs, and what it is concretely bad at.

How are alternatives chosen?

A researcher proposes them, then two independent reviewers judge one question each: would a buyer evaluating this product seriously consider that one instead. 225 of 1,841 candidates failed and were deleted, including a font inspector matched to a dark mode extension. Only pairings that survived both rounds are published.

Do vendors pay to appear here?

Not to be listed. A vendor can buy a place in the results on the home page, on a category listing or on the catalogue, and where they do the result carries a Sponsored label. Everything not carrying that label is ordered on the same criteria as everything else, and a paid place never changes where an unpaid one lands: the editorial order flows around it. Where a link earns a commission that is disclosed on the page carrying it.

How current is it?

Prices and plan limits move without notice, so treat anything with a number on it as a starting point and check the vendor before you buy. Where a claim could go stale it carries the source it came from, which is the fastest way to tell.