
The directory
Marketing software
59 products matching your filters. Each one described on the same fields, so two tools can be read against each other rather than against their own marketing.
Showing 25–48 of 59


Kissmetrics
Customer analytics and behavioral data
Free plan, then $99/mo- Web
4 alternatives · 3 questions answered

Leadpages
AI-powered landing page builder with lead capture and A/B testing.
Free plan, then $10/mo- Web
- iOS
- Android
- +1
4 alternatives · 3 questions answered

Lucky Orange
All-in-one conversion optimization
Free plan, then $32/mo- Web
3 alternatives · 5 questions answered

Madgicx
AI ad management and analytics platform for Meta, Google, and TikTok advertising
From $49/mo- Web
2 alternatives · 4 questions answered

Marketing Evolution
Advanced marketing analytics and attribution modeling
From $5,000/mo- Web
- API
4 alternatives · 3 questions answered

Matomo
Privacy-focused web analytics
Free plan available- Web
- Self-hosted
4 alternatives · 4 questions answered

Mautic
The main open source marketing automation platform, self-hosted and GPL licensed
Free- Web
- Linux
- Self-hosted
3 alternatives · 4 questions answered

Microsoft Clarity
Free behaviour analytics tool with session recordings, heatmaps, and AI insights
Free- Web
- iOS
- Android
4 alternatives · 3 questions answered

Moz
SEO platform built around Domain Authority, local listings management and a weekly campaign workflow
Free plan, then $49/mo- Web
3 alternatives · 5 questions answered

Netcore Cloud
Indian customer engagement and email infrastructure suite with part of the fee tied to your KPIs
Pricing on request- Web
- API
- iOS
- +1
3 alternatives · 4 questions answered

Northbeam
Marketing intelligence for growth brands
From $1,500/mo- Web
- API
4 alternatives · 5 questions answered

Octoboard
Low-cost white-label client reporting and dashboards priced per connected client
From €25/mo- Web
3 alternatives · 4 questions answered

Onclusive
Media monitoring, journalist database and PR measurement assembled from six acquired companies
Pricing on request- Web
- iOS
- Android
- +1
3 alternatives · 4 questions answered

Optimizely
Digital experience optimization
From $10,000/yr- Web
- iOS
- Android
4 alternatives · 3 questions answered

Optimove
Retention marketing platform that forces control groups and reports uplift per customer
Pricing on request- Web
- iOS
- Android
- +1
3 alternatives · 3 questions answered


Postscript
SMS marketing built for Shopify merchants, with carrier fees billed on top of message rates
From $49/mo- Web
- iOS
3 alternatives · 4 questions answered

Roxhill
UK-focused journalist database and media monitoring, founder-owned and annual only
Pricing on request- Web
- iOS
- Android
3 alternatives · 4 questions answered

Ruler Analytics
Closed-loop marketing attribution
From £299/mo- Web
3 alternatives · 3 questions answered

Simple Analytics
Privacy-friendly analytics without cookies
Free plan, then $20/mo- Web
4 alternatives · 4 questions answered

Supermetrics
Bring all your marketing data into one place
From €49/mo- Web
- API
4 alternatives · 2 questions answered

Swydo
Automated client reporting for marketing agencies, priced per data source rather than per client
From €69/mo- Web
3 alternatives · 4 questions answered

Triple Whale
The operating system for e-commerce
Free plan, then $179/mo- Web
2 alternatives · 4 questions answered
Head to head
Marketing tools, compared
Pairings from this slice of the directory, each one checked by two reviewers who agreed a buyer would weigh the two against each other.
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How this works
What you are looking at
Where does this data come from?
Pricing, platforms and feature lists are taken from each vendor's own pages. Limitations, answered questions and alternatives are researched separately and carry a source URL on the page that states them. Every product is described on the same fields, so two tools can be read against each other rather than against their own marketing.
Why are there no star ratings?
Because we did not collect any. Softwr hosts no reviews, and a rating aggregated from somewhere else is not ours to publish as though it were an assessment we made. What is shown instead is what a tool costs, where it runs, and what it is concretely bad at.
How are alternatives chosen?
A researcher proposes them, then two independent reviewers judge one question each: would a buyer evaluating this product seriously consider that one instead. 225 of 1,841 candidates failed and were deleted, including a font inspector matched to a dark mode extension. Only pairings that survived both rounds are published.
Do vendors pay to appear here?
Not to be listed. A vendor can buy a place in the results on the home page, on a category listing or on the catalogue, and where they do the result carries a Sponsored label. Everything not carrying that label is ordered on the same criteria as everything else, and a paid place never changes where an unpaid one lands: the editorial order flows around it. Where a link earns a commission that is disclosed on the page carrying it.
How current is it?
Prices and plan limits move without notice, so treat anything with a number on it as a starting point and check the vendor before you buy. Where a claim could go stale it carries the source it came from, which is the fastest way to tell.
Other ways to narrow it down
- Browse by categoryEvery category, and what sits in each one.
- Head to headTwo tools on the same fields, with a straight answer.
- Best ofA shortlist per category, and why each one made it.
- AlternativesWhat people move to, and what they give up doing it.
- Pricing, in fullWhat each tier actually costs, tier by tier.
Something missing here?
Anyone can submit a tool. A person reads every submission, checks the pricing against the vendor’s own page, and nothing is published until it passes.
